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Your comprehensive guide to understanding e-commerce and product information management terminology.
A logical collection of related product attributes that simplifies data entry, management, and display within a PIM system.
Attributization is the process of defining, assigning, and managing attributes to products to describe their characteristics, features, and specifications consistently.
Category management is the strategic process of grouping products into logical categories to optimize their performance, customer experience, and profitability across sales channels. It involves defining product assortments and marketing strategies.
Information related to a product's ethical sourcing, production, labor practices, and social/environmental impact, crucial for conscious consumers and compliance.
Marketing attributes are product characteristics designed to highlight benefits, drive engagement, and differentiate products for promotional purposes.
A product assortment refers to the complete collection of products a business offers for sale, categorized by product lines, types, and varieties.
Product bundling is selling multiple products as a single package for one price, while kitting combines individual components into a new, sellable SKU. Both are strategies to increase average order value.
Product categorization is the process of organizing products into logical groups and sub-groups based on their characteristics, purpose, or target audience.
A product fact sheet is a concise document summarizing key features, specifications, and benefits of a product, often used for internal sales, marketing, or B2B communication.
The Product Information Lifecycle (PIL) describes the entire journey of product data from creation and enrichment to publication, maintenance, and eventual archiving or retirement.
The logical organization and relationships of all product data elements within a PIM system, defining how information is stored and connected.
Product launch management is the comprehensive process of planning, coordinating, and executing all activities required to introduce a new product to the market.