Your Product Content,
Fully Automated
Go beyond AI-generated descriptions. WISEPIM combines intelligent content generation, rule-based content logic, and trigger-based workflows into one seamless automation pipeline. From raw product data to publish-ready content, without touching a keyboard.
Key features
AI Content Generation
Generate descriptions, specs, SEO content, and translations with AI that understands your products, your brand voice, and your audience.
Rule-Based Content Logic
Define variables, formulas, and conditional blocks that auto-generate structured content across your entire catalog. Write once, apply everywhere.
Workflow Automation
Chain triggers, AI actions, quality checks, and publishing steps into automated pipelines. Products move from import to live without any manual work.
Replace Hours of Manual Work with Automation
Teams using all three automation layers spend far less time on content creation and more time on strategy.
Three Layers of Content Automation
Most tools stop at AI generation. WISEPIM gives you three layers of automation that work together, so your content pipeline runs itself.
Layer 1: AI Content Generation
Generate any content type with AI
Use AI to write product descriptions, short descriptions, SEO titles, meta descriptions, bullet points, and marketing copy. Customize the output with your brand voice, tone guidelines, and industry-specific terminology. Run it on one product or thousands at once.
Layer 2: Content Logic
Variables, formulas, and conditional content
Define reusable variables and formulas that auto-generate structured content based on product attributes. Create conditional blocks that show different content depending on price, stock, category, or any custom field. Write the template once and every product resolves it automatically.
Layer 3: Workflow Automation
Trigger-based pipelines that run end to end
Chain triggers, AI actions, quality checks, and publishing steps into automated workflows. When a product is created, imported, or updated, the pipeline kicks in automatically: it enriches, translates, validates, and publishes without any manual steps.
AI Content Generation
AI That Writes Like Your Best Copywriter
Generate compelling product content that converts. AI handles the writing while you set the rules for tone, style, and structure.
All Content Types, One Action
Descriptions, specs, SEO titles, meta descriptions, bullet points, and marketing copy, all from a single action.
Brand Voice Control
Create custom prompts with tone, style, and terminology guidelines. Your AI output always sounds like your brand.
Prompt Lab Testing
Test and refine prompts on real products before running them at scale. See results in real time and save the best ones.
Structured Content That Writes Itself
Define variables, formulas, and conditional content blocks that auto-generate product copy based on attributes, categories, and channels.
Dynamic Variables
Seven variable scopes, from built-in product fields to conditional if/else blocks. Use {{scope.key}} syntax to inject data anywhere.
Formula Engine
Arithmetic, math, and text functions with live preview. Calculate shipping estimates, format prices, or combine text fields.
Channel Transformations
Transform content per sales channel automatically. Truncate for Amazon, strip HTML for feeds, add templates for your webshop.
Content Logic Rules
Chain Everything Into Automated Pipelines
The Automation Builder lets you connect triggers, AI actions, quality checks, and publishing steps into visual workflows. When a product event happens, your entire pipeline runs automatically: from enrichment to translation to going live on every channel.
The Full Pipeline in Action
Try AI on a Single Product
Pick any product and hit enrich. AI generates a full description, extracts specs, writes SEO titles, and fills in missing attributes, all in seconds. See the result instantly and get a feel for what's possible.
Experiment in the Prompt Lab
Play around with different prompts on real products. Tweak the tone, adjust the length, add brand-specific terminology. Compare outputs side by side until it sounds exactly like your brand. Save your best prompts for later.
Run It in Bulk
Happy with the results? Select hundreds or thousands of products and generate content for all of them at once. The same AI, the same prompts, the same quality, but now across your entire catalog in minutes instead of months.
Go Further with Content Logic
Layer in variables, formulas, and conditional blocks that handle the structured stuff AI can't: shipping info based on weight, pricing labels by tier, channel-specific formatting. Write the rule once and every product resolves it automatically.
Automate the Full Pipeline
Connect everything into a workflow that runs itself. When a new product is imported, the pipeline kicks in: AI enriches it, content logic formats it, quality checks validate it, and it publishes to every channel without any manual steps.
Try AI on a Single Product
Pick any product and hit enrich. AI generates a full description, extracts specs, writes SEO titles, and fills in missing attributes, all in seconds. See the result instantly and get a feel for what's possible.
