As CTO and Co-Founder of WISEPIM, I focus on solving the product data challenges that e-commerce companies face daily. After years of building custom solutions across the industry, I recognized a consistent pattern: businesses struggled with managing product information across platforms, languages, and markets. This led me to co-found WISEPIM, where we use AI to compress weeks of manual work into seconds.
My background spans full-stack development, blockchain applications, and e-commerce platforms including Magento 2, Akeneo PIM, and modern frameworks like Next.js and React. I've contributed to over 10 SaaS solutions and 100+ websites, working with teams ranging from startups to established organizations and enterprises.
Expertise
Specialized in building scalable AI-powered solutions for e-commerce, with deep experience in Product Information Management systems, technical architecture, and full-stack development. Track record of implementing AI/ML in production environments and leading development teams. Strong background in e-commerce platforms (Magento 2, WooCommerce, Shopify) and modern web technologies (Next.js, React, Node.js, Typescript). Experience spans web development, PIM systems, and creating user-centric B2B software.
Notable Achievements
- Contributed to over 10 SaaS solutions and 100+ websites across various industries
- Led technical architecture and AI implementation for a B2B SaaS platform serving e-commerce companies across multiple markets
- Co-founded WISEPIM, an AI-powered PIM system that reduces weeks of manual product data work to seconds
- Created knowledge platforms for universities and higher education institutions
What Sets Them Apart
I bridge the gap between complex technical architecture and practical business needs. My approach combines deep technical expertise with a focus on solving real problems that e-commerce companies face. I excel at identifying patterns across industries and building scalable solutions that make sophisticated technology accessible. My strength lies in technical problem-solving while maintaining clarity on what matters for the business and end users.
Education & Certifications
- Technical Computer Science at University of Applied Sciences Utrecht
- Continuous learning through building and shipping production systems
- LinkedIn Skill Assessments: React.js, C++, WordPress, PHP, Git, Node.js, Front-End Development
- Reads 50+ books every year
Values & Principles
I believe in continuous growth and becoming the best version of myself. Intellectual stimulation drives me - I'm drawn to working with passionate, intelligent people and diverse perspectives. I value creating impactful solutions that provide real autonomy and help others while maintaining independence. Building systems and leverage that maximize efficiency creates space for what truly matters. I maintain over 6000 interconnected notes, reflecting my commitment to learning and knowledge synthesis.
Transform complexity into clarity. Build systems that scale. Solve real problems with technology that works.
Articles by Diego Nijboer
We've Simplified Our Pricing (And Increased Your Limits!)
Simple pricing formula: pay for products processed. Includes AI enrichments, no surprise charges, 25% yearly discount. Free trial available for e-commerce businesses.
August 15, 2025
Our Evil Plan to Make Your E-commerce Store Rich 😈
We have a diabolical mission: to weaponize your product info. Learn how we transform boring data into descriptions so good, customers can't help but buy.
August 1, 2025
The EU AI Act Drops August 2nd. Is Your E-commerce Site About to Be Illegal?
The clock is ticking! On August 2, the EU AI Act's new rules take effect. Find out if your AI product descriptions could land you in hot water and learn the simple steps to ensure you're 100% compliant.
July 30, 2025
The 2025 Guide to the EU Digital Product Passport (DPP) for E-commerce.
In 2025, every product tells a story. The EU's Digital Product Passport makes it official. Find out how to easily manage the data, get your products approved, and sail through the new digital border control.
July 29, 2025
Meta Descriptions: Your E-commerce Secret Weapon (No, Seriously!)
Tired of your product pages blending into the Google abyss? Learn how to craft killer meta descriptions that boost clicks, improve conversions, and make your PIM sing. WISEPIM shows you how!
June 4, 2025
Your Practical Guide to Ecommerce Keyword Research
Ditch the boring keyword research guides! Learn how to find the perfect product information keywords to boost your e-commerce conversions and reduce returns, all with a dash of humor and WISEPIM wisdom.
June 3, 2025
PIM-Powered Category Pages: Checklist for E-commerce SEO Domination
Stop letting your category pages underperform. Learn how WISEPIM helps you optimize them for higher search rankings, better user experience, and increased sales. This is your blueprint for PIM-powered SEO.
