Checklist and RFP template
PIM requirements checklist and RFP template
Choosing a PIM system goes faster and ends better when you write down your requirements first. This guide gives you a product information management requirements checklist with 34 items, sorted by priority, plus a PIM RFP template, a demo script to run on your own data and a scoring model to compare vendors fairly.
Diego Nijboer · WISEPIMLast updated:
Short answer
PIM requirements fall into four groups: business and scope (catalog size, product types, markets, data ownership), functional needs (data model, variants, quality rules, workflow, assets, enrichment, translation), integration and technical needs (connectors, ERP path, import, export, API, security) and vendor terms (pricing, implementation, exit, trial). Mark each as must have, should have or nice to have, and score every vendor on the same list.
In this guide
Why write PIM requirements first
Without written requirements, a PIM selection turns into a comparison of demos, and every vendor demos its strongest feature. You end up choosing on presentation instead of fit. A requirements list forces each vendor to answer the same questions, and it gives your own team one agreed definition of what the system must do.
Requirements also protect the rollout. When the contract names the connectors, import formats and quality rules you need, there is no debate later about what was in scope. If you are still deciding whether you need a PIM at all, read what PIM is first, and use our PIM best practices to shape how you will run it.
Collect these facts before writing
Good requirements start from facts about your catalog, not from feature lists. Spend a week collecting the numbers below with the people who touch product data today: e-commerce, purchasing, marketing, IT and whoever answers supplier emails.
- Number of SKUs today and in three years, and how many new products arrive per month
- Product types and how many attributes each needs; how variants are structured
- Every source of product data: ERP, supplier files and feeds, spreadsheets, an old PIM
- Every channel you publish to: webshops, marketplaces, comparison sites, print, B2B portals
- Languages and markets, now and planned
- Who edits, who approves and how many people that is
- The three problems that cost you most today, such as feed rejections or slow launches
The PIM requirements checklist
Below are 34 requirements in four groups. The priority is a starting point: move items up or down to match your business, then delete what does not apply. Copy the table into your RFP as is, or get the printable version by email.
Business and scope6 requirements
| Requirement | Area | Priority |
|---|---|---|
| Handles today's SKU count and the expected count in three years, with the price of that growth known up front | Scale | Must have |
| Supports every product type we sell, including variants, bundles and spare parts where relevant | Product types | Must have |
| Supports the languages and markets we sell in now and the ones we plan to add | Markets | Must have |
| Written split of which fields the PIM owns and which stay in the ERP or webshop | Source of truth | Must have |
| Enough user seats for everyone who edits or approves product data, without per-seat surprises | Team | Should have |
| A pilot scope (one category, one channel) and a target go-live date agreed with the vendor | Planning | Should have |
Functional requirements12 requirements
| Requirement | Area | Priority |
|---|---|---|
| Product families or attribute sets with required fields and defaults per product type | Data model | Must have |
| Attribute types for text, number with unit, single and multi-select lists, yes/no and dates | Data model | Must have |
| Parent and variant products, with shared content on the parent and differences on the variant | Variants | Must have |
| Own category tree plus mapping to channel taxonomies such as Google product categories | Taxonomy | Must have |
| Validation and completeness rules per channel that can stop a product from being exported | Data quality | Must have |
| Bulk edits on filtered selections, with a preview before the change runs | Bulk editing | Must have |
| A change history per product that shows who changed which field and when | Governance | Must have |
| Stages with entry criteria, assigned tasks and a review step before publishing | Workflow | Should have |
| Images, videos and documents linked to products, with channel-specific image sizes | Digital assets | Should have |
| AI-assisted descriptions and attribute filling that follow our brand voice, with human review | Enrichment | Should have |
| Translation of localizable fields with our own terminology and a review step per language | Localization | Should have |
| Supplier files and feeds mapped once and re-imported without manual rework | Supplier data | Should have |
Integration and technical8 requirements
| Requirement | Area | Priority |
|---|---|---|
| Native connectors for the webshop platforms and marketplaces we sell on | Connectors | Must have |
| A documented path to our ERP (native connector, middleware or file exchange) with agreed field ownership | ERP | Must have |
| Import from CSV, Excel, XML and JSON with saved mappings and a duplicate match key such as SKU or EAN | Import | Must have |
| Export templates per channel and feeds that refresh when the catalog changes | Export | Must have |
| A documented REST API for reading and writing products and categories | API | Should have |
| Webhooks that notify other systems when a product is created, updated or enriched | API | Nice to have |
| Large imports and bulk changes run in the background on the full catalog | Performance | Should have |
| GDPR compliance, known data hosting region and, if we need it, single sign-on | Security | Should have |
Vendor, cost and contract8 requirements
| Requirement | Area | Priority |
|---|---|---|
| Published pricing or a written quote covering license, implementation, AI usage and overages | Pricing | Must have |
| A realistic implementation plan that says who does the work: vendor, partner or our team | Implementation | Must have |
| Full data export in open formats if we leave, at no extra cost | Exit | Must have |
| A free plan, trial or paid pilot on our own data before we sign | Evaluation | Should have |
| Clear support channels, response times and onboarding help | Support | Should have |
| Contract length, notice period and limits on price increases in writing | Contract | Should have |
| References from companies with a similar catalog, industry or channel mix | References | Nice to have |
| A public changelog or roadmap that shows how often the product improves | Roadmap | Nice to have |
Printable checklist
Printable · 34 requirementsTake these requirements into your vendor calls
The same 34 requirements as above, as a printable page that says how to verify each one and when a vendor passes. Print it, save it as PDF or forward it to your team.
