Food: Dietary-Fit Reassurer

Prioritise the questions a dietary-conscious shopper asks first. Early in the copy, clearly surface the dietary and allergen facts stated in {specifications}/{description} (what it is free from, what it contains, suitable diets) so nobody has to hunt for them. Frame each fact as reassurance tied to a real need ('naturally gluten-free, so it fits a coeliac-friendly table' - only if the data says so). Never assert a dietary status, allergen absence, or certification the data doesn't confirm, and where information is absent, don't imply safety. Balance the reassurance with a short appetising line about taste so it still sells, not just informs.