Google Search Console
See what shoppers search for on GoogleThen fix the pages they skip.
Connect Google Search Console and WISEPIM shows the queries your store appears for, with clicks, impressions, CTR and average position. It does not track searches inside your own store yet.
- Per queryClicks, impressions, CTR and position
- 4Ready-made query segments
Why it matters
Google queries show real demand
The queries that bring shoppers to your store from Google tell you how people describe what they want. Search Console records them, but reading them page by page is slow.
WISEPIM reads your Search Console queries for the period you pick and ranks them by impressions. Missed demand lists the queries where your page shows up but gets far fewer clicks than its position should earn, which usually points to a weak title or meta description.
Four segments sort the queries for you: title and meta opportunities, striking distance, ranking without clicks and top earners. WISEPIM does not collect the searches shoppers run in your own store's search bar, so zero-result searches are not part of this report.
How it works
How to read your Google search demand
From a Search Console connection to a list of pages to fix in four steps.
Connect Search Console
Link your Google Search Console property to the project. WISEPIM reads its query data for the date range you pick.
Check the top queries
Read the queries that show your store most often, with clicks, CTR and average position for each.
Open missed demand
Find the queries where people see your page but click far less than expected at that position.
Fix titles and descriptions
Rewrite the titles and meta descriptions of those pages, export the segment as CSV if a teammate does the work, and check the numbers again next period.
What you'll learn
Questions this report answers
Let the words shoppers type into Google guide your next content fix.
- Which Google queries show my store most often?
- Where do people see my pages but rarely click?
- Which queries rank just off the first page?
- Which queries show my pages but bring no clicks at all?
- Which queries bring me the most clicks?
- What is my average Google position for the period I pick?
The payoff
Turn Google demand into content fixes
Every query with impressions and few clicks is a page worth another look.
Missed clicks
Spot the queries where your position should earn more clicks than it gets.
Titles and descriptions
Rewrite the snippets shoppers skip, starting with the queries that have the most impressions.
Segment exports
Export a query segment as CSV for your content or SEO team.
FAQs
Questions about Search demand
What teams usually want to know before switching this report on.
Still have questions?
Can't find the answer you're looking for? Please get in touch with our team.
Contact SupportRead your Google search demandMissed clicks first.
Connect Search Console and the report ranks your real Google queries by impressions, clicks and position.
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