PIM for Jewelry and Watches

A jewelry PIM is one database for every ring, watch and necklace you sell. It stores the 4Cs, metal purity, hallmarks, certificate numbers and size options as structured fields, so each channel shows the same verified details and shoppers can filter on them.

WISEPIM allows you to manage attributes like carat weight, cut, clarity, color grade, and metal type with precision.

Yes, WISEPIM provides fields for storing certification details, appraisal values, and insurance information.

Yes. Store high-resolution images and product videos in the media library, attach them to each product, and let AI write alt text for every image.

WISEPIM helps you write keyword-rich product titles, descriptions and meta tags, and keeps attributes such as metal, stone and GTIN complete, so your store has the data its product markup needs.

In our Prompt Lab, you can provide the AI with key attributes like 'Stone: Diamond', 'Cut: Princess', 'Setting: Vintage'. Then, prompt it to 'Write a short, romantic story about this ring, evoking timeless love.' The AI will craft a narrative that adds emotional value beyond simple specs.

Use custom attributes. You can create a 'Metal Purity' attribute with a dropdown list ('10k', '14k', '18k', 'Platinum 950'). This standardizes the data, prevents typos, and allows customers to easily filter for the exact metal quality they are looking for.

While WISEPIM doesn't process the engraving order, you can use it to manage the offering. Create a 'Personalization' attribute (e.g., 'Engraving Available - Up to 15 characters'). Then, use AI to add a sentence to the description like 'Make it uniquely yours with our custom engraving service.'

WISEPIM can prepare your data for any marketplace. You would configure a CSV or Excel export template that exactly matches the specifications required by Chrono24. This ensures that every time you export, your data is perfectly formatted for a seamless upload.

Create a custom attribute called 'Appraisal PDF URL'. You can store the link to the appraisal document hosted on your server or cloud storage. This provides a clean, consistent way to associate the correct document with each high-value item.