Feed Optimization Guide

Product Feed Optimization Guide for Trovaprezzi Product Feed

Learn the required fields, format specifications, and optimization strategies for Trovaprezzi Product Feed feeds.

WISEPIM·
11
Required Fields
20+
Optional Fields
Daily
Refresh Rate
Overview

What is Trovaprezzi Product Feed?

Trovaprezzi.it is Italy's leading price comparison platform with millions of monthly visitors and dominant share in Italian comparison shopping across consumer electronics, home appliances, fashion, and beauty. Operated by 7Pixel S.r.l., a subsidiary of Moltiply Group (formerly Gruppo MutuiOnline; acquired controlling stake in 7Pixel in 2015 from Naspers), Trovaprezzi is the default destination for Italian consumers comparing prices before buying. For ecommerce merchants targeting the Italian market - especially in higher-AOV categories like electronics and appliances - Trovaprezzi sends some of the most pre-qualified click traffic available in Italy.

Trovaprezzi ingests product data through an XML feed (Trovaprezzi-specific schema, UTF-8 encoded) hosted on a polled URL. CSV is supported for smaller catalogs but XML is the recommended format and what most established merchants use. Required fields include id, title, description, brand, price (EUR, IVA-inclusive), shipping_cost, delivery_time, stock, category, link, image, and ean. Italian-language titles and descriptions are essentially required - English-only listings underperform CTR by 30-50 percent on Trovaprezzi.

Trovaprezzi's commercial model is CPC. Bids are set per category in the merchant dashboard with a default minimum per category. Within categories, ranking weights price competitiveness, delivery time, stock, and merchant rating roughly equally. Trovaprezzi places notable weight on the Trovaprezzi customer-rating score (collected directly from buyers who clicked through from the platform) - a 4.5+ rated merchant outranks a 3.5-rated competitor at meaningfully higher prices. Merchants new to Italian comparison shopping should expect a ramp-up period of 30-60 days as the rating system accumulates volume.

At a Glance

PlatformTrovaprezzi Merchant Center
Feed Format
XML
Max ProductsUnlimited
Refresh RateDaily
Field Requirements

Trovaprezzi Product Feed Field Requirements

Required and optional fields for your product feed

Required
ide.g. SKU-AIRMAX90-NER-42
String
100
titlee.g. Nike Air Max 90 Scarpe da Corsa Uomo Nere/Bianche Taglia 42
String
200
descriptione.g. Le Nike Air Max 90 hanno l'ammortizzazione Max Air visibile sul tallone, tomaia in pelle sintetica e mesh, e suola esterna a waffle in gomma.
String
5000
brande.g. Nike
String
100
pricee.g. 149.95
Decimal
shipping_coste.g. 5.95
Decimal
delivery_timee.g. 1-2 giorni lavorativi
String
50
stocke.g. 12
Integer
categorye.g. Moda > Calzature > Scarpe Sportive > Scarpe da Corsa
String
255
linke.g. https://www.example.it/prodotti/nike-air-max-90-nero
URL
2000
imagee.g. https://cdn.example.it/airmax90-nero-1200.jpg
URL
2000
Optional
eane.g. 0194501234567
String
14
mpne.g. CW7483-002
String
70
colore.g. Nero/Bianco
String
100
sizee.g. 42 EU
String
50
materiale.g. Pelle sintetica, mesh
String
200
gendere.g. Uomo
Enum
product_group_ide.g. AIRMAX-90
String
100
additional_imagee.g. https://cdn.example.it/airmax90-laterale.jpg
URL
2000
promotione.g. 10% di sconto con codice PRIMAVERA
String
255
warrantye.g. Garanzia produttore 2 anni
String
100
return_periode.g. 30
Integer
energy_labele.g. A++
String
10
conditione.g. nuovo
Enum
Feed Structure

How Trovaprezzi Product Feed Feeds Are Structured

Key structural rules and formatting requirements for this feed type

  1. 1

    Use Trovaprezzi's native XML schema

    Trovaprezzi&apos;s XML format is the recommended ingest path - it supports more fields and produces cleaner debugging than the CSV alternative. The schema is documented in the merchant dashboard. UTF-8 encoding is required. The XML root is <products> with <product> elements per SKU.

    <products><product><id>SKU-001</id><title>...</title>...</product></products>
  2. 2

    Submit prices in EUR with IVA included

    Trovaprezzi requires gross prices (IVA included). Period decimal separator (149.95). Currency symbol omitted. Prices are cross-checked against the link landing page on every refresh - mismatches greater than 0.05 EUR trigger 24-to-48-hour suppression.

    <price>149.95</price>
  3. 3

    EAN is required for cross-merchant comparison

    Trovaprezzi&apos;s comparison value relies on cross-merchant matching by EAN. Listings without EAN appear only on standalone product pages, missing the side-by-side comparison views where most clicks happen. Aim for 95+ percent EAN coverage on branded SKUs. For private-label products without GTIN, leaving the field empty is correct - do not invent codes.

