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Revenue intelligence

Find the hours your store sellsPlan campaigns and stock around it.

WISEPIM maps every order to the hour and day it happened, giving you an hourly heatmap, day-of-week and monthly seasonal trends, and the peak insights you need to time campaigns and stock correctly.

  • HourlyDemand heatmap
  • SeasonalMonthly trend view

Why it matters

When customers buy matters too

Your revenue report tells you how much sold. Your time patterns report tells you when, and that changes everything about how you plan. Running a flash sale on a Tuesday afternoon when your customers mostly shop on Friday evenings means a fraction of the impact for the same effort.

WISEPIM analyses every order by hour of day, day of week and month, then renders an interactive heatmap so you can see at a glance when your catalogue is busiest. Busiest and slowest periods surface automatically as peak insights, so you don't have to dig through data to find the pattern.

Seasonal demand analysis goes further: month-on-month trends reveal whether your peaks are predictable (holiday surges, back-to-school, summer lull) or erratic. That intelligence lets you time stock arrivals, ad budgets and promotional pushes to land exactly when demand is highest, and avoid promoting into a seasonal trough.

How it works

How to find your peaks

From order history to a timing-optimised plan in four steps.

  1. Connect your order data

    Link Shopify, WooCommerce, Magento, Lightspeed or any supported channel. WISEPIM imports order timestamps and builds your time-pattern baseline automatically.

  2. Read the hourly heatmap

    The heatmap shows every day and hour combination coloured by order volume. Your hottest and coldest windows stand out immediately, no pivot tables required.

  3. Explore day and hour breakdowns

    Drill into the day-of-week bar chart and hourly breakdown to confirm your peak windows and identify the slowest periods worth activating with promotions.

  4. Plan around seasonal trends

    Use the monthly seasonal view to spot demand surges, pre-holiday run-ups and seasonal slumps, then schedule restocks, campaigns and ad spend to match the curve.

What you'll learn

Questions this report answers

Stop scheduling campaigns and restocks by guesswork, let order data guide the timing.

  • What hours of the day and days of the week drive the most orders?
  • When are my slowest periods, and are they worth activating with promotions?
  • Do my sales peak at consistent times each week, or are patterns erratic?
  • Which months see the biggest seasonal demand surges in my catalogue?
  • Am I running ad spend and campaigns during my actual peak buying windows?
  • How should I adjust inventory arrival timing to match seasonal demand peaks?

The payoff

Time your actions to peak demand

Knowing when your customers buy turns good products into great revenue.

  • Peak buying windows

    Align campaigns, ad spend and flash sales with the exact hours and days your customers are buying.

  • Inventory planning

    Schedule stock arrivals to arrive before your seasonal peaks, not after demand has already passed.

  • Wasted ad spend

    Stop spending budget during slow periods and shift it to the hours that reliably convert.

FAQs

Questions about Time patterns

What teams usually want to know before switching this report on.

Still have questions?

Can't find the answer you're looking for? Please get in touch with our team.

Contact Support

WISEPIM analyses all historical order data available from your connected channels. For most seasonal demand analysis, at least 12 months of data gives the most reliable picture of annual patterns, including holiday peaks and off-season slumps.

The heatmap uses the order creation timestamp as recorded by your ecommerce platform, which reflects when the customer placed the order. This is the most reliable signal of when customers are actually ready to buy.

Yes. Filter the heatmap and breakdowns by product category, brand, sales channel or any attribute to see whether different parts of your catalogue have different peak times, which often informs category-specific campaign scheduling.

Yes. The seasonal trend view highlights known retail events, Black Friday, Christmas, Valentine's Day, summer sales, alongside your actual order data, so you can see how your catalogue responds to each event and plan inventory accordingly.

Yes. Export the hourly heatmap data, day-of-week breakdown and monthly seasonal trend as CSV to use in your campaign planning, ad scheduling or buying spreadsheets.

Find when your store sellsFrom your orders.

The time patterns report maps every order to its hour and day, then shows the weekly heatmap and the seasonal trend.