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Profitability analytics

Know the margin of every storeAnd what still blocks it.

Revenue does not show profit. WISEPIM works out margin per store from your imported orders and purchase prices, and names the costs that are still missing instead of showing a number it cannot back up.

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  • Per storeMargin from your own orders
  • 3 levelsAfter product, selling and marketing costs

Why it matters

Revenue hides a profit problem

A store can grow its sales and still earn less. Discounts, refunds, shipping and fees take a share of every order, and a revenue-only dashboard does not show it.

WISEPIM starts from product sales after discounts and refunds and subtracts cost of goods. It then adds shipping charged and subtracts selling, fulfilment and marketing costs, so you see margin after product costs, after selling costs and after marketing for each store.

Each level shows how much of it can be calculated. When orders lack a purchase price, WISEPIM lists the products sold without one and links to the purchase price import, so a gap becomes a task instead of a wrong number.

How it works

How to see your real margin

From imported orders to a margin you can trust in four steps.

  1. Connect your store

    Orders come in from Shopify, WooCommerce, Magento 2, CCV Shop and Lightspeed, with their discounts and refunds.

  2. Add your purchase prices

    Upload purchase prices as a CSV. Products sold without a purchase price are listed, so you know what to fill in first.

  3. Add selling and marketing costs

    Import shipping, fulfilment, fee and marketing costs as a CSV to take margin past product costs.

  4. Read the margin per store

    Follow each store from sales to margin after marketing, and see which level is still incomplete and why.

What you'll learn

Questions this report answers

Stop guessing whether your stores actually make money.

  • What is my margin after product costs in each store?
  • How much do shipping, fulfilment and fees take out of each store's margin?
  • What is left after marketing costs?
  • Which products sold without a purchase price, and how many orders do they affect?
  • How much of my sales has a known margin right now?
  • Which costs do I still need to import for a complete margin?

The payoff

Turn margin insight into better decisions

Profitability analytics shows a margin only where the data supports it, so the numbers hold up when finance asks.

  • Margins you can defend

    A level without the data behind it says so, instead of showing a number that looks complete.

  • Missing cost data

    Products sold without a purchase price are listed, so you know exactly which prices to add.

  • Margin view

    Merchandising and finance read store margin from the same imported orders.

FAQs

Questions about Profitability analysis

What teams usually want to know before switching this report on.

Still have questions?

Can't find the answer you're looking for? Please get in touch with our team.

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It starts from product sales after discounts and refunds and subtracts cost of goods for margin after product costs. Adding shipping charged and subtracting selling and fulfilment costs gives margin after selling costs, and subtracting marketing gives margin after marketing. Each store and currency is calculated separately.

Upload purchase prices as a CSV on the costs page. Until a product has one, its orders stay out of the margin and the product is listed as sold without a purchase price.

The margin report works per store. For a single product, the product list has a margin column calculated from its price and cost price, which you can show and filter on.

Most platforms report revenue and units. WISEPIM combines your orders with purchase prices and your own selling and marketing costs, and shows which part of the margin is still unknown instead of rounding it off.

Order import works with Shopify, WooCommerce, Magento 2, CCV Shop and Lightspeed.

See the margin of every storeFrom your own orders.

Connect a store, add purchase prices, and the margin report shows what each store earns after product, selling and marketing costs.

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4.7

Read the analytics docs

Step-by-step guides, best practices and worked examples for every WISEPIM report.

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