    <ean>0194501234567</ean>
  4. 4

    Use Italian-language delivery_time formats

    delivery_time is parsed numerically for ranking. Use Italian parseable formats: 1 giorno lavorativo, 1-2 giorni lavorativi, 2-4 giorni lavorativi, 1-2 settimane. English or non-Italian text demotes the listing because the parser cannot extract a numeric window.

    <delivery_time>1-2 giorni lavorativi</delivery_time>
  5. 5

    Use Trovaprezzi&apos;s category taxonomy

    The category field accepts free-form paths with > separators or Trovaprezzi&apos;s own taxonomy strings (downloadable from the merchant dashboard). Auto-mapping handles ~80 percent of free-form paths but explicit Trovaprezzi-taxonomy strings produce noticeably better category-page placement and unlock category-specific filters (energy_label filtering for appliances, gender filtering for fashion).

    Moda > Calzature > Scarpe Sportive > Scarpe da Corsa
  6. 6

    Express stock as integer count

    Stock is a unit count - 0 suppresses the listing, 1+ keeps it active. Higher counts act as a minor ranking input above 0. Trovaprezzi caps the influence at 100 to discourage placeholder values. Use realistic counts.

    <stock>12</stock>
Optimization

Trovaprezzi Product Feed Optimization Tips

Proven strategies to improve your feed performance and product visibility

  1. 1

    Localize titles and descriptions in clear Italian

    Trovaprezzi users expect Italian product copy. English-only listings underperform CTR by 30-50 percent. Localize at the title and description level, even if the SKUs are otherwise identical. Lead with brand, then full product name in Italian, then key attributes (color, size, gender). Use proper Italian sentence case rather than ALL CAPS, which gets flagged as low quality.

    Bene: Nike Air Max 90 Scarpe da Corsa Uomo Nere/Bianche Taglia 42
    Male: NIKE AIR MAX 90 RUNNING SHOES MEN BLACK 42
  2. 2

    Solicit Trovaprezzi-platform reviews after every order

    Trovaprezzi collects post-purchase reviews directly. Merchants who add a post-delivery email pointing satisfied customers to leave a Trovaprezzi review accumulate review volume 2-3x faster than passive merchants. Review average is one of the heaviest ranking inputs - a 4.5+ rated merchant outranks a 3.5 rated competitor at higher prices.

    Day 10 email: 'Soddisfatto del tuo acquisto? Lascia una recensione su Trovaprezzi.'
  3. 3

    Maintain dispute rate below 2 percent for ranking stability

    Trovaprezzi&apos;s ranking demotes merchants with sustained dispute rates above 3 percent. Above 5 percent triggers manual review and potential suspension. The largest single dispute driver is declared-vs-actual delivery time mismatches - keep delivery_time conservative and deliver inside the declared window 95+ percent of the time.

    Conservative: 1-2 giorni lavorativi vs aggressive 1 giorno lavorativo
  4. 4

    Surface energy_label aggressively in appliance categories

    EU energy labels are mandatory for many appliance categories and Italian users actively filter on them. Listings with declared energy_label receive 15-25 percent CTR uplift in eco-filtered searches. Pull from compliance data already tracked for regulatory reasons - the data exists, plumbing is the only effort.

    <energy_label>A++</energy_label>
  5. 5

    Refresh feed daily, twice during peak periods

    Trovaprezzi polls daily by default. During Q4 (Black Friday through Christmas) and major Italian retail moments (Saldi sales windows in January and July), schedule twice-daily fetches at 06:00 and 14:00 CET to catch warehouse and promo updates ahead of competitors.

    Off-peak: daily 03:00 CET
    Peak/Saldi: twice daily
  6. 6

    Configure CPC bids reflecting Italian market economics

    Italian comparison-shopping AOVs run lower than DE/UK/FR averages but conversion rates are notably higher (Italian users research extensively before clicking). Set per-category CPC bids reflecting these dynamics: typically 0.10-0.40 EUR for fashion, 0.30-0.80 EUR for electronics, 0.20-0.60 EUR for home appliances.

    Moda CPC: 0.25 EUR
    Elettronica CPC: 0.55 EUR
Troubleshooting

Common Trovaprezzi Product Feed Feed Errors

Frequent feed issues and how to resolve them

  • Error

    English-only descriptions on Italian listings

    Solution

    Localize per market - English titles underperform CTR by 30-50 percent on Trovaprezzi. Use translation services or localization workflows in your PIM.

  • Error

    Price mismatch with link landing page

    Solution

    Trovaprezzi scrapes the link on every refresh. Differences greater than 0.05 EUR trigger 24-48h suppression. Common causes: IVA computation drift, timezone-mismatched promo windows. Diagnose via the Issues tab.

