Skip to main content
Marketplace Guide

How to sell on eBay

Listing requirements, feed specifications, and optimization tips for eBay.

Diego Nijboer · WISEPIM·
14
Required Fields
35+
Optional Fields
25,000+
Categories
Near real-time
Update Frequency
Overview

What is eBay?

eBay is one of the world's largest and most established online marketplaces, connecting millions of buyers and sellers across 190 markets worldwide. eBay gives sellers access to a large global audience. Originally known for its auction-style listings, eBay has evolved into a predominantly fixed-price marketplace, where most items now sell at a set price through the Buy It Now format. The platform supports both individual and professional sellers across virtually every product category.

Listing products on eBay requires sellers to provide accurate product information including titles, descriptions, item specifics, product identifiers (UPC, EAN, ISBN, or MPN), condition details, and high-quality images. eBay's Cassini search engine relies heavily on structured data and item specifics to determine listing visibility in search results. Unlike some marketplaces, eBay gives sellers significant control over their listing presentation, including custom descriptions with HTML formatting, multiple listing formats (auction, fixed price, or classified ad), and flexible pricing and shipping options.

eBay provides a comprehensive suite of seller tools including the Seller Hub dashboard, Terapeak product research, Promoted Listings advertising, the eBay Global Shipping Program, and Managed Payments. For product data integration, eBay offers the Trading API, the newer RESTful APIs (Browse, Inventory, Account, Fulfillment, and Marketing), and bulk upload capabilities through the File Exchange system or Seller Hub. Integrating a PIM system with eBay enables sellers to maintain consistent product data across multiple eBay sites (e.g., ebay.com, ebay.co.uk, ebay.de) and synchronize inventory levels in real time.

At a Glance

Owned byeBay Inc.
Year Founded1995
RegionGlobal
Official WebsiteVisit Site
API Available
Yes
Selling guide

How to sell on eBay, step by step

Selling on eBay takes less setup than most marketplaces: an account, a verified address and a first listing. Selling well takes more: the right fees in your prices, complete item specifics and photos that meet eBay's rules. This guide covers both, in the order you will need them.

Open a seller account

You can register to sell on eBay with a verified address in one of the countries eBay supports. Choose a personal account if you sell things you own, and a business account if you sell as a company or buy goods to resell.

Business sellers and sole proprietors who sell to buyers in the EU Single Market must pass full verification before they can list. eBay checks personal and business information, phone, email and bank account details.

What selling on eBay costs

Without an eBay Store, eBay's standard fee page lists two fees for most sellers:

  • Insertion fee: up to 250 listings a month are free of insertion fees. After that, each listing costs $0.35, and the fee is not refunded if the item does not sell.
  • Final value fee: for most categories 13.6% of the total sale amount up to $7,500, plus 2.35% of the part above $7,500, plus a per-order fee of $0.30 for orders of $10 or less and $0.40 for orders above $10.

Some categories have their own rates, and eBay Store subscribers pay different fees in exchange for a monthly subscription. Optional upgrades and Promoted Listings cost extra. These are US figures: other eBay sites set their own fees, so check the fee page for the site you sell on.

The listing data eBay asks for

Every listing starts from a category, and the category decides which item specifics eBay requires. Fill these in before you publish:

  • Title: up to 80 characters with brand, model, product type and the details buyers search for. No filler words or symbols.
  • Category: the most specific leaf category for the item.
  • Item specifics: the structured attributes for that category, such as brand, MPN, size, color and material. Buyers filter search results on them.
  • Product identifiers: a UPC, EAN or ISBN, or brand plus MPN where the category asks for one.
  • Condition: new, used, refurbished or for parts, with a condition description for used items.
  • Price and format: Buy It Now, auction or both, with Best Offer if you want to negotiate.
  • Shipping and returns: a shipping service, handling time and return policy.

Field lengths and formats for each field are in the listing requirements table further down this page.

