Magento PIM for Magento 2 and Adobe Commerce
Sync and enrich your product data
Magento runs your storefront. WISEPIM is the Magento PIM, a product information management system where you write, check and translate product data first, then export it to the right store view, without a connector project.
- Connect Magento Open Source or Adobe Commerce and import categories, products and configurable variants.
- Fill empty attributes and translate into 70+ languages with AI, and review before anything goes live.
- Export prices, stock, images, SEO fields and translations per store view, by hand or on a schedule.
- Free for up to 100 products, with unlimited users.
Used by 100+ e-commerce teams
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Your personalized Excel workbook includes:
- A full quality score for your Magento 2 product data
- SEO issues hurting your product visibility
- Tips to improve conversion rates
- A benchmark against top performers in your niche
- A 30-day Magento PIM implementation roadmap
Magento 2 PIM Connector & Integration
Magento product information management in one place: import categories, products and configurable variants, enrich and translate them in WISEPIM, and export them back per store view.
AI Content Enrichment
Before WISEPIM
Basic Magento 2 product description with minimal detail and poor SEO.
After WISEPIM
Rich, detailed description with SEO keywords, clear benefits, and compelling selling points.
Why product content matters
Shoppers who abandon a cart over bad titles and descriptions
42%
Salsify (PIM vendor), 2024 Consumer Research
Shoppers who returned a product over an inaccurate or misleading description
~60%
Akeneo (PIM vendor), 2025 Consumer Returns Report
WISEPIM's AI fills in the missing specs, attributes and translations in bulk, across your whole catalog.
Your options
Magento PIM options compared
Magento 2 and Adobe Commerce already have a strong catalog model. The question is where your team writes and checks product data.
A Magento PIM is a product information management system connected to your Magento store through a connector or the REST API. Product content is written, enriched and translated in the PIM, and the connector sends it to the right attribute set, store view and website in Magento. Here are the main routes for an e-commerce team on Magento Open Source or Adobe Commerce.
Magento's own admin and import
Attribute sets, store views and the System > Data Transfer > Import tool are built in. Enough when one team edits a modest catalog in one or two languages.
Akeneo with the Adobe Commerce connector
Akeneo offers a free Community connector for its open source edition and a quote-based Enterprise connector that adds assets and reference entities. A common route for larger catalogs with a partner.
Pimcore with a third-party connector
Pimcore has no current first-party Magento connector. Partners such as Webkul and scandiweb sell Magento 2 connectors, so plan for a development partner and maintenance.
WISEPIM
A SaaS PIM with a direct Magento 2 connector, AI enrichment and translation built in, and a free plan. Built for ecommerce teams that want results without a connector project.
Comparing PIM systems in general? Our best PIM software overview compares ten vendors on deployment, pricing and fit.
Compare
Magento product information management compared
Magento's own admin, a CSV workflow, Akeneo or Pimcore with a connector, and WISEPIM, on the same six questions. Facts about Magento and other vendors come from their own documentation, listed under Sources at the end of this guide.
| Question | Magento admin | CSV import | Akeneo or Pimcore with a connector | WISEPIM |
|---|---|---|---|---|
| Best for | One team editing a modest catalog in one or two languages | Loading a catalog or supplier data in bulk | Larger catalogs with an implementation partner or developers | Ecommerce teams that want results without a connector project |
| Where you edit | In the admin, per store view | In spreadsheets, then System > Data Transfer > Import | In the PIM, sent through the Adobe Commerce connector or a partner connector | In WISEPIM, exported through the Magento REST API |
| Languages | Typed per store view in the admin | Rows per store view in the import file | Per locale in the PIM, mapped to store views by the connector | AI translation into 70+ languages, written to each store view you map |
| Bulk edits | Update attributes on a selection of products | Replace overwrites existing data; PHP's default upload limit is 2 MB | Bulk edits in the PIM, sent through the connector | Bulk edits and AI runs on any selection, reviewed before export |
| Setup | Nothing to set up | A file template per import | Akeneo: a free Community or a quote-based Enterprise connector. Pimcore: partner connectors from Webkul or scandiweb | Shop URL plus OAuth keys, an access token or an admin login |
| Cost | Included in Magento | Included in Magento | Vendor and partner pricing; see PIM software compared | Free for up to 100 products. Paid plans start at €119 a month, billed yearly |
Already picked WISEPIM and ready to connect? The Magento 2 PIM integration guide walks through the connection click by click. This page helps you decide; the tutorial helps you set it up.
