Home-improvement Buyer PersonasCustomer Profiles & Market Research
Research and analyze key buyer personas in the home-improvement industry. Get detailed insights into customer behaviors, preferences, and purchasing patterns.
DIY Homeowner
30-55 years old, male/female (60%/40%), suburban/rural, middle to high income ($75,000-$120,000), homeowner for 2-10 years, 68% have completed 3+ major home projects in past year
Average number of product purchases per year
Primary Goal
Complete home projects successfully with professional-looking results
Professional Contractor
25-60 years old, predominantly male (82%), varied locations, business expense account, manages teams of 2-15, average annual material purchases of $125,000-$350,000
Average number of purchases per year (high frequency)
Primary Goal
Complete client projects efficiently and profitably (target 28-32% margins)
Home Design Enthusiast
25-65 years old, predominantly female (74%), urban/suburban, middle to high income ($90,000-$180,000), homeowner or long-term renter, 63% have remodeled at least one room in past 18 months
Average number of design purchases per year
Primary Goal
Create beautiful, personalized living spaces that impress
Free Excel template
XLSX · 3 sheetsSee which of your 20 best sellers are incomplete
An Excel check with the columns home improvement products need. In about 15 minutes you know how many of your 20 are complete, and the one fix that helps the most rows.
How it works
- Paste 20 best sellers from your shop export into Products.
- Fill in what you know. The last column says what each row is missing.
- Read your result on Start here: how many are complete, and the fix that helps most rows.
One email, once, with the XLSX attached and as a download link. Nothing else unless you tick the box.