Internal search analytics
Read what shoppers search forEvery zero-result query is a gap.
Your shoppers tell you exactly what they want every time they use your search bar. WISEPIM captures those signals, queries, zero results, click-through and conversion, and turns them into a prioritised list of catalog improvements.
- Per queryCTR & conversion scored
- LiveZero-result tracking
Why it matters
Your search bar is honest feedback
When a shopper types a query into your search bar, they are telling you in plain language exactly what they want to buy. A zero-result page is not just a dead end, it is a direct signal that either a product does not exist in your catalog or that it exists but is described so poorly that search cannot find it.
WISEPIM collects your on-site search events and surfaces the patterns that matter: which queries drive sales, which return no results and which see high click-through but low conversion, meaning shoppers find the product but something in the listing stops them from buying.
Because site search analytics sits next to your product content scores, every zero-result query or low-conversion term links directly to the catalog gap or the weak listing that is causing it, so you can act on the insight in the same session.
How it works
How to read your search log
From raw search events to a catalog fix list in four steps.
Connect your search data
Link your GA4 property or on-site search integration. WISEPIM imports search queries, click-through events and conversions automatically.
Identify zero-result queries
Filter the query list to show only searches that returned no results. Each one is a gap in your catalog or your synonym dictionary.
Check CTR and search-to-conversion rate
Find queries with high volume but low conversion, these are products shoppers find but do not buy, signalling a content or pricing issue.
Fix the catalog and measure impact
Add missing products, enrich descriptions to match search intent, update synonyms and track whether conversion improves on the next comparison period.
What you'll learn
Questions this report answers
Let your shoppers' own words guide your next catalog improvement.
- What are shoppers searching for most on my site right now?
- Which search queries return zero results and what catalog gaps do they reveal?
- Which queries have strong click-through but poor conversion?
- What is my overall search-to-conversion rate and how is it trending?
- Which search terms should I add as product synonyms or new tags?
- How does my internal search experience compare across different periods?
The payoff
Turn search intent into catalog fixes
Every zero-result query is a revenue opportunity waiting to be captured.
Lost search intent
Convert zero-result searches into catalog additions and synonym rules that rescue the sale.
Search conversion
Fix the listings that searchers find but do not buy by enriching content to match their intent.
Catalog roadmap
Use real search demand to prioritise which products to add, improve or rename next.
FAQs
Questions about Site search
What teams usually want to know before switching this report on.
Still have questions?
Can't find the answer you're looking for? Please get in touch with our team.
Contact SupportRead your own search logZero results first.
Connect a store and the site search report ranks your real queries by volume, click-through and conversion.
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