Product Feed Optimization Guide for Daisycon Product Feed
Learn the required fields, format specifications, and optimization strategies for Daisycon Product Feed feeds.
What is Daisycon Product Feed?
Daisycon is one of the Netherlands' longest-running affiliate marketing networks, founded in 2000 and now part of the Linehub group. Its primary markets are the Netherlands, Belgium, Germany, and France, with broader EU coverage. Daisycon's strength is its publisher network of Dutch and Belgian affiliates - voucher portals, cashback sites, comparison engines, content publishers, and influencers - many of whom have been on the platform for 10+ years and built deep audiences. For NL/BE-focused merchants, Daisycon often complements TradeTracker rather than replacing it: the publisher rosters partially overlap but each network has exclusive partnerships that justify dual presence.
Daisycon ingests product data through XML or tab-delimited CSV feeds. The feed schema is closely related to TradeTracker's and Google Shopping XML. The fields listed below as required are required for practical affiliate pickup - the broader set affiliates expect to see when building comparison pages and themed content. Like all affiliate networks, the deeplink must be the clean unwrapped product URL - Daisycon wraps it with tracking parameters at click time.
Daisycon's commercial model is CPA: you pay only when an affiliate's referral converts to a sale, after the validation period (typically 30 days) expires. Commission rates are configured per category in the advertiser dashboard, with optional tiered commissions for top-performing affiliates. Standard rates run 4-12 percent of order value depending on category. The strategic value of Daisycon for NL/BE merchants is the depth of its long-tenured Dutch and Belgian publisher relationships - many of these affiliates run on Daisycon exclusively or get exclusive offers, so a TradeTracker-only program leaves significant Dutch affiliate volume unaddressed.
At a Glance
Daisycon Product Feed Field Requirements
Required and optional fields for your product feed
How Daisycon Product Feed Feeds Are Structured
Key structural rules and formatting requirements for this feed type
- 1
Use Daisycon's XML schema for richer field coverage
Daisycon accepts XML (recommended) or tab-delimited CSV. The XML schema is documented in the advertiser dashboard. UTF-8 encoding is required. Host the feed on an HTTPS URL accessible without authentication.
<products><product><id>SKU-001</id>...</product></products> - 2
Submit prices in the program's configured currency, VAT-inclusive
Daisycon programs are configured per locale. NL/BE programs use EUR; UK uses GBP; DE uses EUR. VAT-inclusive prices required. Period decimal separator (149.95). No currency symbol. One feed per locale.
<price>149.95</price> - 3
deeplink must be the clean unwrapped product URL
Daisycon wraps the deeplink with affiliate tracking parameters (sub_id, click_id, affiliate_id) at click time. Submit the canonical product URL without query strings or your own tracking parameters - pre-wrapping conflicts with Daisycon tracking and breaks attribution.
Goed: https://www.example.nl/producten/airmax90-zwart - 4
EAN preferred for affiliate selection
Daisycon affiliates running automated comparison engines and price-match content use EAN to deduplicate across competing merchants. Listings without EAN are rarely picked up by these affiliates. Aim for 90+ percent EAN coverage on branded SKUs.
<ean>0194501234567</ean> - 5
Use Dutch parseable delivery_time formats
delivery_time is parsed by affiliate engines for ranking and filtering. Use Dutch parseable formats: 1 werkdag, 1-2 werkdagen, 2-4 werkdagen, 1-2 weken. Free-form text reduces affiliate pickup because automated engines cannot extract a delivery window.
<delivery_time>1-2 werkdagen</delivery_time> - 6
Use Daisycon's custom fields for seasonal or thematic campaign tagging
Where Daisycon's feed schema supports custom fields in your contract, use them to flag SKUs as part of a thematic campaign (spring sale, back-to-school, summer essentials). Affiliates can filter the feed by these tags to build themed content quickly. Confirm available custom-field syntax with your Daisycon account manager - the specific field names vary by program. Programs with rich tag taxonomies see meaningfully higher affiliate engagement than untagged feeds.
