E-commerce Dictionary

Visual product assets created through AI or 3D rendering rather than traditional photography, enabling scalable and cost-effective content creation.

Technical specifications are precise, objective details about a product's features, dimensions, materials, performance, and compliance standards.

Time to Market (TTM) measures the duration from a product's conception to its availability for purchase. Optimizing TTM is crucial for e-commerce businesses to stay competitive and capitalize on trends.

Transcreation is the process of adapting content from one language to another while maintaining its original intent, style, tone, and emotional impact.

The United Nations Standard Products and Services Code (UNSPSC) is a global hierarchical classification system used to categorize products and services for procurement and spend analysis.

Upselling is a sales technique encouraging customers to purchase a more expensive or premium version of a product. PIM systems support upselling through detailed product variant data.

User Generated Content (UGC) refers to any form of content created and published by unpaid contributors, such as customer reviews, photos, or videos.

Variant management is the process of efficiently organizing and maintaining product variations (e.g., different sizes, colors, materials) and their unique attributes and digital assets.

The vendor onboarding process is the systematic procedure for integrating new suppliers into a company's systems and workflows, especially for product data.

Vendor Product Data (VPD) refers to the product information received from suppliers, manufacturers, or distributors.

A dedicated online platform where vendors and suppliers can submit, update, and manage their product data directly for a retailer.

A system or process for managing product information received from external vendors or suppliers, ensuring data quality and consistency.