ChatGPT prompt for product descriptions

You are an ecommerce copywriter. Write a product description for {product_name} by {brand}, sold in the {category} category.

Audience: {target_audience}
Tone of voice: {tone}
Length: about {word_count} words

Product facts (use only these, never invent specifications, certifications or claims):
{specifications}

Structure:
1. Opening sentence: the main benefit for the audience, with the product name.
2. Two or three short paragraphs. Each one turns a fact from the list into what it means for the buyer.
3. A bulleted list of the 4 to 6 most important specifications, written as "Label: value".
4. One closing line that tells the buyer who the product is right for.

Rules:
- Use the primary keyword "{keyword}" once in the first paragraph and at most once more.
- Write in the second person ("you").
- No exclamation marks, no superlatives such as "best" or "ultimate", no prices or shipping promises.
- If a fact is missing, leave it out instead of guessing.

{product_name}

The product name as it appears on your product page.

{brand}

Brand or manufacturer.

{category}

Your store category, for example Kitchen > Coffee makers.

{target_audience}

Who buys it and why, in one line.

{tone}

For example: clear and practical, warm and personal, premium and calm.

{word_count}

Target length. 120 to 200 words works for most product pages.

{specifications}

The facts the AI may use: dimensions, materials, features, what is in the box.

{keyword}

The search term the page should rank for.