Account-specific custom field, e.g. <custom_tag>spring_2026_running</custom_tag>
Daisycon Product Feed Optimization Tips
Proven strategies to improve your feed performance and product visibility
- 1
Set commission rates competitively against Daisycon category benchmarks
Daisycon's advertiser dashboard exposes category benchmarks. Setting at or above benchmark dramatically increases affiliate pickup. Standard rates: fashion 6-12 percent, electronics 3-6 percent, home & garden 5-10 percent, beauty 8-15 percent. Consider tiered commissions for top affiliates after 60-90 days.
Fashion benchmark: 8% - set yours at 9-10% - 2
Build relationships with Daisycon's long-tenured Dutch publishers
Daisycon's differentiator is its tenured Dutch and Belgian publisher base - many affiliates have been on the platform for 10+ years with deep audiences. After 60-90 days, identify top performers and offer them custom commission tiers, exclusive codes, and content partnerships. These relationships are network effects that compound over time.
Top-tier offer: 12% commission + exclusive 15% promo code for affiliate's audience - 3
Use thematic campaign tagging where your account supports custom feed fields
Where Daisycon's schema for your contract supports custom fields, tag SKUs with seasonal/thematic values so affiliates can build themed content. Common themes: black_friday, valentine, summer_essentials, back_to_school. Refresh tags monthly to keep affiliate-facing content fresh. Programs with active thematic tagging see meaningfully higher affiliate engagement than untagged feeds. Confirm field syntax with your account manager.
Themes: spring_2026_running, back_to_school, father_day_gifts - 4
Maintain 14-30 day cookie attribution window
Default cookie window is 30 days; standard sweet spot is 14-30 days for most categories. Tightening below 7 days reduces affiliate pickup because their expected ROI drops. Track click-to-conversion time distribution and tighten only if 90+ percent of conversions fall within the proposed window.
Default: 30 daysAggressive: 14 daysVery aggressive (lose pickup): 7 days - 5
Refresh feed daily, twice during peak windows
Daisycon polls daily by default. During Q4 and major Dutch retail moments (Sinterklaas window in November-December, summer sale July-August), schedule twice-daily fetches. Affiliate-facing data freshness is more important on Daisycon than on most platforms because Dutch publishers update their content frequently.
Off-peak: daily 03:00 CETPeak: twice daily 06:00 + 14:00 CET - 6
Provide content assets and pre-written creative
Daisycon affiliates value content assets they can use without writing copy. Upload banner creative (300x250, 728x90, 160x600), pre-written product highlights, and themed lookbooks via the advertiser dashboard. Programs with rich content libraries get distributed across more publisher surfaces because the marginal effort for an affiliate to feature your products is lower.
Banner sizes: 300x250, 728x90, 160x600, 320x50, 970x250
Common Daisycon Product Feed Feed Errors
Frequent feed issues and how to resolve them
- Error
Pre-wrapped deeplink with merchant tracking
SolutionSubmit clean unwrapped URLs - Daisycon wraps with tracking automatically. Pre-wrapping breaks attribution.
- Error
Commission below Daisycon category benchmark
SolutionAffiliates select programs by expected ROI. Below-benchmark commission rates dramatically reduce pickup. Check the dashboard's benchmark and set at or above.
- Error
Stale stock data driving affiliate complaints
SolutionAffiliates whose users land on out-of-stock pages drop the merchant. Connect the feed to real-time warehouse data or refresh twice daily for high-velocity SKUs.
- Error
EAN missing reduces affiliate distribution
SolutionMany Daisycon affiliates run automated comparison engines requiring EAN. 90+ percent EAN coverage maximizes pickup.
- Error
Encoding error on Dutch characters
SolutionDaisycon requires UTF-8 (preferably with BOM). Non-UTF-8 corrupts é/ë/ï common in Dutch product names.
- Error
Thematic tagging unused or stale (where the account supports custom fields)
SolutionUntagged feeds get less affiliate engagement than tagged ones. Where your Daisycon account supports custom feed fields, set up a quarterly refresh of thematic tag values aligned to retail seasons.
