Product Feed Optimization Guide for Prisjakt Product Feed
Learn the required fields, format specifications, and optimization strategies for Prisjakt Product Feed feeds.
What is Prisjakt Product Feed?
Prisjakt is the leading price comparison platform across the Nordic region, operating Prisjakt.nu (Sweden) and Prisjakt.no (Norway). For ecommerce merchants targeting Nordic consumers, Prisjakt is the highest-volume comparison channel - especially in consumer electronics, IT hardware, photography equipment, and home appliances, where Nordic consumers research extensively before buying. Click-throughs from Prisjakt convert at notably higher rates than search traffic because users have already chosen the product and are choosing the retailer.
Prisjakt was historically owned by Schibsted's marketplaces division. Schibsted announced the sale of Prisjakt to eEquity in 2025, completing in the second half of that year. Prisjakt is operated as a standalone Nordic comparison platform - it is a separate company from PriceRunner (which is owned by Klarna, acquired in 2022) despite occasional confusion arising from both being Schibsted-affiliated at different points historically. Prisjakt and PriceRunner do not share a backend, do not share a merchant index, and require independent merchant accounts.
Prisjakt ingests product data through XML (Prisjakt-specific schema) or tab-delimited CSV. The XML format provides better field coverage and is the recommended path; CSV is a simpler option for smaller catalogs. Required fields include id, name, category, price (in the locale's native currency - SEK for prisjakt.nu, NOK for prisjakt.no), shipping_cost, delivery_time, stock, manufacturer, url, image_url, and ean. Multi-locale Nordic merchants submit two separate feeds - one in SEK for SE, one in NOK for NO - with the corresponding language localizations. Prisjakt's commercial model is CPC, with bids configurable per category in the merchant dashboard.
At a Glance
Prisjakt Product Feed Field Requirements
Required and optional fields for your product feed
How Prisjakt Product Feed Feeds Are Structured
Key structural rules and formatting requirements for this feed type
- 1
Prefer XML format over CSV for richer field coverage
Prisjakt's native XML format supports more fields than the CSV alternative, including spec_sheet_url for product datasheets (heavily used in IT/electronics categories) and richer variant grouping. Use XML unless your catalog is genuinely small (under 5,000 SKUs) and your data engineering capacity is limited. UTF-8 is required regardless of format.
<products><product><id>SKU-001</id><name>...</name><price>24990.00</price>...</product></products> - 2
Submit prices in the locale's native currency
Each Prisjakt locale uses its native currency: SEK for prisjakt.nu, NOK for prisjakt.no. Multi-market merchants submit one feed per locale with the appropriate currency. Use period as decimal separator and omit currency symbols. Prices must be VAT-inclusive (moms-inkluderat).
SE feed: <price>24990.00</price> <!-- SEK -->NO feed: <price>23490.00</price> <!-- NOK --> - 3
Express stock as integer, 0 = suppressed
Prisjakt encodes stock as a non-negative integer, where 0 suppresses the listing and 1+ indicates available. Higher stock counts act as a ranking input above 0. Prisjakt caps the influence of stock count above 100 to discourage placeholder values - use realistic counts.
<stock>5</stock><stock>0</stock> <!-- suppressed --> - 4
Provide accurate manufacturer and model fields for tech products
In tech categories (which dominate Prisjakt traffic), the manufacturer and model fields drive cross-merchant product matching. Prisjakt cross-references EAN + manufacturer + model to prevent false matches between similar but different SKUs - common with Dell laptop variants where the EAN is similar but the configuration differs. Always populate both fields with the manufacturer's exact branding.
<manufacturer>Dell</manufacturer><model>XPS 15 9450</model> - 5
Include EAN on all branded products
Prisjakt's comparison-engine value depends on cross-merchant matching by EAN. Listings without EAN appear only on standalone product pages, missing the side-by-side comparison views where most clicks happen. Aim for 95+ percent EAN coverage on branded SKUs - tech products almost always have manufacturer GTINs available.
<ean>5397184567890</ean> - 6
Use parseable delivery_time formats per locale
Prisjakt parses delivery_time numerically for ranking. Use locale-appropriate parseable formats: Swedish 1 vardag, 1-2 vardagar; Norwegian 1 virkedag, 1-2 virkedager. Free-form text demotes the listing to the bottom of the comparison.
SE: <delivery_time>1-2 vardagar</delivery_time>NO: <delivery_time>1-2 virkedager</delivery_time>
Prisjakt Product Feed Optimization Tips
Proven strategies to improve your feed performance and product visibility
- 1
Lead product names with manufacturer + exact model number
Prisjakt's tech-savvy users search by manufacturer + model number more often than by category keywords. A laptop name should lead with Dell XPS 15 9450 rather than Premium ultrabook 15-inch laptop. Include the model variant suffix (9450 vs 9520 - same family, different generation) since Prisjakt users notice and care about these distinctions.
