E-commerce Dictionary

Product optimization involves continuously refining product data, content, and attributes to improve performance across sales channels. This process enhances visibility, customer experience, and conversion rates.

A product recommendation engine uses algorithms to suggest relevant products to customers based on their browsing history, purchase behavior, and product attributes. It enhances personalization and sales.

Product Relationship Management (PRM) defines and manages connections between products, like accessories, bundles, or alternatives, enhancing merchandising and sales.

The connections and associations between products, such as upsells, cross-sells, and substitutes.

Product retirement is the strategic process of discontinuing a product from sale and support. It involves managing inventory, customer communication, and data archival.

Visual or textual cues indicating limited availability of a product to encourage faster purchasing decisions and increase conversion rates.

Specific attributes or filters derived from product data that allow customers to refine their search results on an e-commerce website, enhancing product discovery.

Product storytelling involves crafting a narrative around a product to connect with customers emotionally, highlighting its purpose, origin, and unique benefits.

A product storytelling strategy is the overarching plan for creating and deploying engaging narratives around products to connect with customers emotionally.

Product sustainability data encompasses environmental, social, and governance (ESG) information about a product, crucial for conscious consumer choices and compliance.

A quantitative method to measure and display the environmental and social impact of a product throughout its entire lifecycle using standardized metrics.

Product taxonomy is the hierarchical classification system used to organize products, enabling efficient navigation and data management.