
83% of Picqer stores struggle with product data consistency. Cut time-to-market and increase conversion rates by up to 22% with an AI-powered Picqer PIM connector.
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"Improved our conversion rate by using Picqer", John D.

Connect Picqer to WISEPIM to import your products and live stock, then enrich and manage them in one place.
Basic Picqer product description with minimal detail and poor SEO.
Rich, detailed description with SEO keywords, clear benefits, and compelling selling points.
Conversion Rate Increase
+30%
30% higher on average
Return Rate Reduction
-15%
15% fewer returns
Time Saved on Content
40+ hours
75% less time spent on content creation
“AI content enrichment has been a game-changer for our Picqer shop. We've seen a real lift in conversion rates and far fewer product returns.”
Sarah J. — Enterprise Customer
Our customers face these issues every day. Here's how WISEPIM solves them.
Are you keeping product descriptions in spreadsheets because Picqer's product fields aren't built for marketing copy?
WISEPIM imports the operational data from Picqer and layers a real PIM on top: descriptions, structured attributes, translations, image variants, and multi-channel distribution — without touching Picqer's logistics workflow.
Do you sell from more than one Picqer warehouse and struggle to reconcile what's actually available to a given channel?
WISEPIM imports stock per warehouse and lets you scope each integration to a specific warehouse ID — so Bol.com sees one pool and your D2C store sees another, all driven from Picqer.
Are you adding Pinterest, TikTok, Channable, or a new marketplace and discovering Picqer doesn't ship a native push?
WISEPIM ships 20+ native channel connectors and an XML/CSV feed hub. Picqer stays the source of truth for stock and operational data; WISEPIM distributes enriched content to every channel.
Centralized Product Data
Manage all your product information in one place and sync it automatically with Picqer
AI Content Enrichment
Generate high-converting product descriptions automatically
Smart Attribute Mapping
Drag and drop to map your product attributes
See how WISEPIM transforms your Picqer product management
Getting started is easy. Connect your store and start syncing product data in minutes.
Need help with setup? Reach out to our support team and we'll get you up and running.
Tools built specifically for Picqer merchants to make product data management easier.
WISEPIM pulls your products from Picqer. Data only moves one way, so WISEPIM never writes back to Picqer.
You get SKU, name, description, price, EAN, weight, length, width, height, HS code, country of origin, and the first product image.
Add an optional Warehouse ID to count stock from just that warehouse. Leave it empty and WISEPIM adds up free stock from all warehouses.
Import runs when you start it or on a schedule. It pages through your Picqer products and slows down if Picqer asks it to.
Picqer has a handful of edge cases that quietly break catalog syncs. Here's what we've run into in production — and how WISEPIM handles each one.
The Picqer link only brings in products and stock. It does not pull orders, sales, or fulfillment data.
How WISEPIM handles it
Keep using Picqer for orders, picking, and fulfillment. From Picqer, WISEPIM is only your product and stock source.
The import brings SKU, name, description, price, barcode, supplier part number, weight, size, HS code, country of origin, stock, and the first image. It does not pull categories, attributes, product variants, translations, or SEO fields from Picqer.
How WISEPIM handles it
Add categories, attributes, translations, and SEO inside WISEPIM. Product variants are not imported, so each Picqer product comes in as one product.
In Picqer, one product can hold several barcodes in the barcode field, split by commas. WISEPIM cannot store that whole list in the single EAN field.
How WISEPIM handles it
WISEPIM keeps only the first barcode as the EAN, so channels never get a comma-separated value. The extra barcodes are not imported, so if you sell on a different one, set it first in Picqer.
The country of origin field needs a 2-letter ISO code, like NL or DE. Picqer sometimes stores a full country name or a longer code.
How WISEPIM handles it
On import, WISEPIM makes country_of_origin uppercase and keeps only the first two letters. If Picqer already uses ISO-2 codes this is correct. If Picqer stores full names, the short code can be wrong, so set proper ISO-2 codes in Picqer.
Picqer free stock can drop below zero when orders come in faster than they are picked. A negative number on a storefront is confusing.
How WISEPIM handles it
WISEPIM changes any negative stock total to 0 on import, so channels see out of stock instead of a negative number.
| Feature | WISEPIM | Native Picqer | Other PIMs |
|---|---|---|---|
Product Data Management | Advanced AI-powered system | Basic fields only | Manual management |
Multilingual Support | Automated translation and SEO | Manual translation | Basic translation |
Attribute Management | Dynamic and AI-suggested | Fixed attributes | Manual mapping |
Content Enrichment | AI-powered and automated | Manual entry | Template-based |
If you're new to the platform — or evaluating it — here are the terms that matter for product data, and what they translate to in WISEPIM.
Picqer's primary product identifier — equivalent to SKU in most other systems.
WISEPIM uses productcode as the SKU and as the unique key for upserts.
Available-to-sell stock per warehouse after reserved/allocated quantities are subtracted.
WISEPIM sums freestock across warehouses (or scopes to one) and uses the total as stock_quantity.
Boolean flag on Picqer products that disables stock tracking — used for digital goods, services, or made-to-order items.
When set, WISEPIM marks the product as 'in stock' regardless of warehouse counts and disables manage_stock.
Numeric identifier of a Picqer warehouse. Visible in Picqer under Settings → Warehouses.
Optional integration setting — provide it to scope stock imports to one warehouse; leave empty to sum all.
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Answers to common questions about connecting WISEPIM to your Picqer store.
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