Goed: Dell XPS 15 9450 - 32GB RAM - 1TB SSD - i7-13700H - RTX 4060Dåligt: Premium 15-tums laptop med Intel-processor och dedikerad grafik - 2
Surface spec_sheet_url in IT/electronics categories
Prisjakt users in tech categories frequently click through to the spec sheet before clicking through to a merchant. Listings with spec_sheet_url populated get a Specifikationer link in the listing card, which drives a 10 to 15 percent CTR uplift in IT and consumer electronics. Manufacturer datasheets typically work well - link directly to the PDF rather than to a marketing landing page.
<spec_sheet_url>https://www.dell.com/support/manuals/xps-15-9450/spec-sheet.pdf</spec_sheet_url> - 3
Maintain sub-2-percent dispute rate for ranking stability
Prisjakt's ranking gives heavy weight to merchant reliability signals. Sustained dispute rates above 3 percent trigger ranking demotion; above 5 percent triggers manual review. The largest single dispute driver is declared-vs-actual delivery time. Prisjakt also runs a Pålitlig Butik (Trustworthy Store) merchant trust signal - confirm with your account manager which trust certifications are currently available and what the eligibility thresholds are.
Conservative declaration: 1-2 vardagar; aggressive 1 vardag risks dispute exposure - 4
Solicit Prisjakt-platform reviews after every order
Prisjakt collects post-purchase reviews directly from buyers who clicked through from the platform. Merchants who add a post-delivery email nudging satisfied customers to leave a Prisjakt review accumulate review volume 2-3x faster than passive merchants. Review volume + average is a heavy ranking input.
Day 10 email: 'Nöjd med köpet? Lämna ett omdöme på Prisjakt.' - 5
Refresh feed twice daily during peak commerce windows
Prisjakt's tech-product user base notices price drift quickly and the platform's suppression-on-mismatch is enforced strictly. During Q4 (Black Friday, Christmas) and major hardware release windows (CES, IFA), schedule twice-daily fetches at 06:00 and 14:00 CET to catch warehouse and promo updates before competitors do.
Off-peak: daily 03:00 CETPeak/launch windows: twice daily - 6
Configure CPC per category reflecting Nordic margin economics
Set CPC bids per category in the merchant dashboard. IT/electronics typically supports CPCs of 2-8 SEK; large appliances 5-15 SEK; fashion 1-3 SEK. Nordic AOVs run higher than EU averages in tech categories, justifying higher absolute bids while still maintaining target ROAS.
IT-tillbehör CPC: 4 SEKMode CPC: 1.50 SEK
Common Prisjakt Product Feed Feed Errors
Frequent feed issues and how to resolve them
- Error
Currency mismatch between feed and locale
SolutionEach Prisjakt locale requires its native currency in the feed. Submitting SEK prices to prisjakt.no causes either parser rejection (if the prices are clearly out of range) or - worse - silent acceptance with absurdly cheap-looking listings that get suppressed for price-mismatch on the first storefront cross-check. Always submit one feed per locale with the correct local currency.
- Error
Price mismatch with landing page
SolutionPrisjakt scrapes the url on every refresh. Differences greater than 0.50 in the local currency unit trigger 24-to-48-hour suppression. Common causes: VAT computation drift, timezone-mismatched promo windows, dynamic on-page pricing not reflected in the feed. Diagnose via the Issues tab in the Prisjakt merchant dashboard.
- Error
Manufacturer + model fields empty or generic
SolutionTech-product matching requires accurate manufacturer and model. Empty fields or generic placeholders (manufacturer: Various) prevent cross-merchant matching, leaving the listing on a standalone page with no comparison surface. Populate both fields with the manufacturer's exact branding for every product.
- Error
EAN missing on branded electronics
SolutionTech merchants should aim for 99 percent EAN coverage - manufacturers always publish GTINs for branded electronics. Missing EAN on tech SKUs is usually a data-pipeline issue (the value exists in the source system but is not exported to the Prisjakt feed). Audit your export logic and ensure EAN flows through.
- Error
Image fetch failures
SolutionWhitelist Prisjakt's crawler in robots.txt and CDN bot rules. Confirm the current user-agent string with your Prisjakt account manager during onboarding - the exact string is not always published in public docs.
- Error
Encoding error on Nordic characters
SolutionPrisjakt requires UTF-8 with BOM. Non-UTF-8 encoding corrupts å, ä, ö, ø, æ - a particular issue for Norwegian and Swedish product names. Use programmatic export with explicit UTF-8+BOM encoding. Verify the first three bytes are EF BB BF.