Experiment in the Prompt Lab
Play around with different prompts on real products. Tweak the tone, adjust the length, add brand-specific terminology. Compare outputs side by side until it sounds exactly like your brand. Save your best prompts for later.
Run It in Bulk
Happy with the results? Select hundreds or thousands of products and generate content for all of them at once. The same AI, the same prompts, the same quality, but now across your entire catalog in minutes instead of months.
Go Further with Content Logic
Layer in variables, formulas, and conditional blocks that handle the structured stuff AI can't: shipping info based on weight, pricing labels by tier, channel-specific formatting. Write the rule once and every product resolves it automatically.
Automate the Full Pipeline
Connect everything into a workflow that runs itself. When a new product is imported, the pipeline kicks in: AI enriches it, content logic formats it, quality checks validate it, and it publishes to every channel without any manual steps.
From Manual Content Creation to Full Automation
See how each step of your content workflow transforms when you combine all three automation layers.
Before: Manual Content Creation
Every product needs manual descriptions, copy-pasting between channels, hand-translated content, and individual quality checks. Brand voice is inconsistent, SEO is an afterthought, and your team is buried in repetitive work.
50 products/week
65%
4+ team members
After: Fully Automated Pipeline
Products flow through AI generation, content logic, quality checks, and channel publishing automatically. Your team focuses on strategy and edge cases while the pipeline handles the rest.
10,000+ products/week
99%
1 person oversight
Product Import
New products are detected and routed into your content pipeline automatically. Required fields are flagged and the enrichment process begins.
AI Content Generation
AI generates descriptions, titles, specs, and marketing copy using your brand-specific prompts and guidelines.
Content Logic
Variables, formulas, and conditional blocks fill in structured content: shipping info, promotions, channel-specific formatting, all resolved automatically.
Quality Validation
Automated quality checks verify completeness, consistency, and SEO readiness before content moves to publishing.
Channel Publishing
Approved content is published to all connected sales channels with platform-specific formatting applied automatically.
Hours to Enrich 1,000 Products
Content Consistency
Manual Steps Required
Get Started in Three Steps
Setting up product content automation is straightforward. No technical skills required.
Set Up Your Content Rules
Configure AI prompts with your brand voice, define Content Logic variables for structured content, and set quality standards for validation.
Build Your Automation
Connect triggers, actions, and conditions in the visual workflow builder. Start from a template or build from scratch.
Watch It Run
Products flow through your pipeline automatically. Monitor progress, review quality scores, and scale with confidence.
Built for Teams That Ship Product Content at Scale
Whether you manage hundreds or hundreds of thousands of products, product content automation removes the bottleneck.
E-commerce Teams
Scale your product catalog without scaling your headcount. Let automation handle descriptions, specs, and SEO for every product.
Multi-Channel Sellers
Maintain consistent, channel-optimized content across your webshop, Amazon, Bol.com, and every other platform.
International Brands
Enter new markets with automated translations that preserve your brand voice and adapt to local expectations.
Product Managers
Stop spending time on data entry and content formatting. Focus on product strategy while automation handles the rest.
Ready-Made Automation Scenarios
Start with a proven workflow pattern and customize it to fit your business.
New Product Onboarding
Import products and let the pipeline enrich descriptions, generate specs, translate to all languages, and publish to every channel automatically.
Seasonal Content Refresh
Schedule automations to update descriptions, pricing labels, and promotional messaging across your entire catalog for seasonal campaigns.
Market Expansion
Enter new markets by automating translations, channel-specific formatting, and localized content generation. Go from one market to ten without hiring.
Product content automation: frequently asked questionsProduct content automation: frequently asked questions
How the three layers fit together, and what you need to run them.
Explore More AI & Automation Features
Discover other features designed to automate your product management and eliminate manual work.
AI Automation
Scale 10x without hiring. Let AI handle content, enrichment, and optimization automatically.
AI Product Enrichment
See how WISEPIM enriches, validates, and translates product data end-to-end with AI.
AI Description Writer
Generate compelling product descriptions, SEO titles, and attribute values with AI.
Generate product content in minutes, not months.
AI writes, structures, and publishes on-brand product content across your whole catalog, automatically.