Pricing
Magento PIM pricing: where plans start
Every plan includes the Magento 2 connector and unlimited users. These figures come from the same plan list as the pricing page.
Free plan
Up to 100 products and 50 AI credits a month. No credit card required.
Lite: €119 a month
Up to 500 products and 2,000 AI credits a month, billed yearly. Billed monthly it is €149 a month.
Larger catalogs
Plans go up to 50,000 products on Pro Plus. Above that, Enterprise is priced on request.
Prices are in euros, excluding VAT. Plans are priced by catalog size and monthly AI credits, never per user or per connector. Compare all plans on the pricing page.
Proof
Figures we can back up
WISEPIM's own numbers and the customer cases we have published. The cases are about product content and translation, the work a Magento PIM takes off your team.
- e-commerce teams use WISEPIM
- 100+
- products enriched
- 150M+
- languages
- 70+
- countries
- 20+
Published customer cases
Snusk
Translated 7,000+ products in one weekend. Product page to cart conversion rose 18%.
Read the Snusk caseTackerplein
Saved €45,000 and had German translations live in 6 weeks, against 4 to 6 months with an agency.
Read the Tackerplein caseProCleanroom
Translated 3,100 products and variants into German and British English.
Read the ProCleanroom case
Demo
See WISEPIM with your Magento catalog
Book a 30-minute demo with a product expert, with no commitment. Answer two quick questions about what you want to see and how big your catalog is, then pick a time.
Common Magento 2 Product Data Challenges We Solve
Our customers face these issues every day. Here's how WISEPIM solves them.
Speed Up Slow and Error-Prone Product Updates
Are manual product updates delaying your time-to-market? Struggling with attribute mapping errors?
WISEPIM's import/export tools let you bulk-update products and map attributes in one pass, instead of editing them one by one in the Magento admin. Every change stays accurate and consistent.
Fix Inconsistent Product Descriptions Across Channels
Are inconsistent descriptions damaging your brand? Struggling to keep product information uniform across Magento 2 channels?
WISEPIM's AI enrichment creates consistent, engaging descriptions across all your Magento 2 channels. Batch editing and export tools prevent content discrepancies.
Improve Product SEO for Better Visibility
Are your Magento 2 products ranking poorly? Missing SEO elements that could bring in more organic traffic?
WISEPIM helps you sharpen product titles, descriptions, and metadata for search engines. Export optimized data directly to Magento 2 to improve your store's SEO.
Simplify Complex Attribute and Variant Management
Struggling to manage complex product variants and attributes in Magento 2? Is manual attribute mapping causing errors?
WISEPIM's interface makes attribute mapping and variant management straightforward. Export your refined product structures directly to Magento 2 for accuracy and consistency.
A Complete PIM Solution for Magento 2
Centralized Product Data
Manage all your product information in one place and export it to Magento 2. Turn on auto-sync and each saved edit goes out about 30 seconds later.
AI Content Enrichment
Generate high-converting product descriptions automatically
Attribute Mapping
Drag each Magento 2 field onto a WISEPIM attribute in the attribute mapper, or let auto-map match fields by name.
See how WISEPIM transforms your Magento 2 product management
Integrate your Magento 2 store with WISEPIM
Getting started is easy. Connect your store and start syncing product data in minutes.
Quick Assessment
Need help with setup? Reach out to our support team and we'll get you up and running.
Why Choose WISEPIM for Magento 2?
- ✨AI-Generated Product ContentAutomatically create compelling, optimized product content that improves your Magento 2 store's appeal and conversions.
- 🚀Product Pages That ConvertComplete specs, clear descriptions and consistent attributes give Magento 2 shoppers what they need to decide.
