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Your comprehensive guide to understanding e-commerce and product information management terminology.
Dynamic pricing is an e-commerce strategy where product prices are adjusted in real-time based on market demand, competitor pricing, and other factors, often using PIM data.
E-commerce analytics is the process of collecting, analyzing, and reporting data related to online store performance. PIM data feeds into analytics for optimization.
A plan for creating, managing, and distributing all content needed to support online sales and customer engagement.
E-commerce merchandising is the strategic presentation of products on an online store to maximize sales, customer engagement, and conversion rates.
An E-commerce Personalization Engine is a software solution that uses data to deliver tailored content, product recommendations, and experiences to individual shoppers. It drives engagement and conversion rates.
An E-commerce Platform Ecosystem refers to the interconnected suite of technologies, applications, and services that integrate with a core e-commerce platform to support a business's online operations. It optimizes various aspects from marketing to logistics.
PLO optimizes product listings on e-commerce platforms and marketplaces to improve search visibility, click-through rates, and conversion rates for sales.
E-commerce Search Experience refers to the overall process and satisfaction a customer has when searching for products on an online store, encompassing search functionality, results, and filtering options.
An overarching plan defining how product data is acquired, managed, enriched, and distributed to achieve e-commerce business goals.
Faceted search enables users to refine product listings by applying multiple filters based on product attributes. This improves product discovery and user experience in online stores.
A guided selling experience uses product information to help customers find suitable products by answering questions or applying filters based on their needs.
Headless commerce decouples the frontend (head) from the backend (body) of an e-commerce platform, allowing greater flexibility in content delivery.