  • Error

    EAN missing on branded products

    Solution

    Aim for 95+ percent EAN coverage. Trovaprezzi&apos;s comparison view requires cross-merchant matching by EAN - listings without EAN appear only on standalone pages.

  • Error

    Encoding error on Italian accents

    Solution

    Trovaprezzi requires UTF-8 (preferably with BOM). Non-UTF-8 encoding corrupts à, è, é, ì, ò, ù. Use programmatic export with explicit UTF-8+BOM encoding.

  • Error

    delivery_time in English

    Solution

    Use Italian formats: 1 giorno lavorativo, 1-2 giorni lavorativi, 2-4 giorni lavorativi, 1-2 settimane. English or non-Italian text demotes the listing.

  • Error

    Image fetch failures

    Solution

    Trovaprezzi&apos;s crawler uses the TrovaprezziBot user agent. Whitelist TrovaprezziBot in robots.txt and CDN bot-management rules.

Metrics

Feed Performance Metrics to Track

Key metrics that indicate how well your product feed is performing

  • Click-Through Rate (CTR)

    Trovaprezzi CTR averages 2.5-4 percent for non-top-3 listings, 8-14 percent for top-3 positions. Below 1.5 percent typically indicates uncompetitive pricing or non-localized content (English titles on Italian listings).

  • Average Position

    Top-3 captures 60-70 percent of clicks on Trovaprezzi comparison pages. Position determined by price, delivery_time, stock, merchant rating, and CPC bid above category minimum.

  • Trovaprezzi Merchant Rating

    1-5 star merchant rating visible on every listing. Above 4.5 unlocks meaningful ranking boost; below 4.0 triggers ranking demotion. Driven by post-purchase customer reviews collected directly by Trovaprezzi.

  • Conversion Rate

    Trovaprezzi traffic typically converts at 5-9 percent across categories - among the highest CR of any Italian acquisition channel because users are deep in consideration. Below 3 percent points to landing-page issues.

  • Cost Per Acquisition (CPA)

    Healthy CPA: 4-10 EUR for fashion, 8-20 EUR for electronics, 6-15 EUR for home appliances. Track per-category and tune CPC bids to keep CPA below 25 percent of average order value.

How to Set Up Your Trovaprezzi Product Feed Feed

Step-by-step guide to creating and optimizing your product feed

1

Register a Trovaprezzi merchant account

Sign up at merchant.trovaprezzi.it. You will need a verified Italian or EU domain, a registered business entity (Italian P.IVA preferred), a published return policy in Italian, and an Italian-language customer service contact. Approval typically takes 5-10 business days.

2

Generate the Italian-localized XML feed

Build a UTF-8 (BOM) Trovaprezzi XML feed with localized titles, descriptions, delivery_time, and category strings. Aim for 95+ percent EAN coverage on branded SKUs. Validate against Trovaprezzi&apos;s online validator before submission.

3

Map categories to Trovaprezzi taxonomy

Download the latest taxonomy (in Italian) from the merchant dashboard. Map your internal categories to Trovaprezzi&apos;s explicitly. Free-form paths auto-map for ~80 percent of cases but explicit mappings produce better category-page placement.

Free Download

Trovaprezzi.it Feed Optimization Checklist

Download the complete Trovaprezzi.it playbook including the Italian-localized XML feed template, the per-category CPC framework reflecting Italian market economics, and the post-delivery review-solicitation playbook (Italian email templates).

  • Ready-to-use Trovaprezzi XML feed template with Italian-localized titles, descriptions, delivery_time, and category strings for fashion, electronics, and home appliances
  • Italian translation playbook covering automated description translation pipelines reviewed by native speakers - the highest-leverage CTR optimization
  • TrovaprezziBot whitelist configuration for Cloudflare, Akamai, AWS WAF, and Fastly
  • Italian-language post-delivery review-solicitation email template plus the 60-day path to a 4.5+ Trovaprezzi merchant rating
Get Free Template

Frequently Asked Questions

Common questions about Trovaprezzi Product Feed product feeds

Google Product Category Lookup

Full taxonomy list, IDs, and how to map your products correctly.

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checklist.html
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+ more steps in the attachment
Printable checklistHTML · 10 steps

The product feed optimization checklist

Actions:10•Phases:4•Format:HTML · print → PDF•Owners included:Yes

Ten hard steps that bring your rejection rate down and your CTR up — from title templates to source-side structured data.

  • Record your current rejection rate first as a baseline
  • Per-channel title templates (no copy-paste)
  • Pipe errors into Slack/email for same-day triage

One email, no follow-up spam. Print it and get to work.

Inside WISEPIM

Generate every feed automatically from one catalog

The WISEPIM Feed Hub turns your central product data into ready-to-publish feeds for every channel in this guide — and dozens more. Map fields once, schedule refreshes, monitor errors per channel, and push fixes back to the source. No manual exports, no format-juggling, no chasing rejections one channel at a time.

WISEPIM Feed Hub — multi-channel feed management dashboard

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