- 🌍Built-in Multilingual SupportExpand globally with built-in translation features for your Magento 2 product data.
- ⚡️Efficient Data ManagementManage thousands of products with powerful import/export tools, keeping your Magento 2 store up to date.
Get More from Your Magento 2 Store with WISEPIM
Tools built specifically for Magento 2 merchants to make product data management easier.
Fast Magento 2 Data Import/Export
Quickly move product data between WISEPIM and Magento 2 for efficient bulk updates, without the limits of real-time sync.
Advanced Magento 2 Attribute Mapping
Use our drag-and-drop interface to map attributes precisely, so your Magento 2 product data is perfectly structured.
AI Content Generation for Magento 2
Use AI to write compelling, conversion-focused product descriptions that boost your Magento 2 store's performance.
Bulk Product Editing for Magento 2
Edit thousands of Magento 2 products at once inside WISEPIM, keeping your data accurate with powerful batch editing tools.
What most teams miss when integrating Magento 2
Magento 2 has a handful of edge cases that quietly break catalog syncs. Here's what we've run into in production, and how WISEPIM handles each one.
A store view shows the default language until you map it
Each Magento store view falls back to the default text when a translated value is missing. So a product can show English on your German store view if the German text was never written to that view.
How WISEPIM handles it
In the integration setup, fill in 'Locales to sync' so WISEPIM writes each translation to the matching store view. If a locale is not mapped, that store view keeps the default text.
Changes may not show on the storefront right away
Magento uses indexers for search, price, stock and URLs. When they are set to 'Update by Schedule', a WISEPIM export does not appear on the storefront until Magento's cron runs the indexer.
How WISEPIM handles it
For a time-sensitive launch, reindex in the Magento admin after the export finishes, or set the indexers to 'Update on Save'.
A bulk export confirms the batch was accepted, not each product
Bulk export sends your products to Magento's async endpoint, which replies HTTP 202 to say it accepted the batch. It does not report a result for each SKU at that moment, so one product can still fail to save.
How WISEPIM handles it
After a large export, spot-check a few products in the Magento admin to confirm they saved as expected.
Set attribute values on each variant, not just the parent
Magento configurable products do not pass a parent attribute down to its simple-product children. A value that sits only on the parent will not show for the child on the storefront.
How WISEPIM handles it
Fill the attribute on each variant product in WISEPIM before you export, so every child carries its own values.
Images are copied into Magento, not linked by URL
On export, WISEPIM downloads each image and uploads it into Magento's media library. It does not link to your existing image URLs, so the files are stored again in Magento and large catalogs take longer.
How WISEPIM handles it
Plan extra time for the first export of image-heavy catalogs. Nothing else is needed; this is how the image sync works.
How the connector works
How the WISEPIM Magento connector works
You connect once, then run imports and exports when you choose, by hand or on a schedule. It works with Magento Open Source and Adobe Commerce through the REST API.
01
Connect with the method you prefer
Enter your shop URL and one sign-in method: a Magento integration with OAuth keys, a single access token, or an admin username and password. WISEPIM tests the connection before the first run.
02
Import categories, then products
Import reads your category tree first, then products, then links configurable products to their variants. You get names, descriptions, prices and special prices, cost, stock, weight, dimensions, images, SEO fields, EAN and brand. Custom attributes become WISEPIM attributes automatically.
03
Enrich and translate
Fill empty attributes, write descriptions and translate them per language with AI, then review before anything goes live. See AI product enrichment.
04
Export to Magento
Export writes names, descriptions, SEO fields, prices, special and tier prices, cost, stock, weight, EAN, brand, status and visibility, uploads images to the media library, and links configurable parents to their children.
05
Schedule and keep in step
Run syncs by hand or schedule them with automations. Magento orders sync into WISEPIM analytics every six hours, up to two years back.
Bulk export uses Magento's asynchronous endpoint, which confirms the batch was accepted rather than reporting each SKU, so spot-check a few products after a large run. When your indexers run on a schedule, changes appear on the storefront after the next cron run. For a click-by-click setup, follow the Magento 2 PIM integration guide.
