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WISECHAT

Your storefront answers product questions WISECHAT reads your live catalog

An assistant on your storefront that answers product questions out of your live WISEPIM catalog, with prices, stock and a link to the item.

  • One script tag
  • 4 conversation tones
  • Answers in the visitor's language

Key features

  • It reads the record, not the page

    Attributes, variants, prices and stock come from your product data, so an answer is never a guess at what your HTML meant.

  • You decide what it can see

    Categories, pricing, stock, attributes and Knowledge Library entries are toggled per widget, and unpublished products stay hidden.

  • It sounds like your shop

    Name, logo, colour, tone and response language are set in a four-step wizard, not in a support ticket.

Why not a scraper

It reads your records, not your HTML

A scraper sees the page. WISECHAT queries the same structured catalog your channels already export from.

  • Structured data, not scraped pages

    Attributes, variants, prices and stock come from the product record, so a price change is right the moment you save it.

    Result: no answer built from a stale copy of your HTML.

  • Your rules, not a system prompt

    Tone, banned words and audience come from the same Knowledge Library that governs your product copy.

    Result: one voice across the page and the chat.

  • Answers that link to the product

    Replies carry the product itself, with its image, price and stock, so a question can end on a product page.

    Result: a shopper lands on the item instead of back in the search box.

What shoppers ask

Three questions a search box cannot handle

Every answer is built from your catalog, so it names real products at the prices you are actually charging.

  • Finding a product

    Shopper asks

    I need running shoes under €120 in size 43 with good arch support

    WISECHAT does

    Filters your catalog by price, by the size that is actually in stock and by the attributes you maintain, then answers with the products that match.

  • Comparing two

    Shopper asks

    What's the difference between the Pro and the Plus?

    WISECHAT does

    Reads the specifications on both records and lays out where they differ, instead of repeating both product descriptions back at the shopper.

  • Picking a size

    Shopper asks

    I'm usually a medium in another brand. What should I take here?

    WISECHAT does

    Uses the sizing guidance you put in the Knowledge Library together with the fit notes on that product, and names the size to take.

Setup

Four steps, then one paste

The wizard is the whole configuration. The storefront only ever gets a single script tag.

  1. 01

    Brand it

    step 1

    Set the widget name, the logo and the brand colour. The live preview beside the fields shows what a visitor will actually see.

    A widget that looks like it belongs on the shop it sits on.

  2. 02

    Decide how it talks

    step 2

    Pick one of four tones, choose whether it answers in the visitor's language or a fixed one, and switch pricing and stock status on or off.

    Answers in the register you want, using only the data you allow.

  3. 03

    Paste one snippet

    step 3

    Copy the embed script and paste it into your storefront's head, or just above the closing body tag. It loads asynchronously and does not block rendering.

    The widget on every page, with no plugin and no app store.

  4. 04

    Go live and watch what gets asked

    step 4

    Check the live page once, then let the conversations start filling the analytics screen with what people actually want to know.

    A running list of shopper questions, including the ones your catalog could not answer.

Brand and preview

You see the widget before your shoppers do

The first step of the wizard is the widget's name, logo and brand colour, with a live preview beside the fields, so nothing reaches your storefront that you have not already looked at.

Step 1 of four: the preview on the right redraws as you type, showing the greeting and the input box a visitor will get.

What you control

Four switches that stay yours

Each widget is configured on its own, so a second storefront is a second configuration rather than a compromise.

  • Name, logo and colour

    Set per widget, with the live preview updating while you type.

  • Which data it may use

    Categories, pricing, stock, attributes and Knowledge Library entries, each toggled separately.

  • Tone and language

    Four tones, and either a fixed response language or the visitor's own.

  • The badge

    The Powered by WISEPIM link in the footer is nofollow, and paid plans can remove it.

FAQs

WISECHAT questions, answered

What it can see, how you install it, and what keeps it safe on a public page.

Still have questions?

Can't find the answer you're looking for? Please get in touch with our team.

Contact Support

Those build a knowledge base by scraping your website, so a price or stock change is only picked up the next time they crawl. WISECHAT queries your WISEPIM catalog directly: attributes, variants, prices and stock as they stand right now. It is not a general support bot, though: questions about orders, shipping status or returns policy are only answered as far as you have put those answers into the Knowledge Library.

Only what you switch on in the widget settings: the whole catalog or specific categories, pricing, stock levels, product attributes and Knowledge Library entries. Internal-only fields and unpublished products are never exposed, and each source is a separate toggle you can turn off again.

It authenticates with a site key that identifies your storefront, rate limits are enforced per plan, and it can only read the sources you enabled. The widget runs isolated from your page, so it does not touch your storefront's DOM, cookies or customer data.

Copy the embed snippet from the Install step of the wizard and paste it into your storefront's head, or directly above the closing body tag. It works on Shopify, WooCommerce, Magento, BigCommerce and any custom stack, including Next.js, Nuxt, Gatsby and static HTML. There is no plugin or app to install.

Widget name, logo, brand colour, position and welcome message, plus one of four personas: Friendly, Professional, Concise or Luxury. All of it is set in WISEPIM with a live preview. The layout of the widget itself is fixed; you are choosing its look, not rebuilding it.

It follows the languages configured on your WISEPIM project, and can either auto-detect the visitor's language or stay on one you pick. An answer in German uses the German values from your catalog, so a language you have not translated your products into is a language it cannot answer well.

A small link in the widget footer, marked nofollow so it has no effect on your store's SEO. Paid plans can remove it entirely.

Next step

Set up the widget, see it answer

Start free, run the four steps, and read a few replies against your own catalog before it goes on the storefront.