Euronics: A management layer on top of a European product data warehouse
Euronics International is one of Europe's largest buying groups for consumer electronics, representing billions in annual revenue and serving thousands of member retailers across Europe.
The challenge
- Managing millions of SKUs across a complex, multi-country retail network
- Translating a modern data warehouse into accessible tools for business users
- Improving data governance and workflow processes
- Developing an AI strategy for multilingual content across European markets
Euronics had made significant investments in building a sophisticated data infrastructure to centralize product information for their member network. As the next step in their data strategy, they wanted to add a user-friendly visualization and management layer that would make their product data more accessible across the organization.
They also saw an opportunity to formalize their internal knowledge about data flows and transformation requirements into documented frameworks. They were looking for a partner who understood both modern data architectures and product information management, to take theirs to the next level.
The solution
WISEPIM was brought in to provide a visualization and management layer on top of Euronics' existing data architecture. Rather than replacing their infrastructure investments, we worked as a collaborative platform to enhance what they had already built.
Key features used
Visualizes product information directly from their existing systems
Makes the data model and attributes of a complex product catalog visible
Orchestrates data workflows
The collaboration began with discovery sessions focused on understanding Euronics' data architecture and workflow requirements. We connected WISEPIM to their data environment, enabling visualization of their massive product catalog, data models and associated attributes.
Throughout the project, we documented data flows and transformation requirements, formalizing institutional knowledge into reference materials for ongoing development.
Euronics treats product data as a competitive advantage for their member network, not just an operational checkbox. By investing in modern infrastructure and staying open to new approaches, they're building something their members will benefit from for years to come.
Additional benefits
- Visualization of product data across their catalog and their data structures
- Documented frameworks for data strategy that the team can reference and build upon
- Foundation for AI-driven content enrichment across European markets
- Expertise and architectural guidance available as they continue scaling operations
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- 100+ e-commerce teams use WISEPIM
- 50M+ products managed in production