Google Shopping Feed Checker
Paste a product's details and check them against Google Merchant Center's requirements, catch the errors that get products disapproved, and the warnings that quietly hurt performance.
Product attributes
Results
Feed-ready score
Based on Google Merchant Center's required and recommended attributes.
Title
Past ~70 visible characters, the end may be truncated in results.
Description
Present and detailed enough.
Price
Valid price. Make sure it matches your landing page.
GTIN
Valid check digit.
Image link
Valid https image URL.
Availability
Set. Keep it in sync with real stock.
Brand
Brand provided.
Condition
Set.
Why Google Shopping feeds get disapproved
Google Merchant Center holds product feeds to a strict standard, and a single missing or malformed attribute can disapprove an item, pulling it from Shopping ads and free listings entirely. The usual culprits are predictable: missing GTINs, titles that exceed limits, images that aren't served over https, and prices that don't match the landing page.
Some issues are hard errors that block the product outright. Others are softer warnings, a title that gets truncated, a thin description, a missing brand, that don't stop the listing but quietly suppress how often it shows and how well it converts. Both are worth catching before you upload.
Titles deserve special attention. Google allows up to 150 characters but only shows around the first 70, and it weighs the opening words most heavily for matching. Leading with brand, product type and key attributes like size and colour does more for visibility than any keyword stuffing at the end.
Checking one product by hand is easy; keeping thousands compliant as prices, stock and content change is not. WISEPIM validates and enriches your catalog continuously and formats a clean feed for Google, Amazon, Bol and every other channel, so disapprovals stop being a recurring fire drill.
You checked one product.
WISEPIM validates every product against each channel's rules before it's published, and fixes the gaps (missing GTINs, thin titles, bad images) across your whole catalog. Stop firefighting disapprovals.
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Frequently asked questions
What does the Google Shopping feed checker test?
It checks a product against Google Merchant Center's core requirements: a present, non-truncated title; a real description; a valid price; an https image link; availability; and recommended identifiers like GTIN and brand. Errors will get a product disapproved; warnings hurt performance.
Why is my product disapproved in Merchant Center?
The most common causes are a missing or invalid GTIN, an image that isn't reachable over https, a price that doesn't match your landing page, or a missing required attribute. This tool flags those issues before you upload so you can fix them up front.
How long should a Google Shopping title be?
The hard limit is 150 characters, but Google only shows roughly the first 70, and front-loads matter. Put brand, product type and key attributes (size, colour) first. This checker warns when a title runs past the visible range.
Do I need a GTIN for every product?
For products that have a manufacturer-assigned GTIN, yes, Google strongly favours them and may limit reach without one. Custom or handmade products can be exempt. WISEPIM validates and enriches GTINs across your whole catalog and formats a compliant feed for every channel.
What image requirements does Google Shopping have?
Use a real product image hosted over https, at least 100x100 pixels (250x250 for apparel) and ideally 800 pixels or larger on the longest side. The image must show the actual product on a plain background, with no watermarks, logos, promotional text or borders. Placeholder, generic or text-only images get disapproved, so this checker flags an image that is missing or served over plain http.
How often does Google re-check my feed?
Merchant Center re-crawls and re-reviews your feed on a schedule, so a fixed product is not approved instantly and a problem you introduce may take a day or two to surface. Validating each product before you upload, instead of waiting for the next review cycle, is the fastest way to keep your listings live. WISEPIM keeps the feed correct at the source so every refresh stays approved.