Feed Performance Metrics to Track
Key metrics that indicate how well your product feed is performing
Click-Through Rate (CTR)
Prisjakt CTR averages 2 to 3.5 percent for non-top-3 listings, 7 to 13 percent for top-3 positions. Tech categories see higher CTR (3-5 percent baseline) because the user base is more deeply engaged with comparison shopping. Below 1.5 percent typically indicates pricing more than 5 percent above the lowest-priced competitor on the same EAN.
Average Position
Average rank in category and search-results pages, segmented by category. Top-3 captures 60 to 70 percent of clicks. Position weighted by price, delivery_time, stock, merchant rating, and CPC bid (above category minimum).
Conversion Rate
Prisjakt traffic typically converts at 4 to 8 percent across categories. Tech categories see higher CR (6-9 percent) due to deep pre-click research. Below 3 percent points to landing-page friction or missing trust signals (like a Trygg e-handel certification).
Cost Per Acquisition (CPA)
Healthy CPA: 30-80 SEK for IT accessories, 80-200 SEK for laptops/electronics, 50-120 SEK for home appliances. Track per-category and tune CPC bids to keep CPA below 25 percent of average order value.
Pålitlig Butik / Merchant Trust Signals
Prisjakt runs Pålitlig Butik (Trustworthy Store) and similar trust signals visible on listing cards. Eligibility thresholds are configured in the merchant portal rather than published as a uniform spec; confirm currently-available certifications and prerequisites with your account manager. The general pattern: 90 days clean tenure, sub-2 percent dispute rate, strong review average, 14+ day return policy.
How to Set Up Your Prisjakt Product Feed Feed
Step-by-step guide to creating and optimizing your product feed
Register a Prisjakt merchant account
Sign up at handel.prisjakt.nu (or handel.prisjakt.no for Norwegian-first onboarding). You will need a verified domain, a registered business entity (SE: organisationsnummer; NO: foretaksregisteret), a published return policy, and a customer service contact. Approval typically takes 5-10 business days. The same account can manage SE and NO locales. Note: PriceRunner has its own separate merchant onboarding (handled by Klarna) - do not assume one Schibsted/eEquity registration covers both platforms.
Build XML or CSV feeds per locale
Generate one UTF-8 (with BOM) feed per locale (SE, NO) in the appropriate currency and language. XML is preferred for richer field coverage; CSV is acceptable for smaller catalogs. Aim for 95+ percent EAN coverage on branded SKUs and ensure manufacturer + model fields are populated accurately - these drive cross-merchant matching in tech categories.
Map categories to Prisjakt's taxonomy
Download the latest taxonomy from the merchant dashboard. Prisjakt's tech categories are deep and detailed - use the most-specific available node. For non-tech categories, free-form paths with auto-mapping cover most needs. Update mappings annually because the taxonomy is revised periodically.
Prisjakt (Nordic) Feed Optimization Checklist
Download the complete Prisjakt playbook including the multi-locale XML and CSV templates, the manufacturer/model field framework for tech matching, the merchant-trust-signal 90-day path, and the per-category CPC tuning for Nordic margin economics.
- Multi-locale XML feed template for prisjakt.nu (SEK) and prisjakt.no (NOK) with correct currency, language, and locale-specific delivery_time formatting
- Tech-matching playbook covering the manufacturer + model + EAN triangulation that drives cross-merchant matching in IT and electronics categories
- Prisjakt crawler whitelist guidance and image-accessibility checklist for Cloudflare, Akamai, AWS WAF, and Fastly
- 90-day path to Pålitlig Butik (or equivalent trust certification) with the dispute-prevention checklist and the post-delivery review-solicitation playbook (Swedish and Norwegian email templates)
Frequently Asked Questions
Common questions about Prisjakt Product Feed product feeds
Google Product Category Lookup
Full taxonomy list, IDs, and how to map your products correctly.
Explore More Feed Guides
- Inventory all product sources
- Define your attribute schema
- Normalize brand names
- Add alt-text to every primary image
The product feed optimization checklist
Ten hard steps that bring your rejection rate down and your CTR up — from title templates to source-side structured data.
- Record your current rejection rate first as a baseline
- Per-channel title templates (no copy-paste)
- Pipe errors into Slack/email for same-day triage
One email, no follow-up spam. Print it and get to work.
Generate every feed automatically from one catalog
The WISEPIM Feed Hub turns your central product data into ready-to-publish feeds for every channel in this guide — and dozens more. Map fields once, schedule refreshes, monitor errors per channel, and push fixes back to the source. No manual exports, no format-juggling, no chasing rejections one channel at a time.
Ready to Optimize Your Prisjakt Product Feed Feed?
WisePIM automatically generates optimized product feeds for all major channels from your central product catalog.