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PIM software for manufacturing

PIM for Manufacturers

Specs your resellers can use in the format they ask for

WISEPIM gives manufacturers one model for technical specifications, classifications and media, then hands every distributor, wholesaler and retailer the file or feed they ask for.

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  • ETIM and GS1 GPC
  • BMEcat export
  • 93 languages
Illustration of an industrial robot arm surrounded by product specification panels

Key features

  • Technical attributes

    Typed fields, units and option lists per product family.

  • ETIM and GS1 classes

    Adopt ETIM classes and GS1 GPC bricks into your own category tree.

  • Reseller feeds

    BMEcat, CSV and channel feeds generated from the same data.

Why manufacturers look for a PIM

Where manufacturer product data breaks

Engineering owns the specifications, marketing owns the copy and sales owns the reseller relationships. Without one product record, every reseller request turns into a spreadsheet project.

  1. Specs live in PDFs and ERP exports

    Dimensions, materials and certifications sit in datasheets, the ERP and engineering files, and no one file is complete or current.

  2. Every buyer asks for a classification

    Electrical and technical wholesalers want ETIM classes, retailers and data pools want GS1 GPC, and each classification brings its own required features.

  3. Each reseller wants its own file

    One distributor wants BMEcat, the next a CSV in their column order, a marketplace its own feed. Building them by hand repeats the same work every season.

  4. Technical data does not sell on its own

    Resellers and webshops need readable descriptions and benefit-led titles, not just a list of features, and writing them for thousands of SKUs takes months.

  5. Export markets need every language

    Selling through partners abroad means specifications, units and descriptions in each language, kept in sync after every product change.

  6. Images and documents go missing

    Product photos, manuals and certificates are mailed around in versions, and resellers publish whichever one they received last.

Setup and migration

From ERP export to first feed

Most manufacturers start with one product family and one reseller format, then widen the scope. The time it takes depends on how clean the source data is.

  1. Import an ERP or spreadsheet export

    First day

    Upload a CSV, Excel or XML export from your ERP. AI proposes the field mapping, you confirm it and save it, so the next export imports without remapping.

  2. Classify a product family

    First week

    Switch on the classification module, adopt the ETIM classes or GS1 GPC bricks you sell in and map your existing attributes to their features.

  3. Send the first reseller feed

    First weeks

    Build a BMEcat or CSV feed for one distributor in Feed Hub, check the channel readiness and publish it on a schedule. Add the next reseller from the same data.

How WISEPIM solves it

What a manufacturing PIM should do

Four jobs WISEPIM takes off engineering, marketing and sales, each backed by a feature you can open today.

  • One model for technical data

    Product families, variants and typed attributes for numbers, units, options and files, so a specification is stored once and reused everywhere.

    Engineering updates a value once and every channel gets it.

  • ETIM and GS1 classification

    Adopt ETIM classes and GS1 GPC bricks into your catalog, map your attributes to their features with the attribute mapper and check a product's ETIM conformance in the editor.

    Wholesaler and retailer requirements become fields, not a project.

  • Feeds per reseller

    Feed Hub builds BMEcat and custom column layouts for buyers who want a file, and feeds for marketplaces and Google Shopping, all from the same products.

    A new reseller means a new feed profile, not a new spreadsheet.

  • Sales copy from specs

    AI writes descriptions, titles and translations from your technical attributes and your brand knowledge, and you review before anything is published.

    Resellers receive copy they can publish as is.

Integrations

Reach resellers and marketplaces

Most manufacturers supply data as files and feeds. Where you also sell direct or on marketplaces, these connections apply.

See all connections

In the product

ETIM classes inside your catalog

The classification module shows each ETIM class with its features, units and values, and the product editor tells you which required features a product still misses.

An ETIM class in WISEPIM, with the features and units a product in that class needs.

Compared

PIM versus ERP and spreadsheets

An ERP stays the system of record for orders, stock and costs. The question is where the sellable product information should live.

Manufacturer PIM compared with ERP product data, spreadsheets and enterprise PIM suites
What you needWISEPIMERP product dataSpreadsheets per resellerEnterprise PIM suites
Rich technical attributesTyped attributes per family, units and filesMostly logistics and finance fieldsColumns copied per fileYes
ETIM and GS1 GPCClassification module includedRarely built inTyped in by handUsually, sometimes as a module
Reseller formatsBMEcat, custom columns and channel feedsCustom exports per partnerOne file per reseller, by handThrough syndication modules or partners
Marketing copy and translationsAI drafts from specs, you reviewNot its jobWritten by handOften a separate tool or add-on
PriceFree up to 100 products, published plans after thatAlready paid forFree, paid in hoursUsually quoted on request

WISEPIM classifies products with GS1 GPC but does not publish to GDSN data pools. If a retailer requires GDSN, you keep using your data pool and feed it from the same attributes.

Compare PIM systems side by side

Price and free plan

What manufacturing PIM costs

Plans follow your product count. Users are unlimited, so engineering, marketing and sales can all work in the same catalog.

  • Free

    Model one product family with your real data, no card required.

    Free

    • Up to 100 products
    • 50 AI credits per month
    • 3 languages included
    • Import and export via Excel or CSV
    • AI enrichment for a first batch
    • Unlimited users
    Start free

  • Starter

    A complete product range with SEO and bulk editing.

    €299

    per month, billed yearly, or €399 month to month.

    • Up to 1,000 products
    • 4,000 AI credits per month
    • 3 languages included
    • Enough AI credits to enrich the range every month
    • Bulk editing across thousands of products
    • More languages as add-ons
    See plan prices

Large ranges have their own tiers, and Enterprise adds custom integrations and a dedicated account manager. AI works out to a few cents per product depending on your plan; the pricing page shows every step.

FAQ

Manufacturing PIM questions

What manufacturers ask before they move their product data.

Still have questions?

Can't find the answer you're looking for? Please get in touch with our team.

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A product information management system for manufacturers is the place where technical specifications, classifications, marketing copy and media come together, so every distributor, retailer and channel receives the same complete product data in the format it needs.

Yes. The classification module lets you adopt ETIM classes into your catalog, map your attributes to ETIM features, check a product's ETIM conformance in the editor and export BMEcat feeds with the ETIM release your trading partner expects.

WISEPIM supports GS1 GPC: you can adopt GPC bricks, or a whole class with its children, as categories in your catalog. It does not publish to GDSN data pools, so retailers that require GDSN still receive data through your data pool.

Your ERP stays the system of record for orders, stock and costs. Product data comes into WISEPIM from ERP exports as CSV, Excel or XML, or from scheduled feed imports, and the field mapping is saved for the next run. API access is part of the larger plans, and Enterprise adds custom integrations.

Yes. Next to feeds and files, the brand portals module publishes a branded product portal that your resellers can browse and import from.

WISEPIM is free for up to 100 products. Paid plans start at Starter for up to 1,000 products and are priced by product count, with unlimited users on every plan. The pricing page lists the price per tier.

A first product family with one reseller feed is usually live within a few weeks. The time depends mostly on how complete your source data is and how many classifications and reseller formats you need. Nothing has to be switched off while you move.

Give every reseller the same product truth.

Start free with one product family, or book a demo and bring a reseller's data requirements.

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