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PIM for marketing

PIM for Marketing Teams

Product content without the copy-paste

WISEPIM lets marketing write product copy once in the brand voice, optimize it for search, translate it and send it to the store, Google Shopping and social catalogs from one place.

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  • 70+ languages
  • Unlimited users
  • Free up to 100 products
Illustration of brand voice and product content panels around a brand logo

Key features

  • Your brand voice

    Teach the AI your tone, terms and product knowledge.

  • SEO fields included

    Titles, meta descriptions and keywords per product.

  • Feeds for campaigns

    Shopping and social catalogs from the same product source.

Why marketing teams look for a PIM

Where product marketing gets stuck

Marketing owns how products are presented, but the product data usually lives in systems owned by someone else. The result is copy-paste, waiting and inconsistent listings.

  1. Copy-paste between five tools

    Product copy is written in a document, pasted into the store, re-pasted into the marketplace and adjusted again for the shopping feed.

  2. A different voice on every page

    Freelancers, agencies and colleagues each write in their own style, so the same brand sounds different from one product page to the next.

  3. SEO fields left empty

    Meta titles and descriptions are the last thing anyone fills in, so most product pages compete in search with a default snippet.

  4. Campaigns wait for feeds

    Google Shopping, Meta and Pinterest campaigns depend on a clean product feed, and fixing one usually means a ticket for another team.

  5. Every market needs local copy

    Launching in a new country means translating every title, description and SEO field, and keeping them current after each change.

  6. Waiting on IT or ecommerce

    Small content changes queue behind technical work because marketing has no direct access to the product data.

Setup

From brand guide to live copy

Marketing teams usually start with one category and one channel, then roll the approach out.

  1. Bring in the products

    First day

    Connect the store or import a spreadsheet, so marketing works on the live catalog instead of a copy.

  2. Teach the AI your brand

    First week

    Fill in the knowledge library with your brand voice, audience and terminology, and set the keywords per category. On Free and Starter, start with prompts from the prompt library.

  3. Publish and feed the channels

    First weeks

    Generate and review copy for a category, push it to the store and build the shopping and social feeds your campaigns use.

How WISEPIM solves it

What marketing gets from a PIM

Four capabilities that put marketing in charge of product content.

  • AI that writes in your voice

    The knowledge library holds your brand voice, audience and channel rules, and every enrichment reads it. Prompt templates keep the structure of titles and descriptions consistent.

    Every product sounds like the same brand.

  • SEO fields for every product

    Generate meta titles, meta descriptions and keyword-led titles per product and language, built from your target keywords and product attributes.

    Product pages compete in search with written snippets.

  • Feeds for shopping and social

    Build catalog feeds for Google Merchant Center, Meta, Pinterest and TikTok from the same enriched products, with hosted feed URLs the platforms read.

    Campaigns launch with complete product data.

  • Translations that keep the voice

    Translate titles, descriptions and SEO fields into 70+ languages with AI, and keep a translation dictionary for terms that must not change.

    New markets open without a translation backlog.

Integrations

Channels marketing cares about

Shopping and social catalogs get a hosted feed; analytics tools bring search and traffic data back next to the products.

See all connections

In the product

Prompts your whole team reuses

The prompt library holds curated and custom prompts for titles, descriptions and SEO fields, so every colleague generates content with the same structure.

The prompt library: curated and custom prompts for every type of product content.

Compared

PIM versus the marketing stack

Marketing teams often combine a document tool, the store admin and a feed tool. This is how a PIM changes that setup.

PIM for marketing teams compared with documents plus store admin and with separate feed tools
What marketing needsWISEPIMDocuments and store adminFeed management tool only
Writing product copyAI in your brand voice, reviewed by youWritten by hand, pasted per channelRules on top of existing copy
SEO fieldsGenerated per product and languageFilled in by hand, if at allNot its focus
Shopping and social feedsHosted feeds from the enriched catalogSeparate export or pluginYes, their core strength
Translations70+ languages with a term dictionaryAgency or manual workUsually from the source data
Single source of product dataYesNo, copies everywhereReads from your store or PIM

Feed management tools such as Channable are strong at channel rules and campaign feeds. They work well together with a PIM: WISEPIM can hand Channable an enriched feed URL.

See the Channable connection

Price and free plan

What it costs a marketing team

There are no seat fees, so the whole marketing team, agencies and freelancers can work in the same catalog.

  • Free

    Test your brand voice on real products, no card required.

    Free

    • Up to 100 products
    • 50 AI credits per month
    • 3 languages included
    • AI enrichment for a first batch
    • 3 languages included
    • Unlimited users
    Start free

  • Starter

    SEO and enrichment for a full catalog.

    €299

    per month, billed yearly, or €399 month to month.

    • Up to 1,000 products
    • 4,000 AI credits per month
    • 3 languages included
    • Built-in SEO fields
    • Enough AI credits to enrich the catalog every month
    • Bulk editing across thousands of products
    See plan prices

  • Growth

    The knowledge library and AI chat for brand-led teams.

    €499

    per month, billed yearly, or €649 month to month.

    • Up to 5,000 products
    • 20,000 AI credits per month
    • 3 languages included
    • Knowledge library for brand voice
    • AI chat that takes action
    • Web research to fill product specs
    See plan prices

Review stages and Quality Guard checks are part of the Business plan. AI works out to a few cents per product depending on your plan; the pricing page shows every tier.

FAQ

PIM for marketing questions

What marketing managers ask about running product content in a PIM.

Still have questions?

Can't find the answer you're looking for? Please get in touch with our team.

Contact Support

Because product pages, shopping ads and social catalogs are all built from product data. With a PIM, marketing edits that data directly, writes it once in the brand voice and sends it to every channel, instead of requesting changes in several systems.

The knowledge library has guided areas for brand voice, audience, product context and channel rules. Every enrichment, prompt and chat answer reads it, so generated copy follows your tone and terminology. The knowledge library is part of the Growth plan and up.

Yes. Generated content is shown next to the original so you can edit or reject it before saving. Teams on the Business plan can add workflow stages and Quality Guard rules so nothing publishes before it passes review.

Yes. It generates meta titles, meta descriptions and keyword-led product titles from your target keywords and product attributes, per language. With Google Search Console connected, you see clicks and positions next to the products.

WISEPIM builds catalog feeds for Google Merchant Center (beta), Meta for Facebook and Instagram Shops, Pinterest and TikTok Shopping Ads (beta). It can also hand an enriched feed to Channable.

Yes. Every plan includes unlimited users, so agencies and freelancers can work directly in the catalog without extra licenses.

WISEPIM is free for up to 100 products. Paid plans are priced by product count, not by seats, and the pricing page shows every tier.

Put marketing in charge of product content.

Start free and test your brand voice on real products, or book a demo with your own catalog.

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150M+
languages
70+
integrations
33
countries
20+
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