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Your comprehensive guide to understanding e-commerce and product information management terminology.
Product Marketing Data comprises all information specifically tailored to promote and sell a product, highlighting its benefits and features to target audiences. It is distinct from technical specifications and is optimized for engagement.
Product optimization involves continuously refining product data, content, and attributes to improve performance across sales channels. This process enhances visibility, customer experience, and conversion rates.
Product Relationship Management (PRM) defines and manages connections between products, like accessories, bundles, or alternatives, enhancing merchandising and sales.
Product retirement is the strategic process of discontinuing a product from sale and support. It involves managing inventory, customer communication, and data archival.
A product variant represents a specific iteration of a base product, differing by attributes like size, color, or material, each with its own SKU.
Product configuration allows customers to customize a product by selecting specific options, features, or components before purchase, creating a unique item that meets their exact needs.
A product hierarchy is a structured classification system that organizes products into logical levels, from broad categories to specific items, to facilitate navigation and data management.
A SKU is a unique alphanumeric code used by retailers to identify and track products and their variants within their inventory systems.
Substitute products are items that can be used in place of another product, offering similar functionality or satisfying the same customer need. They are crucial for retaining sales when primary products are unavailable.
Technical specifications are precise, objective details about a product's features, dimensions, materials, performance, and compliance standards.
Variant management is the process of efficiently organizing and maintaining product variations (e.g., different sizes, colors, materials) and their unique attributes and digital assets.
A visual product configurator is an interactive tool that allows customers to customize a product (e.g., color, features) and see the changes in real-time. It enhances engagement for complex products.