June 2, 2025
Product Descriptions That Don't Suck (And Actually Convert!)
Tired of product descriptions that sound like they were written by a robot? Learn how to craft compelling copy that turns browsers into buyers, with real-world examples and a dash of WISEPIM magic.
June 1, 2025
PIM Scaling: How to Stop Product Data Nightmares
Tired of product information chaos? Learn how to scale your PIM strategy, boost conversions, and eliminate manual data entry. WISEPIM shows you how.
May 31, 2025
Product Pages That Convert: Unleashing the Power of WISEPIM
Tired of lackluster e-commerce conversions? Discover how to transform your product pages into sales magnets with WISEPIM. Learn practical tips and real-world examples to boost conversions and reduce returns.
May 29, 2025
Built to Last: How WISEPIM Ensures Your Product Data is Reliable & Scalable
Discover how WISEPIM ensures your product data is always safe, scalable & performs fast. Learn about the robust PIM foundation built for reliability & e-commerce growth.
April 16, 2025
What We Learned at Google's Cloud Engage Partner Event
Discover key insights from Google's Cloud Engage event in the Netherlands, where AI and cloud technology are shaping the future. Learn about Google's investments, real-world AI applications, security innovations, and how Dutch businesses are leveraging these tools for growth.
March 20, 2025
Content Remix: The WISEPIM Guide to Repurposing Your Product Data
Don't let your valuable product content gather digital dust! Learn how to repurpose existing descriptions, specs, and more into fresh, engaging formats that boost conversions and reduce returns. WISEPIM shows you how.
March 19, 2025
AI + PIM: The Dynamic Duo Leveling Up Your Product Pages (and Your Bank Account)
Tired of product pages that are about as exciting as a tax audit? Learn how the combo of AI and PIM can transform your e-commerce game, boost conversions, and reduce those dreaded returns. It's like giving your product info a superhero makeover!
March 18, 2025
AI Copywriting Explained: Your PIM Sidekick
Demystifying AI copywriting for e-commerce. Learn how WISEPIM leverages AI to boost conversions, reduce returns, and make product data management a breeze (and maybe even fun!).
March 16, 2025
Building a Rock-Solid Content Foundation for Your E-commerce with WISEPIM
Stop chaotic product content! Organize your PIM strategy using content pillars. Create amazing, consistent product experiences that boost conversions and reduce returns. See how WISEPIM can help.
March 15, 2025
Dodging Data Disasters: Your Guide to Multichannel Commerce Success
Tired of product data chaos across multiple sales channels? Learn how WISEPIM can help you tame the beast and boost your e-commerce conversion rates with a smile.
March 14, 2025
5 Returns On Investments A Pim System Can Offer Your Business
Think a PIM system is just another expense? Think again! Discover 5 surprising ROI areas where WISEPIM helps e-commerce businesses boost profits and reduce headaches.
March 13, 2025
Amazon Listing Optimization: Your Complete Guide To Driving More Sales
Optimize your Amazon listings and improve your conversion rates. This guide shows you how to leverage the power of product information using WISEPIM to boost conversions and reduce returns.
March 12, 2025
Will Google Penalize AI Content? Let's Get Real
Worried about Google smacking down your AI-generated product descriptions? This isn't your typical dry SEO article. We break down the truth, with some logic and a dash of humor
March 11, 2025
DIY SEO for E-commerce: 10 Simple Steps to PIM-Powered Rankings
We'll outline 10 surprisingly manageable steps you can take immediately to elevate your e-commerce site's rankings and attract more valuable clicks. Technical expertise or an expensive agency isn't required. Whether you're a small business proprietor, a marketing leader, or simply someone seeking to enhance your online store, continue reading. We'll demonstrate how to manage SEO effectively, with the added power of PIM.
March 10, 2025
PIM-Powered E-commerce: How to Ride the Wave of Emerging Trends
The e-commerce landscape is constantly shifting. New trends emerge, consumer expectations evolve, and what worked yesterday might not work today. Instead of offering a quick fix, we at WISEPIM believe in building a strong foundation. We'll show you how a strategic approach to product information management (PIM), specifically with WISEPIM, can help you adapt to these changes and consistently deliver compelling product experiences.