Feed Performance Metrics to Track
Key metrics that indicate how well your product feed is performing
Active Affiliate Count
Distinct affiliates promoting your program in trailing 30 days. Healthy NL/BE-focused program: 30-150+ active affiliates. Below 15 indicates either below-benchmark commission or sparse feed.
Affiliate Revenue Share
Percentage of total online revenue attributed to Daisycon. Established Dutch/Belgian programs typically drive 4-12 percent of total revenue; mature programs in voucher-driven categories can reach 15-20 percent.
Effective CPA (eCPA)
Total Daisycon commission divided by attributed orders. Healthy: 6-15 percent of AOV. Above 20 percent indicates over-generous commission or low-AOV mix.
Top-10 Affiliate Concentration
Percentage of total commission spend in top 10 affiliates. Healthy: 50-70 percent (concentrated but not dependent). Above 90 percent indicates over-concentration risk.
Validation Rate
Percentage of conversions that survive the validation period (typically 30 days post-conversion) without being rejected for returns/chargebacks. Healthy: 92+ percent. Below 85 percent indicates either return-rate issues or fraud requiring review.
How to Set Up Your Daisycon Product Feed Feed
Step-by-step guide to creating and optimizing your product feed
Apply for a Daisycon advertiser account
Sign up at advertiser.daisycon.com. You will need a verified domain, a registered business entity (NL: KvK preferred), a published return policy, and a storefront with at least 3 months of order history. Approval typically takes 5-10 business days.
Build XML or CSV product feed
Generate a UTF-8 (BOM) feed with all 11 required fields plus EAN. Use clean unwrapped deeplinks. Add thematic tag values via your account's custom-field support if available. Validate against Daisycon's online validator before submission.
Configure commission, cookie window, and validation
Set per-category commission at or above benchmark. Configure cookie window (default 30 days; 14-30 is typical). Set validation period matching your return policy. Upload banner creative and pre-written content templates.
Daisycon Affiliate Program Optimization Checklist
Download the complete Daisycon playbook covering the XML feed template, the per-category commission benchmarking, the long-tenured Dutch-publisher cultivation playbook, and the thematic-tag taxonomy aligned to Dutch retail seasons (where your account supports custom feed fields).
- Ready-to-use Daisycon XML feed template with all required fields, clean unwrapped deeplinks, and thematic-tag examples for spring/summer/fall/winter campaigns (where your account supports custom feed fields)
- Per-category commission benchmarking aligned to Daisycon's NL/BE-focused publisher base and the rate-vs-pickup elasticity curve
- Long-tenured Dutch publisher cultivation playbook covering the 60-90 day evaluation and the elevated-commission + exclusive-code offer that locks in top performers
- Creative_tag taxonomy aligned to Dutch retail seasons (Sinterklaas, summer sale, back-to-school) with quarterly refresh schedule
Frequently Asked Questions
Common questions about Daisycon Product Feed product feeds
Google Product Category Lookup
Full taxonomy list, IDs, and how to map your products correctly.
Explore More Feed Guides
- Inventory all product sources
- Define your attribute schema
- Normalize brand names
- Add alt-text to every primary image
The product feed optimization checklist
Ten hard steps that bring your rejection rate down and your CTR up — from title templates to source-side structured data.
- Record your current rejection rate first as a baseline
- Per-channel title templates (no copy-paste)
- Pipe errors into Slack/email for same-day triage
One email, no follow-up spam. Print it and get to work.
Generate every feed automatically from one catalog
The WISEPIM Feed Hub turns your central product data into ready-to-publish feeds for every channel in this guide — and dozens more. Map fields once, schedule refreshes, monitor errors per channel, and push fixes back to the source. No manual exports, no format-juggling, no chasing rejections one channel at a time.
Ready to Optimize Your Daisycon Product Feed Feed?
WisePIM automatically generates optimized product feeds for all major channels from your central product catalog.