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Checklist and RFP template

PIM requirements checklist and RFP template

Choosing a PIM system goes faster and ends better when you write down your requirements first. This guide gives you a product information management requirements checklist with 34 items, sorted by priority, plus a PIM RFP template, a demo script to run on your own data and a scoring model to compare vendors fairly.

Diego Nijboer · WISEPIMLast updated:

Short answer

PIM requirements fall into four groups: business and scope (catalog size, product types, markets, data ownership), functional needs (data model, variants, quality rules, workflow, assets, enrichment, translation), integration and technical needs (connectors, ERP path, import, export, API, security) and vendor terms (pricing, implementation, exit, trial). Mark each as must have, should have or nice to have, and score every vendor on the same list.

Why write PIM requirements first

Without written requirements, a PIM selection turns into a comparison of demos, and every vendor demos its strongest feature. You end up choosing on presentation instead of fit. A requirements list forces each vendor to answer the same questions, and it gives your own team one agreed definition of what the system must do.

Requirements also protect the rollout. When the contract names the connectors, import formats and quality rules you need, there is no debate later about what was in scope. If you are still deciding whether you need a PIM at all, read what PIM is first, and use our PIM best practices to shape how you will run it.

Collect these facts before writing

Good requirements start from facts about your catalog, not from feature lists. Spend a week collecting the numbers below with the people who touch product data today: e-commerce, purchasing, marketing, IT and whoever answers supplier emails.

  • Number of SKUs today and in three years, and how many new products arrive per month
  • Product types and how many attributes each needs; how variants are structured
  • Every source of product data: ERP, supplier files and feeds, spreadsheets, an old PIM
  • Every channel you publish to: webshops, marketplaces, comparison sites, print, B2B portals
  • Languages and markets, now and planned
  • Who edits, who approves and how many people that is
  • The three problems that cost you most today, such as feed rejections or slow launches

The PIM requirements checklist

Below are 34 requirements in four groups. The priority is a starting point: move items up or down to match your business, then delete what does not apply. Copy the table into your RFP as is, or get the printable version by email.

Business and scope6 requirements

RequirementAreaPriority
Handles today's SKU count and the expected count in three years, with the price of that growth known up frontScaleMust have
Supports every product type we sell, including variants, bundles and spare parts where relevantProduct typesMust have
Supports the languages and markets we sell in now and the ones we plan to addMarketsMust have
Written split of which fields the PIM owns and which stay in the ERP or webshopSource of truthMust have
Enough user seats for everyone who edits or approves product data, without per-seat surprisesTeamShould have
A pilot scope (one category, one channel) and a target go-live date agreed with the vendorPlanningShould have

Functional requirements12 requirements

RequirementAreaPriority
Product families or attribute sets with required fields and defaults per product typeData modelMust have
Attribute types for text, number with unit, single and multi-select lists, yes/no and datesData modelMust have
Parent and variant products, with shared content on the parent and differences on the variantVariantsMust have
Own category tree plus mapping to channel taxonomies such as Google product categoriesTaxonomyMust have
Validation and completeness rules per channel that can stop a product from being exportedData qualityMust have
Bulk edits on filtered selections, with a preview before the change runsBulk editingMust have
A change history per product that shows who changed which field and whenGovernanceMust have
Stages with entry criteria, assigned tasks and a review step before publishingWorkflowShould have
Images, videos and documents linked to products, with channel-specific image sizesDigital assetsShould have
AI-assisted descriptions and attribute filling that follow our brand voice, with human reviewEnrichmentShould have
Translation of localizable fields with our own terminology and a review step per languageLocalizationShould have
Supplier files and feeds mapped once and re-imported without manual reworkSupplier dataShould have

Integration and technical8 requirements

RequirementAreaPriority
Native connectors for the webshop platforms and marketplaces we sell onConnectorsMust have
A documented path to our ERP (native connector, middleware or file exchange) with agreed field ownershipERPMust have
Import from CSV, Excel, XML and JSON with saved mappings and a duplicate match key such as SKU or EANImportMust have
Export templates per channel and feeds that refresh when the catalog changesExportMust have
A documented REST API for reading and writing products and categoriesAPIShould have
Webhooks that notify other systems when a product is created, updated or enrichedAPINice to have
Large imports and bulk changes run in the background on the full catalogPerformanceShould have
GDPR compliance, known data hosting region and, if we need it, single sign-onSecurityShould have

Vendor, cost and contract8 requirements

RequirementAreaPriority
Published pricing or a written quote covering license, implementation, AI usage and overagesPricingMust have
A realistic implementation plan that says who does the work: vendor, partner or our teamImplementationMust have
Full data export in open formats if we leave, at no extra costExitMust have
A free plan, trial or paid pilot on our own data before we signEvaluationShould have
Clear support channels, response times and onboarding helpSupportShould have
Contract length, notice period and limits on price increases in writingContractShould have
References from companies with a similar catalog, industry or channel mixReferencesNice to have
A public changelog or roadmap that shows how often the product improvesRoadmapNice to have

Printable checklist

Printable · 34 requirements

Take these requirements into your vendor calls

The same 34 requirements as above, as a printable page that says how to verify each one and when a vendor passes. Print it, save it as PDF or forward it to your team.

Requirements
34
Groups
4
Format
Printable page
  • Business and scope: 6 requirements
  • Functional requirements: 12 requirements
  • Integration and technical: 8 requirements
  • Vendor, cost and contract: 8 requirements

One email, once, with a link to the printable checklist. Nothing else unless you tick the box.

