Feed Hub
Product feed software for every channel you sell on
Feed Hub turns your catalog into a live product feed per channel: Google Shopping, Meta, comparison sites, affiliate networks, AI shopping assistants and BMEcat for trading partners. Map the fields once, choose a refresh schedule, and every feed stays current.
- 20+ built-in channel specs
- XML, JSONL, JSON-LD and BMEcat
- Refresh on change or on a schedule
Key features
One feed per market
Each feed has its own product language and currency, so every country you sell in gets its own URL.
Mappings and rules per channel
Title templates, fallbacks and filters shape each feed without touching your product data.
Feeds for AI shopping assistants
ChatGPT Shopping, Microsoft Copilot and Perplexity each get the format they read, next to your Google and Meta feeds.
Why it matters
Stop rebuilding the same feed per channel
Every channel wants the same products in a slightly different shape. Feed Hub keeps one catalog and writes each shape for you.
One source, no copies
Fix a price or a title once in WISEPIM. Every feed that uses it picks up the change on its next refresh.
Fewer rejected products
Each feed is checked against the channel's required fields, so gaps show up in WISEPIM instead of in Merchant Center.
Feeds that never go stale
Regenerate on every product change, on a schedule or by hand. The URL stays the same, so no channel needs a new link.
Channels
One catalog, every channel format
Pick a channel and Feed Hub loads its specification: the required, recommended and optional fields, and the file format the channel reads.
Shopping engines
Google Shopping, Meta (Facebook and Instagram), Bing Shopping, Pinterest and TikTok Shopping Ads.
Comparison sites
Beslist.nl, Kieskeurig.nl, Vergelijk.nl, Idealo, Kelkoo, PriceRunner, Prisjakt and Trovaprezzi.
AI shopping assistants
ChatGPT Shopping, Microsoft Copilot and Perplexity, plus a schema.org Product feed in JSON-LD for your own storefront.
Affiliate networks
Awin, Daisycon and TradeTracker, from the same catalog as your ads.
Wholesale and trading partners
BMEcat 2005 with your ETIM classes and features, for wholesalers, buying groups and ERP imports.
How it works
From catalog to live feed in four steps
Set it up once per channel. After that, the feed maintains itself.
01
Pick a channel
Choose the channel, the product language and the currency. One feed per language keeps every market on its own URL.
A feed that starts with the channel's field list and sensible defaults.
02
Map your fields
Auto-map matches fields by name and AI auto-map proposes the rest. Combine fields into titles and add fallbacks for empty values.
Every required field filled, or clearly flagged.
03
Choose products and rules
Limit the feed to families or categories, then add rules: leave out products without images, prices or stock, or below a quality threshold.
A preview of how many products pass before you save.
04
Publish and schedule
Paste the live feed URL into the channel once. Regenerate on every change, hourly, daily, weekly, monthly or by hand.
A feed URL that stays current without another export.
Quality and control
See problems before the channel does
Feed Hub scores, validates and logs every feed, so you know what goes out and who fetches it.
Feed quality score
A 0 to 100 score per feed from required fields, completeness, images, GTINs, titles and descriptions, with suggestions.
You know which fix helps the most products.
Validation per product
Checks each product against the channel's field rules and lists the ones with errors or warnings.
Rejections caught in WISEPIM, not in the channel.
AI titles per feed
Rewrite titles and descriptions for one feed with AI. Your product data stays as it is.
Channel copy without a second catalog.
Generation history
Every run is a version with its product count, file size and duration. Compare two versions side by side.
You see what changed between runs.
Feed analytics
How often each platform fetches a feed, at which hours, and how its quality score moves over time.
Proof that the channel reads your feed.
Channel Readiness
Checks your catalog against each marketplace's required fields and opens a fix for the products that miss one.
Gaps closed at the source, before the feed.
XML import
Import supplier XML without manual mapping
Feed Hub also works in reverse. Upload a supplier's XML file or paste its URL, and WISEPIM reads the structure and proposes the mapping.
Structure detected for you
The root element, the repeating item and every field with a sample value. Google Shopping and BMEcat files are recognized.
AI proposes, you approve
AI matches supplier fields to yours with a confidence score. Accept them all at once or check them one by one.
Save it, then schedule it
Save the mapping as an import profile and run it again from the same URL on a schedule.
BMEcat and ETIM
BMEcat and ETIM, in both directions
Wholesalers and buying groups exchange catalogs as BMEcat with ETIM. Feed Hub writes them out to your partners, and the XML import reads them in from suppliers.
Feeds pinned to an ETIM release
Lock a feed to the ETIM release your partner imports. A newer release you install later does not change their file.
The header your partner expects
Supplier name and ID (GLN, D-U-N-S or your own code), territory, catalog ID, version and buyer, written into the BMEcat header.
Every run accounted for
Each run shows how many articles, features and values it wrote, and which products it skipped because their family has no ETIM class.
Supplier BMEcat in, features included
Importing a BMEcat file detects its ETIM release and classes and brings the feature values in as attributes, with no mapping.
Who it is for
Built for teams that sell in many places
Four situations Feed Hub was built for.
Webshops running Shopping ads
The situation
“Merchant Center keeps flagging products for missing GTINs and images, and we only notice when the ads stop.”
With Feed Hub
The quality score and validation list those products before the feed goes out, and a rule keeps products without images out until they are fixed.
Retailers on comparison sites
The situation
“Beslist, Kieskeurig and Idealo each want their own file, and we keep three spreadsheets in sync by hand.”
With Feed Hub
One catalog, three feeds. Each has its own mapping, language, currency and live URL, and all three refresh when a product changes.
Manufacturers and wholesalers
The situation
“Our buying group wants BMEcat with ETIM, and their import breaks whenever the ETIM release changes.”
With Feed Hub
A BMEcat feed pinned to the release they import, with your supplier ID and catalog version in the header.
Brands preparing for AI shopping
The situation
“How do we get our products into the shopping results of ChatGPT, Copilot and Perplexity?”
With Feed Hub
Feed Hub writes the feed each one reads: Agentic Commerce JSONL for ChatGPT, Universal Commerce Protocol JSONL for Copilot and Google Shopping XML for Perplexity. Signing up with each program stays with you.
FAQs
Feed Hub questions
What Feed Hub does with your catalog, and where it stops.
Still have questions?
Can't find the answer you're looking for? Please get in touch with our team.
Contact SupportPublish your first product feed
Start free, pick a channel, review the mapping and paste the live feed URL into Merchant Center or the comparison site you sell on.