Product catalog management software
Catalog Management Software
Structure, enrich and publish every product in your catalog
WISEPIM is catalog management software for ecommerce: one category tree, one attribute model, variants kept together and bulk edits across thousands of products, published to every channel you sell on.
- 12 attribute types
- 33 integrations
- Free up to 100 products
Key features
Categories and attributes
One tree and one set of typed fields for the whole catalog.
Variants and families
Sizes, colors and models grouped under one parent product.
Bulk changes
Filter, select and edit thousands of products in one action.
Why catalogs get out of hand
Where product catalogs lose structure
A catalog rarely breaks in one go. It drifts: a new supplier, a new category, a quick fix in one channel, until nobody trusts the data.
Category trees that grew by accident
Duplicate categories, products filed in the wrong branch and a different tree per channel make products hard to find for shoppers and staff.
The same attribute five ways
Colour, color, Kleur and col: when attributes are free text, filters break and comparisons stop working.
Variants stored as separate products
Sizes and colors listed as loose products split reviews, clutter search results and make price changes a manual job.
Changes made one product at a time
A price update, a new attribute or a category move across hundreds of products takes days when the tool only edits one product at a time.
Each channel has its own catalog
When the webshop, the marketplace and the print catalog keep their own copies, nobody knows which version is correct.
No view of what is missing
Without completeness checks, products go live without images, dimensions or descriptions, and the gaps surface as returns and support questions.
Setup and migration
From messy export to clean catalog
Catalog cleanup is a project you can do in stages. Most teams start with the categories that sell the most.
Import what you have
First day
Connect your store or upload a CSV, Excel or XML file. AI proposes the field mapping, and duplicates are matched on SKU or EAN.
Set the structure
First week
Define the category tree, the attributes per category and the product families that hold your variants. Fix the existing products with bulk edits.
Enrich and publish
First weeks
Fill the gaps with AI, review the results and push the catalog to your channels one at a time.
How WISEPIM solves it
What catalog management software should do
Four capabilities that keep a catalog in order as it grows.
One structure for the catalog
Manage the category tree, twelve attribute types with validation, attribute groups and product families in one place, so every product follows the same model.
Filters, comparisons and feeds work because the data is consistent.
Bulk editing at catalog scale
Filter thousands of products and change prices, statuses, categories or attributes in one action, or append and prepend text across a selection.
A catalog-wide change takes minutes instead of days.
AI for the gaps
Generate descriptions, titles, attribute values and translations for products that miss them, and review the output before it is saved.
Thin products become complete products without a copywriting backlog.
Publish the same catalog everywhere
Sync stores and build feeds for marketplaces and shopping channels from the same products, with channel-specific fields where a channel needs them.
Every channel shows the version you approved.
Integrations
Where the catalog gets published
Stores sync both ways; marketplaces and social catalogs get a feed built from the same products.
- ShopifyImport products and push titles, prices, stock, images and translations back.
- WooCommerceImport the full catalog and send prices, stock, SEO and details back.
- Magento 2Import products and export prices, stock, images and SEO to your store.
- ShopwareImport your Shopware 6 catalog to enrich it with AI and publish it to other channels.
- bol.comMap your data and generate a hosted feed file for bol.com.
- Meta CatalogA hosted catalog feed for Facebook and Instagram Shops.
In the product
The category tree you control
Categories in WISEPIM carry their own attributes and products, and you can enrich or export a whole branch at once.
Product catalog management
A catalog you can trust
What changes when the catalog has one structure and one owner.
Products are findable
Clean categories and consistent attributes power navigation and filters.
Shoppers find the product instead of a competitor's.
Changes are fast
Bulk edits and saved import mappings turn recurring work into one action.
Your team spends time on range decisions, not data entry.
Products are complete
Gaps are visible and AI fills them for review.
Fewer returns and support questions about missing information.
Channels agree
Every store and feed is built from the same record.
The price and spec a customer sees are the same everywhere.
Compared
Catalog software versus the alternatives
Catalog management can happen in a spreadsheet, in the store admin or in a PIM. Each fits a different stage.
| What you need | WISEPIM | Spreadsheets | Store admin | Enterprise PIM suites |
|---|---|---|---|---|
| Enforced attributes and categories | Typed attributes with validation | Free text per cell | Limited to the store's model | Yes |
| Variants and families | Product families with shared attributes | Rows you keep in sync by hand | Yes, per store | Yes |
| Bulk changes | Filter and edit thousands at once | Formulas, then re-import | Basic bulk editors | Yes |
| Several channels | Store sync and feeds per channel | One export per channel | Its own store only | Yes, often through connectors |
| Price | Free up to 100 products, published plans after that | Free | Included in the store plan | Usually quoted on request |
For a single store with a small range, the store admin is often enough. The informational guide below covers product catalog management as a practice, independent of the tool.
Read the product catalog management guidePrice and free plan
What catalog management software costs
Plans follow your product count, with unlimited users and all store integrations on every plan.
Free
Structure a first range with your real products, no card required.
Free
- Up to 100 products
- 50 AI credits per month
- 3 languages included
- Import and export via Excel or CSV
- Up to 3 custom attributes
- Your store integration
Starter
A full catalog with bulk editing and SEO.
€299
per month, billed yearly, or €399 month to month.
- Up to 1,000 products
- 4,000 AI credits per month
- 3 languages included
- Bulk editing across thousands of products
- Enough AI credits to enrich the catalog every month
- Built-in SEO fields
Larger catalogs move up in steps of product count, and the pricing page shows each tier. AI works out to a few cents per product depending on your plan.
FAQ
Catalog management software questions
What teams ask when they outgrow the spreadsheet.
Still have questions?
Can't find the answer you're looking for? Please get in touch with our team.
Contact SupportGive your catalog one structure.
Start free with 100 products, or book a demo and we look at your category tree together.
- products enriched
- 150M+
- languages
- 93
- integrations
- 33
- countries
- 20+
Maintained byDiego NijboerCo-Founder & CTO