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Stop E-commerce Waste: Accurate Product Descriptions to Reduce Returns

Inaccurate product descriptions drive returns, and returns create waste. Read why better product information standards matter and how to sign the petition.

Stop E-commerce Waste: Accurate Product Descriptions to Reduce Returns

The e-commerce return crisis is reaching a breaking point. A large share of online purchases is sent back, and many returned products end up in landfills. This environmental catastrophe is largely preventable through better product information.

The environmental cost is devastating:

  • A large share of online purchases returned every year
  • Returned products that end up in landfills instead of back on the shelf
  • Unnecessary carbon emissions from double shipping
  • Packaging waste from double packaging
  • Chemical waste from destroyed returned products

We call on the European Commission to:

  • Establish mandatory standards for product information quality in e-commerce
  • Require transparency in return rates and environmental impact reporting
  • Create incentives for businesses adopting technologies that improve product information accuracy
  • Set clear guidelines for product description completeness across all e-commerce platforms

As experts in e-commerce product information management, we've seen how accurate product information reduces return rates.

This isn't just an environmental issue: it's an economic one. Every return costs retailers shipping, handling and often the product itself. Better product information benefits everyone: consumers make better choices, businesses save money, and our planet suffers less.

Sign this petition to support mandatory standards for e-commerce product information and help create a more sustainable future for online shopping.

(Signing the petition only takes an email address and a name, and you can do so anonymously)

Every signature brings us closer to change.

Social Media Hashtags: #StopEcommerceWaste #BetterProductInfo #SustainableEcommerce #ReduceReturns

Diego Nijboer

CTO and Co-Founder at WISEPIM, building AI-powered solutions that transform product data management for e-commerce businesses. Over 10 years of experience solving complex technical challenges in e-commerce and PIM systems.

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