E-commerce Dictionary

Dynamic product content refers to product information that automatically changes or adapts based on specific rules, user behavior, or contextual factors.

Documented rules and standards for creating, formatting, and optimizing product content for various e-commerce channels.

Interactive Product Content engages customers by allowing them to manipulate, configure, or explore products dynamically. This includes 3D models, AR experiences, and product configurators, enhancing the online shopping experience.

Localization adapts product content, marketing materials, and e-commerce experiences to specific local languages, cultures, and market regulations.

Product content refers to all textual, visual, and multimedia information describing a product, used to inform and persuade customers across sales channels.

Product content analytics involves measuring the performance and impact of product-related content on customer engagement, conversion rates, and sales across various e-commerce channels.

A product content audit is a systematic review of all product information to assess its accuracy, completeness, quality, and effectiveness across channels.

Product content authoring is the process of creating, writing, and structuring all textual and rich media elements for product descriptions and marketing.

Product content automation uses AI and rules to automatically generate, localize, and adapt product descriptions, titles, and marketing copy for various channels.

Product content creation is the process of developing all textual, visual, and multimedia assets that describe and market a product.

Product Content Distribution refers to the systematic process of making product information and digital assets available across all relevant online and offline channels. It ensures brand consistency and efficiency in content delivery.

Product content governance defines policies, processes, and roles to ensure product content quality, consistency, and compliance across all channels.