Google product taxonomy 2021-09-21

Advertising & Marketing Google product category ID 5863

Advertising & Marketing sits under Business & Industrial in Google's product taxonomy. It has 3 subcategories and 3 categories in total, down to level 3.

Category ID and path

ID: 5863
Full path: Business & Industrial > Advertising & Marketing

All categories below Advertising & Marketing

All 3 categories below Advertising & Marketing, indented by level, with their IDs.
ID	Category	Below it
5884	Brochures	None
5864	Trade Show Counters	None
5865	Trade Show Displays	None

No extra attributes for this branch

Google's product data specification lists no category-specific attributes for Advertising & Marketing. The attributes it requires for every product still apply: id, title, description, link, image_link, availability, price. Product data specification

Shopify categories that map to Advertising & Marketing

From Shopify's published crosswalk (2026-08 to Google 2021-09-21): 21 Shopify categories map into this branch. The 15 closest matches are listed.

Shopify category	Google category
bi-1 Business & Industrial > Advertising & Marketing	5863 Advertising & Marketing
bi-1-1 Business & Industrial > Advertising & Marketing > Brochures	5884 Brochures
bi-1-2 Business & Industrial > Advertising & Marketing > Trade Show Counters	5864 Trade Show Counters
bi-1-3 Business & Industrial > Advertising & Marketing > Trade Show Displays	5865 Trade Show Displays
bi-1-2-1 Business & Industrial > Advertising & Marketing > Trade Show Counters > Lockable Counters	5864 Trade Show Counters
bi-1-2-2 Business & Industrial > Advertising & Marketing > Trade Show Counters > Modular Counters	5864 Trade Show Counters
bi-1-2-3 Business & Industrial > Advertising & Marketing > Trade Show Counters > Pop-Up Counters	5864 Trade Show Counters
bi-1-2-4 Business & Industrial > Advertising & Marketing > Trade Show Counters > Portable Counters	5864 Trade Show Counters
bi-1-3-1 Business & Industrial > Advertising & Marketing > Trade Show Displays > Backlit Displays	5865 Trade Show Displays
bi-1-3-2 Business & Industrial > Advertising & Marketing > Trade Show Displays > Banner Stands	5865 Trade Show Displays
bi-1-3-3 Business & Industrial > Advertising & Marketing > Trade Show Displays > Digital A-Boards	5865 Trade Show Displays
bi-1-3-4 Business & Industrial > Advertising & Marketing > Trade Show Displays > Digital Signage Flat Panels	5865 Trade Show Displays
bi-1-3-6 Business & Industrial > Advertising & Marketing > Trade Show Displays > Interactive Flat Panels	5865 Trade Show Displays
bi-1-3-7 Business & Industrial > Advertising & Marketing > Trade Show Displays > Interactive Kids' Tables	5865 Trade Show Displays
bi-1-3-8 Business & Industrial > Advertising & Marketing > Trade Show Displays > Kiosks	5865 Trade Show Displays

Download the full Shopify to Google crosswalk

How to set google_product_category in your feed

Put the numeric ID in the google_product_category attribute. Google accepts the ID or the full path, not both; the ID stays the same in every language. The attribute is optional: without it, Google assigns a category itself.

XML feed (RSS 2.0)

<item>
  <g:id>SKU-123</g:id>
  <g:google_product_category>5863</g:google_product_category>
</item>

Text feed (TSV or CSV)

id	google_product_category
SKU-123	5863

Google's help page on google_product_category

Not sure which category fits?

Paste a few product titles and the Category Finder suggests a Google product category and ID for each one.

Questions about Advertising & Marketing

What is the Google product category ID for Advertising & Marketing?

The ID is 5863 and the full path is Business & Industrial > Advertising & Marketing. In google_product_category you send either the ID or the full path, not both. The ID is the same in every language.

How many subcategories does Advertising & Marketing have?

Advertising & Marketing has 3 direct subcategories and 3 categories in total, down to level 3 of the taxonomy (version 2021-09-21).

Which attributes does Google require for Advertising & Marketing?

Google's product data specification lists no extra attributes for this category. The attributes Google requires for every product still apply: id, title, description, link, image_link, availability, price.

Other categories in Business & Industrial

Back to Business & Industrial

Google product taxonomy guide

How the taxonomy works, how to choose the deepest category and common mistakes.

Download the full list

All 5,595 Google categories with IDs as CSV or JSON, in 7 languages.

Product Category Finder

Find the Google category and ID for your own product titles.

Product data specification