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Catalog health tracking

Score your catalog out of 100Field-level detail shows what to fix.

WISEPIM scores your entire catalog from 0 to 100 across four domains, shows how quality is trending over time, and pinpoints exactly which fields are dragging your grade down.

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  • A–FLetter grade, per domain
  • LiveTrend tracking

Why it matters

A score only matters as a trend

A single snapshot of your catalog quality tells you where you are today, but not whether things are getting better or worse, or which recent changes made a difference. Without a trend, every quality effort feels like guesswork.

WISEPIM measures your product data quality score continuously and charts how it moves over time. You see whether this month's enrichment sprint actually moved the needle, which domain improved and which new gap appeared, with the same A-F grading every time so the comparison is always fair.

The field-level health panel goes deeper than domain scores: every product attribute is ranked by how complete and accurate it is across your catalog. You see exactly which specific fields are dragging your grade down and how fixing them maps to conversion impact, giving you a precise, prioritized to-do list, not just a number to worry about.

How it works

How the score is built

From overall grade to field-level fix list in four steps.

  1. Check your overall score and grade

    The top-level quality score (0-100) and A-F letter grade give you an instant read on catalog health, and flag if something has slipped since last week.

  2. Review domain performance

    Four domain tiles, completeness, channel readiness, SEO and conversion, each show their own score and trend so you see where the quality is strongest and where it's falling behind.

  3. Read the trend chart

    The historical chart shows quality score over time per domain. Spot the impact of enrichment campaigns, new product imports or catalog changes before they reach your sales figures.

  4. Drill into field-level health

    The field health panel lists every attribute ranked by completeness rate. Click a weak field to see which products are missing it, then hand off to enrichment or editing without leaving the report.

What you'll learn

Questions this report answers

Know exactly where your catalog is strong, where it's weak, and whether it's improving.

  • What is my overall product data quality score right now?
  • Is my catalog quality improving or declining over time?
  • Which domain, completeness, channel readiness, SEO or conversion, needs the most attention?
  • Which specific product fields have the lowest fill rate across my catalog?
  • Which products have the most critical data quality issues?
  • Did my last enrichment campaign actually improve my quality score?
Field-level health: every attribute ranked by fill rate. The fields at the bottom are the ones dragging the grade down across the whole catalog.

The payoff

Keep the grade moving up

A measured, tracked quality score turns catalog health from a vague concern into a managed metric.

  • Clear, comparable grade

    A letter grade anyone on the team can read and track, no data expertise needed to understand catalog health.

  • Weaknesses early

    Field-level health surfaces the exact attributes pulling your score down so you fix the right things first.

  • Returns from poor data

    Products with complete, accurate data convert better and generate fewer returns, the trend chart shows this payoff over time.

FAQs

Questions about Data quality score

What teams usually want to know before switching this report on.

Still have questions?

Can't find the answer you're looking for? Please get in touch with our team.

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The overall score (0-100) is a weighted average across four domains: completeness (required and recommended fields), channel readiness (feed suitability per connected platform), SEO (title, description and keyword factors) and conversion (image quality, copy length, key attributes). Each domain uses its own sub-criteria tuned to what buyers and search engines expect.

A = excellent (90-100), B = good (75-89), C = acceptable (60-74), D = needs attention (45-59), F = poor (below 45). The grade is the same scale for overall and per-domain so you can compare directly.

The historical trend chart shows quality score from the point your project was created in WISEPIM. The longer you use WISEPIM, the more context the chart gives you for spotting seasonal patterns and measuring the ROI of improvement initiatives.

No. Data Quality Analytics measures, tracks and monitors catalog health over time, it tells you where you are and how you're improving. Quality Guard is a separate enforcement product that applies rules, flags violations and can quarantine non-compliant products. The two complement each other but serve different purposes.

Yes. You can segment the quality score and trend by category, brand, supplier, or any attribute, useful for comparing the health of different parts of your catalog and targeting enrichment efforts where the gap is largest.

Grade your own catalogThen watch it move.

The data quality report scores completeness, channel readiness, SEO and conversion potential, and tracks the trend over time.

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Step-by-step guides, best practices and worked examples for every WISEPIM report.

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