Catalog model
Attribute sets, store views and configurable products
Three Magento concepts decide how a PIM connection behaves. Know them before you map anything.
Attribute sets
An attribute set is the template for a product record: it decides which fields appear during data entry. WISEPIM imports every custom attribute, but does not map attribute sets yet; new products it creates land in the Default set, so move them to the right set in Magento.
Store views
Magento scopes data as global, website, store and store view. The store view carries the language. Map each WISEPIM language to a store view code and the export writes names, descriptions and SEO fields there; an unmapped store view keeps the default text.
Configurable products
Each variation of a configurable product is a simple product with its own SKU, and the variation attributes must have global scope. WISEPIM keeps parent and child links on import and export. Fill attribute values on every child, because Magento does not pass parent values down.
CSV
Magento CSV import and export with a PIM
Magento's import tool is useful, and it is also where many catalogs get damaged.
Magento imports CSV under System > Data Transfer > Import with three behaviors: Add/Update, Replace and Delete. Replace overwrites existing product data, and the default upload limit set by PHP is 2 MB, so large catalogs are split into many files. Errors stop the import or are skipped, up to an allowed error count that defaults to 10.
WISEPIM imports CSV and Excel files with column mapping and recognizes Magento exports, so a Magento CSV is a quick way to load a catalog or supplier data. Export products to CSV or Excel at any time for marketplaces, suppliers or backups, and use the connector for day-to-day updates to your store.
Your stack
ERP, DAM and PIM around Magento
Each system owns one kind of data. Keep that split clear and the connector stays simple.
ERP: stock, cost and orders
Your ERP stays the source for purchasing, cost and finance. WISEPIM has no ready-made connector for most ERP systems; teams feed it with scheduled CSV or Excel files, the WISEPIM API or an automation with a webhook trigger. See PIM vs ERP.
DAM: images and files
WISEPIM includes digital asset management with folders, tags, versions and asset links to products. On export, images are uploaded to the Magento media library, not linked by URL. See PIM vs DAM.
PIM and Magento
The PIM owns titles, descriptions, attributes and translations. Magento owns checkout, customer groups, website settings and the storefront, and receives product content from the PIM.
Google Shopping
Your Magento Google Shopping feed
Google Merchant Center needs a product feed or a direct connection. Magento stores usually pick one of three routes.
Most Magento and Adobe Commerce stores send products to Google through a feed extension from the Commerce Marketplace, a feed management tool that reads the catalog, or a PIM that publishes the feed itself. Whichever you pick, Google checks the same things: a stable ID per variant, a title, a description, a link, an image, price and availability that match the product page, and a GTIN or brand plus MPN.
WISEPIM gives you two routes, both fed by the data you already clean and translate there. The Google Merchant Center connection sends products to Merchant Center directly, by hand, on an automation schedule or with opt-in auto-sync about 30 seconds after a save. Or Feed Hub publishes a Google Shopping XML feed by URL that Merchant Center fetches on its own schedule.
- Configurable products: send each child as its own item, grouped under the parent's ID, with size and color filled in
- Store views: one feed per language and country, with prices in that market's currency
- Identifiers: fill GTIN, brand and MPN per child product, and check them with the EAN and GTIN validator
- Category: map each product to a Google product category with the Category Finder
Run a few products through the Google Shopping feed checker before the first upload, and read the Google Shopping feed guide for every attribute.
Migration
Migrating from an Akeneo or Pimcore connector
Already running a PIM with a Magento connector? You can switch without a big-bang cutover.
01
Import Magento as it is today
Import your live Magento catalog into WISEPIM first. It shows what the old connector actually published, including custom attributes and configurable links.
02
Bring over the PIM data
From Akeneo, WISEPIM connects directly and reads products, attributes and categories. From Pimcore or another PIM, export CSV and import it with column mapping. See PIM migration.
03
Map store views and attributes
Map each language to its store view, check attribute names against Magento, and keep SKUs unchanged so export matches existing products.
04
Switch one channel at a time
Turn off the old connector for one website or brand, export from WISEPIM, check the storefront, then move the rest.
