E-commerce Dictionary

Ghost SKUs are redundant or orphaned product identifiers in a database that do not correspond to physical inventory, often causing data synchronization issues.

GDSN is an internet-based network that enables real-time, global exchange of standardized product information between trading partners. It ensures data consistency across the supply chain.

A globally unique 14-digit number used to identify trade items, crucial for product identification in e-commerce and logistics.

A golden record is the single, most accurate, and complete version of a data entity (like a product) compiled from all available sources, ensuring data consistency.

GraphQL for PIM is a query language that allows developers to request specific product data attributes in a single API call, improving performance for headless commerce.

A guided selling experience uses product information to help customers find suitable products by answering questions or applying filters based on their needs.

A Headless CMS is a back-end only content management system that acts as a content repository, making content accessible via an API for display on any device or platform.

Headless commerce decouples the frontend (head) from the backend (body) of an e-commerce platform, allowing greater flexibility in content delivery.

Headless PIM separates the PIM's backend data management from its frontend presentation, allowing product information to be delivered via API to any channel or device.

Hyper-personalization uses real-time data and AI to deliver highly relevant product experiences and content to individual customers based on their specific behavior and context.

Image optimization is the process of reducing file sizes of product images for faster loading without sacrificing quality. This improves web performance and SEO.

The process of checking and verifying product data during import to ensure it meets quality standards and system requirements before acceptance.