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Your comprehensive guide to understanding e-commerce and product information management terminology.
Demand forecasting is the process of predicting future customer demand for products or services. It uses historical data, market trends, and economic indicators to estimate sales volumes.
A Digital Commerce Platform (DCP) is the comprehensive technology stack that enables businesses to sell products and services online, encompassing various e-commerce functionalities.
Digital Product Experience (DPX) refers to the entire digital customer journey and the role of rich product information in shaping it across all touchpoints.
A Digital Product Passport (DPP) is a digital record providing comprehensive information about a product's sustainability, origin, and lifecycle, often accessed via a QR code.
The Digital Shelf refers to the online presence and visibility of a product across all digital touchpoints where consumers can discover, evaluate, and purchase it.
Digital shelf analytics measures product performance on e-commerce platforms, tracking visibility, content quality, pricing, and customer reviews.
Digital Shelf Optimization (DSO) is the continuous process of improving product visibility, content quality, and conversion rates across all digital retail channels.
Digital Shelf Readiness refers to the state where all product information, content, and assets are fully optimized, complete, and validated for immediate publication across all target digital sales channels.
A digital showroom is an immersive online platform showcasing products interactively, often using rich media and 3D models. PIM provides the essential product data.
A digital transformation strategy is a comprehensive plan to integrate digital technology into all areas of a business, fundamentally changing how it operates and delivers value to customers.
Direct-to-Consumer (DTC) E-commerce is a business model where brands sell their products directly to end customers online, bypassing traditional retailers and wholesalers. It offers greater control over branding, customer data, and profit margins.
Discounts are temporary price reductions offered to customers to incentivize purchases, clear inventory, or reward loyalty. They are a core e-commerce strategy for driving sales and managing product lifecycles.