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Multi-channel expansion

Add a sales channel One record feeds them all.

One enriched product record becomes a Shopify listing, a Kaufland offer and a Google Merchant Center feed, each with the fields that channel demands.

Add your first channelSee all integrations
  • Webshop platforms, marketplaces and feed channels
  • Kaufland and Mirakl-operated marketplaces
  • Google Merchant Center and BMEcat feeds

Key features

  • Webshops and marketplaces

    Direct connections for Shopify, Magento, WooCommerce and Shopware, plus Kaufland and every Mirakl-operated marketplace.

  • Feed channels through Feed Hub

    Build a feed per channel, from Google Merchant Center to a BMEcat file for a B2B buyer.

  • The channel's own fields

    Each connection maps to the attributes that operator or platform requires, from one master record.

Adding a channel

From new marketplace to first listing

The work is in the requirements, not in the copying. WISEPIM shows you what a channel asks for before you send anything.

  1. 01

    Pick the destination

    Choose a platform connection, a marketplace operator or a feed channel. Feed Hub covers the destinations that read a file instead of an API.

    The channel exists in WISEPIM with its own settings.

  2. 02

    Match the channel's category and attributes

    Marketplace operators publish their own category tree and required attributes. Map yours to theirs once, and let AI enrichment fill the gaps it can.

    Products carry the attributes that operator refuses to list without.

  3. 03

    Check readiness before you publish

    Quality Guard groups your rules by channel and shows the pass rate for each one, so a product that would be rejected never reaches that channel.

    You know what a channel will reject before the channel tells you.

  4. 04

    Publish, then keep it fed

    Run the export or the feed on a schedule. Every run is logged, so you can see what a channel received and when.

    A new channel that keeps up with the catalog on its own.

Every channel asks for something else

Every channel demands different fields

A marketplace wants an operator category and its attributes. A feed wants a column layout. Both come out of one record.

  • Operator categories and required attributes

    Kaufland and Mirakl operators each define their own tree; map into it once and every future product follows.

  • Feed formats, not exports by hand

    Feed Hub writes the file the channel reads, including BMEcat for B2B buyers, on the schedule you set.

  • Fields you never want to send

    Leave a field out of a channel's mapping and that channel keeps whatever it has, run after run.

Feed Hub: one feed per destination, each with its own column layout, filter and schedule.

Where products can go

Four kinds of destination, one product record

Adding a channel type does not add a workflow; it adds a mapping.

  • Webshop platforms

    Shopify, WooCommerce, Magento, Shopware, PrestaShop, BigCommerce, Lightspeed and CCV Shop.

  • Marketplaces

    Kaufland and any marketplace running on Mirakl, into the operator category you choose.

  • Shopping feeds

    Google Merchant Center and comparable feed channels, generated and refreshed by Feed Hub.

  • B2B and partner files

    BMEcat and custom column layouts for buyers who want a file instead of an API.

FAQs

Selling on more channels, answered

How one product record turns into a listing on every channel you sell through.

Still have questions?

Can't find the answer you're looking for? Please get in touch with our team.

Contact Support

Webshop platforms including Shopify, WooCommerce, Magento, Shopware, PrestaShop, BigCommerce, Lightspeed and CCV Shop, marketplaces such as Kaufland and any Mirakl-operated marketplace, and feed channels like Google Merchant Center.

Yes. WISEPIM connects to any Mirakl-operated marketplace, exports products into the operator category you pick, and fills that operator's required attributes with AI enrichment. The Mirakl connector is available on Pro plans and above.

Yes. You keep one enriched master record and map it per connection, so each channel receives the fields and the wording it expects while the source data stays in one place.

Connecting a platform takes minutes: add the API credentials, run the connection test, and map the fields once. Every export after that reuses the same mapping. Matching a marketplace's category tree and required attributes is the part that takes real thought.

You update it once in WISEPIM and push the change out to the connected channels from one export, instead of repeating the same edit in every backend. WISEPIM does not read listings back, so anything edited in a channel's own backend stays there.

Next step

Pick the channel you keep postponing

Start with one marketplace or one feed. Match its categories, read the readiness list, and publish when it is green.

Add your first channel
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