- Requirements
- 34
- Groups
- 4
- Format
- Printable page
- Business and scope: 6 requirements
- Functional requirements: 12 requirements
- Integration and technical: 8 requirements
- Vendor, cost and contract: 8 requirements
One email, once, with a link to the printable checklist. Nothing else unless you tick the box.
Prioritize with must, should, nice
A requirements list where everything is a must has no priorities at all. Keep must haves to the items without which the project fails: usually catalog scale, the data model, the connectors to your main channels, an ERP path and quality rules. Should haves are what makes the team faster. Nice to haves break a tie between two vendors.
A useful test: for each must have, ask whether you would walk away from an otherwise perfect vendor that lacks it. If the answer is no, it is a should have.
PIM RFP template
An RFP (request for proposal) turns your requirements into a document vendors can answer in a comparable way. Keep it short: vendors answer a ten-page RFP more carefully than a fifty-page one. Use this structure:
| RFP section | What to include |
|---|---|
| 1. About us | Company, products, channels, markets and the problem you want to solve |
| 2. Catalog facts | SKU count and growth, product types, variants, languages, data sources |
| 3. Requirements | The checklist above with your priorities; ask for yes, partly or no plus a short explanation per line |
| 4. Integration landscape | ERP, webshop, marketplaces and other systems, with which data flows where |
| 5. Demo script | Scenarios the vendor must show on a sample of your own data |
| 6. Pricing format | License, implementation, AI usage, extra languages or channels, overages, price for year two and three |
| 7. Implementation | Plan, timeline, who does the work, what you need to provide |
| 8. Contract and exit | Term, notice period, data export on exit, support levels |
| 9. Timeline and scoring | Deadline for answers, demo dates, decision date and how you will score |
Run every demo on your data
A scripted demo on your own products shows more in an hour than a week of slides. Send every shortlisted vendor the same sample, for example 50 products from two product types plus one messy supplier file, and ask them to show these scenarios live:
- Import the supplier file, map its columns and re-import it without duplicates
- Create a product family with required attributes and assign the products to it
- Enrich ten products: descriptions, missing attributes, SEO fields, then review them
- Translate the enriched products into a second language with your own terminology
- Set a quality rule that blocks products without a GTIN from one channel only
- Export to your main webshop or marketplace format and show what changed
- Show the change history of one product after all of the above
Score vendors with weighted criteria
Score each vendor from 1 to 5 per criterion, multiply by the weight and add up. Agree the weights before the first demo, so nobody adjusts them to favor a vendor afterwards. The weights below are an example to adapt, not a standard:
| Criterion | Example weight | What good looks like |
|---|---|---|
| Must haves covered | 30% | Every must have answered yes and shown in the demo |
| Fit with your data | 20% | The demo on your sample worked without workarounds |
| Integrations | 15% | Native connectors for main channels and a clear ERP path |
| Total cost over three years | 15% | All costs known, including AI usage and growth |
| Time to value | 10% | A pilot live in weeks, with little consultancy needed |
| Vendor and support | 10% | Responsive support, clear exit terms, active development |
Common PIM selection mistakes
Most failed PIM selections fail for the same handful of reasons. Watch for these during your process:
- Copying a generic feature list instead of starting from your own catalog and channels
- Making everything a must have, so no vendor can be ruled out
- Comparing license prices only, while implementation, AI usage and growth decide the real cost
- Accepting a demo on the vendor's sample data instead of yours
- Assuming an ERP connector exists because the vendor lists the ERP's logo; ask how the data actually flows
- Forgetting the exit: check that you can export all your data in an open format
How WISEPIM answers the checklist
We would rather you score us honestly than oversell. WISEPIM covers the functional group of the checklist: product families, variants, Quality Guard rules that can block a product per channel, workflow and lifecycle stages, linked digital assets, AI enrichment and translation into 70+ languages, bulk edits and a product audit log.
On integration, WISEPIM imports CSV, Excel, XML and JSON with saved mappings and a SKU or EAN match key, exports through templates and Feed Hub, has a REST API with webhooks, and connects natively to webshops such as Shopify, WooCommerce, Magento 2, Lightspeed and CCV Shop; see all PIM connections. There is no native connector for ERPs such as SAP, Microsoft Dynamics 365 Business Central or Odoo. Those run through file exchange or the API, as our SAP PIM and Business Central PIM guides explain.
Pricing is published on the pricing page, AI usage costs a few cents per product depending on the plan, and the free plan holds up to 100 products, so you can run the demo script yourself before you talk to anyone.
Frequently asked questions
Still have questions?
Can't find the answer you're looking for? Please get in touch with our team.
Contact SupportRun the demo script on WISEPIM yourself
Import your sample, set a quality rule and export to your channel on the free plan. Or book a demo and we run the script with you on your data.
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