E-commerce Dictionary

Direct-to-Consumer (DTC) E-commerce is a business model where brands sell their products directly to end customers online, bypassing traditional retailers and wholesalers. It offers greater control over branding, customer data, and profit margins.

The automated distribution of product information from a brand central system directly to multiple digital sales channels, marketplaces, and social commerce platforms.

Discounts are temporary price reductions offered to customers to incentivize purchases, clear inventory, or reward loyalty. They are a core e-commerce strategy for driving sales and managing product lifecycles.

Guidelines for formatting and exchanging product information between suppliers and retailers to ensure data consistency, inventory accuracy, and automated order processing.

A display advertising technology that uses real-time data to automatically generate and serve personalized ad variations to individual users.

Dynamic pricing is an e-commerce strategy where product prices are adjusted in real-time based on market demand, competitor pricing, and other factors, often using PIM data.

Dynamic product content refers to product information that automatically changes or adapts based on specific rules, user behavior, or contextual factors.

E-commerce analytics is the process of collecting, analyzing, and reporting data related to online store performance. PIM data feeds into analytics for optimization.

An e-commerce channel is a platform or medium through which products are sold online, such as marketplaces, webshops, or social commerce.

A plan for creating, managing, and distributing all content needed to support online sales and customer engagement.

E-commerce merchandising is the strategic presentation of products on an online store to maximize sales, customer engagement, and conversion rates.

E-commerce merchandising automation uses technology to automatically arrange, display, and promote products on digital storefronts, optimizing for sales.