E-commerce Dictionary

A cross-functional group of individuals responsible for the creation, enrichment, and distribution of product information across all channels.

A product sheet is a concise document providing essential details, specifications, features, and benefits of a product. It serves as a quick reference for customers and sales teams.

Productivity tools are software applications designed to streamline tasks, automate processes, and enhance overall operational efficiency for businesses, particularly in e-commerce.

Promotions are marketing activities designed to stimulate customer interest, increase sales, or drive specific behaviors, often involving discounts or special offers for a limited period.

A B2B e-commerce integration allowing buyers to access a supplier's catalog and shop directly from within their own procurement system.

RPA for data entry uses software bots to automate the manual input and transfer of product information between systems without human intervention.

The ability to track and view accurate stock levels across all sales channels and warehouses the moment a transaction or movement occurs.

Real-time Product Data refers to product information that is updated and accessible immediately as changes occur, ensuring customers and systems always have the most current details. This is crucial for dynamic e-commerce operations.

The process of connecting product data to a retailer's advertising platform to run targeted ads at the point of purchase.

The process of improving the performance and efficiency of advertisements placed within retail environments like Amazon, Bol.com, and Zalando to maximize return on ad spend.

Rich product content includes multimedia elements like videos, 3D models, and interactive guides that go beyond basic text and images to provide a comprehensive product experience.

Rich Snippets are structured data markups that enhance product listings in search results with extra visual information like ratings and prices.