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AI for Salsify

Enrich every Salsify SKU Skip the GenAI add-on.

Export your Salsify records, enrich and translate them in WISEPIM, and import the file back, leaving GDSN and retailer syndication exactly as they are.

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Key features

  • Salsify keeps doing what it does best

    GDSN, channel-specific exports, retailer syndication: Salsify's strengths stay intact. WISEPIM works from a Salsify CSV or Excel export and never touches your channel routing.

  • AI enrichment without the Salsify premium

    Generate brand-voice descriptions, fill missing attributes from EAN, validate GTINs, and structure specs into clean, machine-readable fields. The work Salsify charges add-on fees for, done at WISEPIM's per-product price.

  • 70+ languages, brand voice intact

    Salsify handles localized output; WISEPIM does the actual translation. Your Knowledge Library carries your brand voice into every language so each market's copy reads natural, not machine-translated.

    70+languages

  • Round trip by CSV or Excel

    Export from Salsify as CSV or Excel. Enrich and translate in WISEPIM. Export a SKU-keyed file with a column per locale and import it with Salsify's own importer. Salsify keeps syndicating as before.

Why add it

Why teams add WISEPIM beside Salsify

Salsify Plus tiers are powerful but expensive. The AI add-ons even more so. WISEPIM delivers the same enrichment depth at a fraction of the cost.

  • Cut your Salsify AI add-on bill

    Salsify's AI features are locked to higher tiers and add-on modules. Replacing those add-ons with WISEPIM's per-product AI typically pays for itself within the first quarter. Salsify keeps doing syndication; WISEPIM does the AI.

  • No need to migrate off Salsify just for AI

    Salsify's GDSN coverage and retailer relationships are hard to replicate. You should not replatform just because Salsify's AI features are limited. Add WISEPIM alongside and keep the syndication infrastructure that took years to build.

  • Brand-voice depth Salsify GenAI cannot match

    Salsify's generative AI is generic by default. WISEPIM's Knowledge Library carries your brand guide, glossary, and tone of voice across every product, so first-pass copy reads on-brand, not formulaic. Your team approves; the export file carries it back.

See it

The AI work Salsify leaves undone

The AI work that runs alongside your Salsify catalog, captured straight from the app.

  • 70+ language translation

    Pick target locales once; every translation reuses the glossary and do-not-translate list from your Knowledge Library.

  • Integrations and imports

    The integrations screen: sales channels connect here directly. Salsify data comes in through the CSV and Excel importer instead.

  • Export back out

    The export dialog: choose which properties and locales leave WISEPIM, so a retailer feed never carries a half-written description.

How it works

Two ways to exchange data

Files from Salsify's own exporter, or your own script on the WISEPIM API. Pick one, or run both.

  1. 01

    Import a Salsify export

    Export products from Salsify as CSV or Excel and import the file. AI proposes the column mapping, you confirm it, and a saved template imports the next export without re-mapping. Prefer code? Push products in through the WISEPIM REST API.

  2. 02

    Enrich, translate and validate in WISEPIM

    Run AI enrichment on any fields that are thin. Translate into 70+ languages. Validate GTINs against GS1. Generate channel-specific copy with Content Logic, all within Salsify's property model.

  3. 03

    Import the enriched values back

    Export a CSV or Excel file keyed on SKU, with one column per locale, and import it with Salsify's own importer. Your retailer syndication picks up the enriched data from there.

Side by side

Salsify keeps syndication, WISEPIM adds words

Two complementary tools, not a replacement.

Salsify keeps syndication, WISEPIM adds words
CapabilitySalsify (syndication)+ WISEPIM (AI layer)
GDSN / retailer syndicationSalsify's strength, keep using itWorks from your export, no changes
Channel-specific exportSalsify's connectors handle this wellLeft as-is
AI content generationSalsify GenAI add-on (limited brand voice, premium tier)Knowledge Library brand voice, all attributes
Translation at scaleSalsify locale model + paid translation add-on70+ languages, brand voice consistent
GTIN / EAN validationLimited; manual fix at retailer rejectLive validation + EAN-based enrichment

FAQs

Questions Salsify teams ask

What teams check before running a second tool beside Salsify.

Still have questions?

Can't find the answer you're looking for? Please get in touch with our team.

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No. WISEPIM is the AI layer beside Salsify. Salsify keeps doing syndication, GDSN, and retailer-specific exports. WISEPIM handles AI enrichment, translation, and validation, then hands the results back as an import file for Salsify. The two run side by side.

All editions, because WISEPIM never connects to Salsify directly. It imports Salsify's CSV or Excel exports, or fetches a CSV, Excel or XML export that Salsify publishes at a URL on a schedule. Results go back as a file for Salsify's own importer.

Salsify GenAI is useful for quick assistance but limited in brand-voice depth and locked behind premium tiers. WISEPIM is purpose-built as an AI catalog layer: Knowledge Library brand voice, EAN-based enrichment, GTIN validation, Content Logic, and translation into 70+ languages. The depth Salsify's add-ons cannot match, at per-product pricing instead of premium-tier licensing.

Salsify's locale-scoped properties stay exactly as they are. WISEPIM takes the source locale from your export, generates translations using your Knowledge Library (brand voice, glossary, do-not-translate list), and exports one column per locale for Salsify's importer. No schema changes, no separate data model.

First enriched batch within a week. Day one: import a Salsify export and run a 100-product pilot. Week two: save the mapping as an import template so every next export imports without re-mapping. Most teams have full enrichment and translation in production within a month, no Salsify version change required.

Next step

Keep Salsify, add the AI layer

Run a sample of your Salsify catalog through WISEPIM and see what changes when AI enrichment, translation into 70+ languages, and GTIN validation work alongside your existing Salsify syndication. No migration, no schema rewrite, no tier upgrade needed.

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