E-commerce Dictionary

A comprehensive plan outlining how product data is sourced, managed, optimized, and distributed to meet business objectives and customer needs. It defines the 'why' and 'how' of product information management.

The logical organization and relationships of all product data elements within a PIM system, defining how information is stored and connected.

Product information usability refers to how easily and effectively users can find, understand, and use product information to make informed purchasing decisions.

A product information workflow is a structured sequence of tasks and approvals for creating, enriching, and publishing product data across various channels.

Product launch management is the comprehensive process of planning, coordinating, and executing all activities required to introduce a new product to the market.

A product launch workflow is a defined sequence of tasks and approvals required to bring a new product to market, ensuring all necessary steps are completed.

The strategic management of a product's journey from concept and planning through development, launch, growth, maturity, and eventual retirement.

PLM is the strategic process of managing a product's entire journey from conception, design, and manufacturing to service and disposal.

Product Marketing Data comprises all information specifically tailored to promote and sell a product, highlighting its benefits and features to target audiences. It is distinct from technical specifications and is optimized for engagement.

Product merchandising is the process of presenting products to customers to maximize sales, involving product placement, promotions, and visual display strategies.

Product merchandising rules are automated logic applied to product listings to optimize visibility, promotions, and presentation based on defined criteria.

Product onboarding is the process of integrating new products into a company's systems, enriching their data, and preparing them for sale across all channels.