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Profitability analytics

Know the margin on every productSome bestsellers lose you money.

Revenue hides the truth. WISEPIM maps gross margin to every product and category, then surfaces the bestsellers quietly eroding your profit, so you can fix pricing and content exactly where it pays off.

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  • Per-SKUGross margin, scored
  • 1 clickFrom insight to fix

Why it matters

Revenue hides a profit problem

A product can top your sales chart and still drain your bank account. Thin margins, creeping shipping costs and aggressive discounts mean your best 'sellers' are often your worst earners, and a revenue-only dashboard will never tell you.

WISEPIM joins your cost price to live sales and shipping data, so you see real gross margin for every product and category, not a vanity revenue number. The result is a profit-and-loss view of your catalogue that anyone on the team can read in seconds.

Because margin lives next to your AI content quality score, you instantly see whether a low-margin product is also under-described, the fastest, cheapest lever to lift conversion and protect profit without dropping price.

How it works

How to find your real margins

From raw cost data to a ranked profit plan in four steps.

  1. Add your cost prices

    Import cost per product via CSV, your platform sync, or supplier feeds. WISEPIM keeps cost current as your catalogue changes.

  2. Connect sales & shipping

    Link Shopify, WooCommerce, Magento, Lightspeed and more. Orders, refunds and shipping flow in automatically.

  3. Read the margin matrix

    Sort every product and category by gross margin, contribution and revenue at risk. Money-losing bestsellers rise to the top.

  4. Fix the profit leaks

    Reprice, rebundle or enrich weak listings in one click, then watch margin recover in the next sync.

What you'll learn

Questions this report answers

Stop guessing which products actually make you money.

  • Which products have the highest and lowest gross margin?
  • Which bestsellers are actually losing me money after costs?
  • What is my true margin by category, brand or supplier?
  • How much profit is at risk from over-discounting right now?
  • Where would a small price change recover the most profit?
  • Which low-margin products are also poorly described and easy to lift?

The payoff

Turn margin insight into recovered profit

Profitability analytics pays for itself the first time you catch a loss-making hero product.

  • Every euro of margin

    Spot loss-making products before they scale and quietly bleed your bottom line.

  • Pricing & discounts

    Set prices and promotions on real contribution, not gut feel or top-line revenue.

  • Profit decisions

    Give merchandising and finance one shared, trustworthy view of catalogue profit.

FAQs

Questions about Profitability analysis

What teams usually want to know before switching this report on.

Still have questions?

Can't find the answer you're looking for? Please get in touch with our team.

Contact Support

WISEPIM combines your cost price with live selling price, order volume and refunds to compute gross margin and contribution per product and category. As costs or prices change, margins update on the next sync.

You can import cost prices by CSV, sync them from your platform, or pull them from supplier feeds. WISEPIM stores cost on the product so margin works even when your storefront doesn't expose it.

Yes. Roll margin up by category, brand, supplier or any attribute, then drill down to the individual SKUs driving the result.

Most platforms report revenue and units, not true margin, and none connect profit to product-content quality. WISEPIM shows where weak data, not just price, is costing you margin, and lets you fix it in the same place.

Immediately. From any profitability view you can select underperforming products and trigger a repricing, bundling or AI enrichment workflow without leaving WISEPIM.

Find your loss-making productsFrom your own costs.

Connect a store, add cost prices, and the profitability report ranks every product and category by real gross margin.

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Read the analytics docs

Step-by-step guides, best practices and worked examples for every WISEPIM report.

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