SEO & discovery
Send link strength where it earnsOrphan and under-linked products surface first.
WISEPIM maps your internal links, identifies which products are unlinked or under-linked, and recommends exactly where to add internal links, so link equity reaches the pages that deserve to rank.
- Per-pageLink equity score
- Real-timeBroken link detection
Why it matters
Internal links are the underused lever
Every internal link is a vote you cast for a page within your own site. The pages with the most links from the rest of your catalogue build authority and rank higher. The pages with none, your unlinked pages, are invisible to Google no matter how good their content is.
For large product catalogues, the internal link structure breaks constantly. Products launch without links from category pages. Seasonal collections go live but never receive a single mention. Redirects chain together until the link strength they pass drops to nothing. And broken links quietly waste crawl budget on dead ends.
WISEPIM audits all your internal links: maps how link strength flows, surfaces unlinked and under-linked pages with the highest ranking potential, and recommends the specific links to add. The companion link-audit view catches broken URLs and redirect chains so you fix the plumbing alongside the strategy.
How it works
How the audit works
From a full link map to a prioritised fix list in four steps.
Connect your sitemap and store
WISEPIM crawls your site's internal links using your sitemap and connected platform. No separate crawler setup needed.
Read the link equity map
See how link strength flows across your catalogue. Products and categories are scored by inbound internal links so you instantly spot the well-linked pages and the neglected ones.
Find unlinked and under-linked products
Filter to pages with zero or very few internal links. WISEPIM ranks them by SEO potential so you prioritise the ones most worth linking to.
Fix broken links and redirect chains
Switch to the link audit view to see every broken internal URL and every redirect chain. Each entry shows the source page, the broken target and the recommended fix.
What you'll learn
Questions this report answers
Stop letting good products go unlinked and link equity go to waste.
- Which product and category pages have no internal links pointing to them?
- Where is link equity concentrated, and which pages are under-linked?
- Which pages have the most internal links pointing to them?
- Where should I add internal links to improve ranking potential?
- Which internal links are broken and returning a 404 or error status?
- Which redirect chains are too long and losing link equity at each hop?
The payoff
Rank the pages that deserve it
A strong internal link structure multiplies the SEO value of every piece of content you already have.
Every unlinked page
Surface isolated products and categories that Google struggles to find because nothing links to them.
Broken links fast
Catch 404s and redirect chains before they waste crawl budget and drain the link equity you've built.
Link placement
Get specific internal link recommendations so every page you add a link to is the one most worth pointing at.
FAQs
Questions about Internal links
What teams usually want to know before switching this report on.
Still have questions?
Can't find the answer you're looking for? Please get in touch with our team.
Contact SupportAudit your own internal linksOrphans first.
The link report maps internal linking across your catalog, flags unlinked products and lists broken links and redirect chains.