E-commerce Dictionary

A+ Content refers to premium product descriptions and rich media used on marketplaces to showcase product features, benefits, and brand story. It helps improve conversion rates and customer engagement.

AI-powered product content creation uses artificial intelligence to automatically generate or enhance product descriptions, marketing copy, and attributes.

Channel-specific content refers to product information and digital assets tailored to meet the unique requirements and audience expectations of individual sales or marketing channels.

A role responsible for creating, enriching, and reviewing product content within a PIM system to ensure accuracy and brand consistency.

Content gaps analysis is the process of identifying missing or insufficient product content needed to meet customer needs, SEO requirements, or channel-specific guidelines.

Content governance defines the policies, processes, and responsibilities for creating, managing, and publishing content to ensure quality and compliance.

A content model is a structured framework that defines the types of content, their attributes, and relationships, ensuring consistency and reusability across platforms.

Contextual product information refers to product data and content dynamically adapted and delivered based on specific user, channel, or situational factors.

Cross-channel content consistency refers to maintaining uniform and accurate product information and messaging across all digital and physical sales channels.

Customer reviews and ratings are user-generated feedback on products, providing social proof and influencing purchasing decisions in e-commerce.

All product-related content optimized for discovery, engagement, and conversion on online retail platforms and marketplaces.

Digital shelf content requirements are the specific guidelines and standards for product content needed to optimize visibility and sales on e-commerce platforms and marketplaces.