Plan around your Magento version as well. Adobe lists regular support for 2.4.7 until 31 May 2027 and for 2.4.8 until 31 May 2028; a platform upgrade and a PIM switch are easier as separate projects.
Pricing
Magento PIM pricing and the free plan
The Magento 2 connector is included in every WISEPIM plan, with unlimited users. There is no separate connector fee.
Plans are priced by the number of products and the monthly AI credits for writing and translating. Start on the free plan with part of your Magento catalog, then move up when you are ready. See all details on the pricing page.
| Plan | Products | AI credits per month | Per month, billed yearly | Per month, billed monthly |
|---|---|---|---|---|
| Free | 100 | 50 | €0 | €0 |
| Lite | 500 | 2,000 | €119 | €149 |
| Starter | 1,000 | 4,000 | €299 | €399 |
| Starter Plus | 2,500 | 10,000 | €399 | €529 |
| Growth | 5,000 | 20,000 | €499 | €649 |
| Growth Plus | 7,500 | 30,000 | €599 | €779 |
| Business | 10,000 | 40,000 | €699 | €899 |
| Business Plus | 15,000 | 55,000 | €849 | €1,099 |
| Scale | 20,000 | 70,000 | €999 | €1,299 |
| Scale Plus | 30,000 | 100,000 | €1,149 | €1,499 |
| Pro | 40,000 | 120,000 | €1,299 | €1,699 |
| Pro Plus | 50,000 | 150,000 | €1,499 | €1,949 |
Sources
Magento and connector facts on this page
Magento facts come from Adobe's documentation, connector facts from the vendors' own listings, checked in October 2026.
- Adobe Experience League, attribute setshttps://experienceleague.adobe.com/en/docs/commerce-admin/catalog/product-attributes/create/attribute-sets
- Adobe Experience League, websites, stores and viewshttps://experienceleague.adobe.com/en/docs/commerce-admin/start/setup/websites-stores-views
- Adobe Experience League, configurable productshttps://experienceleague.adobe.com/en/docs/commerce-admin/catalog/products/types/product-create-configurable
- Adobe Experience League, data importhttps://experienceleague.adobe.com/en/docs/commerce-admin/systems/data-transfer/import/data-import
- Adobe Experience League, released versionshttps://experienceleague.adobe.com/en/docs/commerce-operations/release/versions
- Akeneo App Store, Adobe Commerce connector (Community)https://apps.akeneo.com/apps/akeneo-connector-adobe-commercemagento-community-edition
- Akeneo App Store, Adobe Commerce connector (Enterprise)https://apps.akeneo.com/apps/akeneo-connector-adobe-commercemagento-enterprise-edition
- Webkul, Pimcore 12 Magento 2 connectorhttps://webkul.com/blog/pimcore-12-magento-2-adobe-commerce/
- scandiweb, Pimcore connector for Magentohttps://scandiweb.com/services/pimcore-connector-for-magento
WISEPIM vs Other Solutions for Magento 2
| Feature | WISEPIM | Native Magento 2 | Other PIMs |
|---|---|---|---|
| Product Data ManagementHow product information is managed and enriched | Advanced AI-powered system | Basic fields only | Manual management |
| Multilingual SupportSupport for multiple languages and markets | Automated translation and SEO | Manual translation | Basic translation |
| Attribute ManagementHow product attributes are managed and mapped | Dynamic and AI-suggested | Fixed attributes | Manual mapping |
| Content EnrichmentHow product descriptions and content are created | AI-powered and automated | Manual entry | Template-based |
Key Magento 2 concepts (and how they map to WISEPIM)
If you're new to the platform, or evaluating it, here are the terms that matter for product data, and what they translate to in WISEPIM.
Store View
Magento's lowest scope, typically mapping to a language or storefront variant. Each store view can override product values from website / global scope.
WISEPIM maps locales to store view codes and pushes localized values with proper scope routing.
Configurable Product
Magento's variant parent. Holds the option set; actual SKUs live as Simple Product children linked through configurable_options.
