Organize Products Into Families
With Shared Attributes & Variants
Group related products under a single parent and manage shared attributes in one place. When you update the parent, every variant inherits the change instantly. No more updating the same information across dozens of product records.
Parent-Child Hierarchy
Create parent products that hold shared information and child variants that inherit it. Change the parent description once, and every size, color, and style updates automatically.
Smart Attribute Inheritance
Define which attributes are shared across the family and which are variant-specific. Sizes, colors, and materials vary; brand descriptions, care instructions, and specs stay consistent.
Variant Matrix Management
Generate all possible variant combinations from your defined options. Need 5 colors in 8 sizes? That is 40 variants created and linked in seconds, not hours.
Your Product Family Overview
See every product family, its parent attributes, and all connected variants in a single, organized view. Expand families to drill into individual variants or collapse them for a high-level overview.
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Why Product Families Transform Your Workflow
Without product families, managing variants means maintaining the same data across dozens or hundreds of separate records. Here is what changes when you centralize.
Custom Instructions
Set specific guidelines for tone, style, and formatting
Prompt Library
Save and reuse your brand-specific prompts
Industry-Specific Language
Maintain technical accuracy and professional terminology
Custom Instructions Example
Product Families in Action
See how e-commerce teams use product families to manage complex catalogs with ease.
Fashion & Apparel
A single jacket has 6 colors and 5 sizes. That is 30 variants, all sharing the same description, fabric composition, and care instructions. Update the parent fabric spec, and every variant is instantly accurate.
Electronics & Configurations
A laptop comes in 3 storage sizes, 2 RAM options, and 2 colors. Generate all 12 configurations automatically. Shared specs like processor and display inherit from the parent.
Food & Beverages
A coffee brand sells the same blend in 250g, 500g, and 1kg bags, in whole bean and ground. Create the family, define the variants, and manage nutritional info and origin story in one place.
FAQsFrequently asked questions
Explore the Full Product Families Guide
Learn how to create families, configure attribute inheritance, set defaults, and manage product assignments.
Build a Structured Catalog
Discover more ways to optimize your product management
Managing Attributes
Create the attributes that define your product families and variants.
Managing Categories
Organize your product families within a hierarchical category structure.
Bulk Operations
Apply changes across entire product families with powerful bulk editing tools.
Explore More Workflow Features
Discover other features that help you organize and manage your product catalog at scale.
Smart Workflow
Streamline your product management with intelligent automation and bulk operations.
Time Savings
Get back 40+ hours per week by automating repetitive product management tasks.
Import Products
Import thousands of products from any platform in minutes with smart mapping.
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