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Your comprehensive guide to understanding e-commerce and product information management terminology.
Product content performance metrics are key performance indicators (KPIs) used to evaluate the effectiveness and impact of product information on e-commerce goals.
Promotions are marketing activities designed to stimulate customer interest, increase sales, or drive specific behaviors, often involving discounts or special offers for a limited period.
Rich Snippets are structured data markups that enhance product listings in search results with extra visual information like ratings and prices.
Search Engine Optimization (SEO) is the practice of improving website visibility in search engine results. PIM-managed product content is crucial for e-commerce SEO.
Upselling is a sales technique encouraging customers to purchase a more expensive or premium version of a product. PIM systems support upselling through detailed product variant data.