WISEPIM models configurable + simple structure correctly, pushing parent attributes to the configurable and child attributes to simples.
Attribute Set
A grouping of attributes assigned to a product type. Determines which attributes a product can have.
WISEPIM maps internal product types to attribute sets and routes attribute pushes accordingly.
Attribute Group
Sub-grouping inside an attribute set, used for admin form organization (General, SEO, Prices).
Out of WISEPIM's primary scope but preserved when creating new attributes.
URL Rewrite
Magento's table for friendly URLs and 301 redirects. Slug changes create redirect entries.
WISEPIM creates redirect rewrites on slug change so existing inbound traffic doesn't 404.
Indexer
Background process that maintains denormalized tables (search index, flat catalog, prices). Runs on save or on schedule.
WISEPIM optionally triggers reindex after bulk pushes; otherwise relies on cron-driven indexer runs.
Adobe Commerce / Magento Open Source
Adobe Commerce (formerly Magento Commerce / Enterprise) is the paid edition; Magento Open Source (formerly CE) is the free edition.
Both editions supported via the same REST API. Adobe Commerce-only features (page builder, B2B) are detected at handshake.
REST API / GraphQL
Magento exposes both REST and GraphQL. REST is the native admin API; GraphQL is more storefront-oriented.
WISEPIM uses REST for catalog admin operations, and GraphQL is reserved for storefront layers.
Magento 2 Guides
Get the most out of your Magento 2 integration with these step-by-step tutorials.
How to Leverage AI & Automation for Omnichannel PIM in Magento 2
Plan an omnichannel PIM for Magento 2 with AI enrichment and automated workflows, so every store view and channel gets consistent, complete product data.
How to Overcome Common Magento PIM Integration Challenges
Solve the usual Magento PIM integration problems: data model mismatches, slow imports, configurable and bundle products, and attribute set conflicts.
How to Streamline Multi-channel Product Syndication using Magento & PIM
Syndicate Magento products to multiple channels from your PIM. Covers integration options, data modeling and workflows that keep every channel consistent.
How to Optimize Product Data Management in Magento with PIM
Learn how to manage product information in Magento 2 with a PIM system. Follow our guide to model, enrich, and sync data for better efficiency and scale.
How to Automate Magento 2 Product Enrichment with AI & PIM
Automate Magento 2 product enrichment with AI and a PIM. Generate descriptions and SEO fields, fill attribute gaps and push approved content live.
How to Connect Magento 2 to a PIM: A Step-by-Step Guide
Set up a Magento 2 PIM integration step by step: map attributes and attribute sets, configure API access, schedule syncs and fix common errors.
How to Integrate PIM with Magento 2 to Drive Webshop Growth
Follow our step-by-step guide to integrate PIM with Magento 2. Learn to use a PIM connector to centralize product data and improve your webshop's efficiency.
How to Streamline Magento 2 Product Data with a PIM
What a PIM does for Magento 2: one source for SKUs, specs, images and translations, the data problems it fixes, core features, a rollout plan and how to pick.
Translate Magento 2 Products to Any Language
Take your Magento 2 store global with AI-powered translations. Explore market opportunities, cultural insights, and best practices for 70+ languages.
Frequently Asked Questions
Answers to common questions about connecting WISEPIM to your Magento 2 store.
Also connect with
WISEPIM works with all major e-commerce platforms. Manage product data across multiple channels from one place.
Shopify PIM
Shopify product information management in one place: import your catalog from Shopify, enrich and translate it in WISEPIM, and export titles, prices, stock, images and SEO fields back, matched by SKU.
Shopify Plus PIM
Enterprise product management for Shopify Plus merchants. Advanced workflows, automation, and scalability for high-volume stores with WISEPIM's dedicated Shopify Plus integration.
WooCommerce PIM
WooCommerce product information management in one place: import products, variations and categories, enrich and translate them in WISEPIM, and export them back with WPML or Polylang translations.
Ready for a Magento 2 PIM demo?
Stop wasting time on manual updates and inconsistent product info. Let WISEPIM manage your Magento 2 product data in the Magento PIM, so you can focus on growing your business.