Prioritize with must, should, nice

A requirements list where everything is a must has no priorities at all. Keep must haves to the items without which the project fails: usually catalog scale, the data model, the connectors to your main channels, an ERP path and quality rules. Should haves are what makes the team faster. Nice to haves break a tie between two vendors.

A useful test: for each must have, ask whether you would walk away from an otherwise perfect vendor that lacks it. If the answer is no, it is a should have.

PIM RFP template

An RFP (request for proposal) turns your requirements into a document vendors can answer in a comparable way. Keep it short: vendors answer a ten-page RFP more carefully than a fifty-page one. Use this structure:

RFP sectionWhat to include
1. About usCompany, products, channels, markets and the problem you want to solve
2. Catalog factsSKU count and growth, product types, variants, languages, data sources
3. RequirementsThe checklist above with your priorities; ask for yes, partly or no plus a short explanation per line
4. Integration landscapeERP, webshop, marketplaces and other systems, with which data flows where
5. Demo scriptScenarios the vendor must show on a sample of your own data
6. Pricing formatLicense, implementation, AI usage, extra languages or channels, overages, price for year two and three
7. ImplementationPlan, timeline, who does the work, what you need to provide
8. Contract and exitTerm, notice period, data export on exit, support levels
9. Timeline and scoringDeadline for answers, demo dates, decision date and how you will score

Run every demo on your data

A scripted demo on your own products shows more in an hour than a week of slides. Send every shortlisted vendor the same sample, for example 50 products from two product types plus one messy supplier file, and ask them to show these scenarios live:

  • Import the supplier file, map its columns and re-import it without duplicates
  • Create a product family with required attributes and assign the products to it
  • Enrich ten products: descriptions, missing attributes, SEO fields, then review them
  • Translate the enriched products into a second language with your own terminology
  • Set a quality rule that blocks products without a GTIN from one channel only
  • Export to your main webshop or marketplace format and show what changed
  • Show the change history of one product after all of the above

Score vendors with weighted criteria

Score each vendor from 1 to 5 per criterion, multiply by the weight and add up. Agree the weights before the first demo, so nobody adjusts them to favor a vendor afterwards. The weights below are an example to adapt, not a standard:

CriterionExample weightWhat good looks like
Must haves covered30%Every must have answered yes and shown in the demo
Fit with your data20%The demo on your sample worked without workarounds
Integrations15%Native connectors for main channels and a clear ERP path
Total cost over three years15%All costs known, including AI usage and growth
Time to value10%A pilot live in weeks, with little consultancy needed
Vendor and support10%Responsive support, clear exit terms, active development

Common PIM selection mistakes

Most failed PIM selections fail for the same handful of reasons. Watch for these during your process:

  • Copying a generic feature list instead of starting from your own catalog and channels
  • Making everything a must have, so no vendor can be ruled out
  • Comparing license prices only, while implementation, AI usage and growth decide the real cost
  • Accepting a demo on the vendor's sample data instead of yours
  • Assuming an ERP connector exists because the vendor lists the ERP's logo; ask how the data actually flows
  • Forgetting the exit: check that you can export all your data in an open format

How WISEPIM answers the checklist

We would rather you score us honestly than oversell. WISEPIM covers the functional group of the checklist: product families, variants, Quality Guard rules that can block a product per channel, workflow and lifecycle stages, linked digital assets, AI enrichment and translation into 70+ languages, bulk edits and a product audit log.

On integration, WISEPIM imports CSV, Excel, XML and JSON with saved mappings and a SKU or EAN match key, exports through templates and Feed Hub, has a REST API with webhooks, and connects natively to webshops such as Shopify, WooCommerce, Magento 2, Lightspeed and CCV Shop; see all PIM connections. There is no native connector for ERPs such as SAP, Microsoft Dynamics 365 Business Central or Odoo. Those run through file exchange or the API, as our SAP PIM and Business Central PIM guides explain.

Pricing is published on the pricing page, AI usage costs a few cents per product depending on the plan, and the free plan holds up to 100 products, so you can run the demo script yourself before you talk to anyone.

Frequently asked questions

The requirements that decide most PIM projects are: enough scale for your catalog and its growth, a data model with product families and variants, quality rules that can block bad data per channel, native connectors for your main sales channels, a clear path to your ERP, flexible import and export, and transparent pricing including implementation and AI usage.

A PIM RFP should include a short company introduction, facts about your catalog, the prioritized requirements list, your integration landscape, a demo script on your own data, the pricing format you want answered, implementation questions, contract and exit terms, and the timeline and scoring method.

Enough to cover your real needs and few enough that vendors answer each one carefully. Thirty to fifty prioritized lines is a workable range for most mid-sized companies. Long generic lists of hundreds of features mostly produce yes answers that do not help you decide.

Yes. The full checklist is on this page and you can copy it into your own RFP. If you want a printable version, enter your email address and we send it as an HTML file you can print or save as PDF.

With requirements written up front, a selection usually takes a few weeks to a few months: one to two weeks to collect facts and write the RFP, a few weeks for answers and scripted demos, and a pilot on real data before you sign. Without written requirements it tends to take much longer.

Still have questions?

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Run the demo script on WISEPIM yourself

Import your sample, set a quality rule and export to your channel on the free plan. Or book a demo and we run the script with you on your data.

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