March 10, 2025
The Future of Product Data: How AI is (Finally) Making Sense of It All
AI is changing everything, and product data is definitely not immune. The growth in this area is explosive. Think of it like this: if the AI market were a pizza, everyone's getting a bigger and bigger slice each year – a projected annual growth of nearly 40% through 2030! For e-commerce businesses, this means one thing: product information management (PIM) is about to get a whole lot smarter (and better, if you do it right).
March 9, 2025
5 Sneaky-Smart Ways to Write Website Copy That Sells (Without Being Salesy)
Tired of product descriptions that sound like everyone else's? Learn how to craft compelling website copy that boosts conversions and reduces returns, all with a dash of PIM-powered magic.
March 8, 2025
Looking Back on 2024 and Forward to 2025: A Year of Growth and Innovation
As we approach the end of 2024, we're taking a moment to reflect on what has been a transformative year for WISEPIM. Our journey from an initial concept to a fully-fledged AI-powered product information management system has been nothing short of extraordinary.
December 26, 2024
Stop E-commerce Waste: Accurate Product Descriptions to Reduce Returns
Join our fight against e-commerce waste. 30% of online purchases are returned, creating 5.8B pounds of landfill waste yearly. Sign the petition for better product standards.
November 4, 2024
The Hidden Costs of Poor Product Information Management
Discover the hidden costs of poor product data management: wasted executive time, frustrated customers, and lost sales. Say goodbye to data headaches and hello to a smarter, future-ready approach to product management.
November 1, 2024
How we do Goal Setting as a Team (with free Google Sheets Template)
Discover how we use the ICERS framework for weekly goal setting, combining impact, confidence, ease, relevance, and scalability. Plus, get our Google Sheets template with visual progress tracking and conditional formatting. Try it today!
October 29, 2024
WISEPIM Joins Google for Startups Cloud Program to Scale AI Innovation
WISEPIM is leveraging Google Cloud's advanced AI infrastructure and machine learning capabilities to revolutionize product information management for e-commerce businesses.
October 28, 2024
Quick tips for Efficient Product Data management
Get ahead in ecommerce with efficient product data management. Uncover quick tips on centralizing data, automating updates, and enriching product content for a superior customer experience.
October 18, 2024
WISEPIM's Productivity Secrets: Our Essential Software Stack Revealed
Looking to optimize your company's software stack? Explore WISEPIM's comprehensive guide to essential software tools, integrations, and automation workflows that help scale modern SaaS businesses.
October 7, 2024
The role of AI in product information management
Discover how Artificial Intelligence (AI) is revolutionizing product information management. Improve data accuracy, streamline processes, and enhance customer experiences with AI-powered solutions designed to manage and optimize vast amounts of product data in real time.
October 4, 2024
Why a PIM system is essential for growing e-commerce businesses
PIM systems streamline product data handling, enabling e-commerce businesses to scale efficiently and maintain accurate, consistent information across multiple channels.
October 3, 2024
Looking back on: Startupbootcamp's Mentor meets Startup week
Discover our exhilarating journey through Startupbootcamp's accelerator program. Learn how we're compressing years of growth into months, forging valuable connections, and pushing the boundaries of innovation.
September 29, 2024
Data Expo Utrecht 2024: A Gateway to the Future of Data
Explore the highlights of Data Expo Utrecht 2024, the largest data event in the Netherlands. Discover industry trends, data security, analytics, and potential partnerships shaping the future of data.
September 19, 2024
5 Ways WISEPIM Can Boost Your SEO Performance
Discover how WISEPIM enhances your SEO strategy through consistent data, improved product quality, better user experience, centralized management, and rich metadata. Optimize your e-commerce presence today.
September 16, 2024
WISEPIM Joins Europe's Largest Startup Accelerator: A Game-Changing Opportunity
WISEPIM has been selected from over 3,000 applicants to join Startupbootcamp's AIVolution program. Learn how this opportunity will accelerate our growth and revolutionize our SaaS product.
September 12, 2024