Loading...
Your comprehensive guide to understanding e-commerce and product information management terminology.
A product data enrichment strategy outlines the plan and processes for enhancing raw product data with additional attributes, descriptions, and media to improve its completeness and quality.
A Product Data Integration Strategy outlines the methods and technologies for connecting a PIM system with other enterprise systems like ERP, CRM, and e-commerce platforms.
Product discovery is the process by which customers find products across various touchpoints, including search, navigation, recommendations, and external channels.
Product engagement measures the level of interaction and interest customers show towards a product through its content, features, and overall experience.
Product Experience (PX) is the holistic impression a customer forms about a product across all touchpoints, influenced heavily by product information.
PXM is a holistic approach to managing all product-related information and content to create exceptional customer experiences across every touchpoint. It focuses on how product data influences customer perception.
A Product Information Maturity Model assesses an organization's capabilities in managing product information across various stages, from basic to optimized.
A comprehensive plan outlining how product data is sourced, managed, optimized, and distributed to meet business objectives and customer needs. It defines the 'why' and 'how' of product information management.
Product information usability refers to how easily and effectively users can find, understand, and use product information to make informed purchasing decisions.
Product merchandising rules are automated logic applied to product listings to optimize visibility, promotions, and presentation based on defined criteria.
A product recommendation engine uses algorithms to suggest relevant products to customers based on their browsing history, purchase behavior, and product attributes. It enhances personalization and sales.
Specific attributes or filters derived from product data that allow customers to refine their search results on an e-commerce website, enhancing product discovery.