E-commerce Dictionary

The creation, organization, and governance of product attributes that define product characteristics and determine how products are described, found, and filtered.

Attribute scoping defines the context, such as a specific channel or locale, where a product attribute value is valid and applicable.

An attribute set is a predefined group of product attributes that define a specific type of product or category, ensuring consistent data entry.

Attribute value normalization is the process of standardizing the values within product attributes to ensure consistency, eliminate variations, and improve data quality.

Attribute mapping is the process of aligning product attributes from a source system with the required attributes of a target channel or system, ensuring data consistency and compatibility.

Attributization is the process of defining, assigning, and managing attributes to products to describe their characteristics, features, and specifications consistently.

Technology that overlays 3D digital product models onto a user's real-world environment through a camera-enabled device to enhance the shopping experience.

A database storing previously translated product content to automatically reuse segments in new translations, ensuring consistency and lower costs.

Average Order Value (AOV) is an e-commerce metric representing the average amount spent per customer order. PIM-managed product data supports strategies like cross-selling and upselling to increase AOV.

B2B marketing refers to the strategies and tactics used to promote products or services to other businesses, rather than directly to individual consumers. It focuses on rational decision-making and long-term relationships.

BOPIS data includes the specific product, inventory, and location information required to facilitate seamless online ordering with physical in-store fulfillment.

Understand the distinction between a base product (parent) and an SKU (variant) to optimize your e-commerce data structure and inventory management.