Photo rules

eBay's photo guidance is short and worth following exactly:

  • Add up to 24 photos per listing.
  • Use a minimum resolution of 500 x 500 pixels. eBay recommends about 1600 x 1600 pixels.
  • A white background is generally best. For reflective items, a darker background may work better.
  • Do not add badges, logos, copyright notices or watermarks to the photos.

Listing many products at once

For a handful of items, the listing form in Seller Hub or the app is enough. For a catalog, eBay offers bulk upload templates in Seller Hub Reports and APIs such as the Inventory API for software that lists on your behalf. Either way, the work is the same: one row or record per product, with the category, item specifics, identifiers and photos complete.

A plan for your first listings

  • Register, verify your account and set up payouts.
  • Look up sold listings for your products to see the prices and titles that sell.
  • Write titles and fill every required and recommended item specific for each category.
  • Shoot or collect photos that meet the rules above.
  • Price with the final value fee and per-order fee included, then publish a first batch.
  • Ship on time and answer messages quickly: your seller performance decides your visibility later.

Where WISEPIM fits

WISEPIM has no eBay connection: it does not log in to eBay and you still list on eBay yourself. It helps you prepare the data you list with:

  • Keep titles, descriptions, attributes and identifiers for every product in one place, and let AI write or improve titles and descriptions.
  • Run the Marketplace basics rule pack in Quality Guard to find products without the data most marketplaces ask for.
  • Export your products to Excel or CSV with a saved template, in the columns and order your upload file expects.
  • Translate listings with AI into 70+ languages if you sell on other eBay sites.
See how product export templates work

Sources

Checked on Oct 11, 2026

Listing Requirements

eBay Listing Requirements

Required and optional fields for product listings on this marketplace

Required
10
Listing Title
80 characters

The listing title is the most critical element for eBay search visibility. Cassini, eBay's search engine, indexes every word in the title to match buyer searches. Use all 80 characters to include relevant keywords, brand name, model number, and key attributes. Avoid filler words like 'WOW', 'L@@K', excessive punctuation, or all-caps text, as these can reduce search performance and buyer trust.

Format: Brand + Product Name + Key Attributes (Size, Color, Model)
Example: Apple AirPods Pro 2nd Generation USB-C Wireless Earbuds - White MQD83AM/A
Item Specifics

Item specifics are structured product attributes required by eBay for each category. These include fields like Brand, MPN, Type, Size, Color, and Material. eBay's search engine uses item specifics to power filtered searches and surface products in relevant categories. Completing all required and recommended item specifics lets your listing appear when buyers narrow their search with filters.

Format: Category-specific attribute-value pairs
Example: Brand: Apple, Model: AirPods Pro 2, Connectivity: Bluetooth 5.3, Color: White
Product Description
No strict limit (recommended under 4,000 characters)

The product description allows sellers to provide detailed information about the item. eBay supports HTML formatting, enabling rich descriptions with images, tables, and styled text. However, active content (JavaScript, Flash, plugins) is prohibited. Descriptions should be mobile-responsive because many buyers shop on their phones. Keep descriptions focused, factual, and free from links to external websites or contact information.

Format: HTML or plain text with mobile-responsive design
Example: Authentic Apple AirPods Pro 2nd Generation featuring active noise cancellation, adaptive transparency, and personalized spatial audio. Includes MagSafe charging case with USB-C connector...
Product Images
Up to 24 images (free)

eBay allows up to 24 free images per listing. The first image is the gallery image that appears in search results and should clearly show the product. High-resolution images (1600x1600px or larger) enable the zoom feature, which improves buyer confidence. Images should accurately represent the item, especially for used or refurbished products. Stock photos are acceptable for new items but original photos typically perform better. Watermarks, borders, and promotional text on images are not permitted.

Format: JPEG, PNG, TIFF, BMP, or GIF; minimum 500x500px (1600x1600px recommended)
Example: Main image: product on white or neutral background. Additional: multiple angles, close-ups, labels, accessories included
Price

Sellers can set a fixed price (Buy It Now), an auction starting price, or both. For auction-style listings, a reserve price can be set as a minimum sale price (additional fee applies). Best Offer can be enabled on fixed-price listings, allowing buyers to negotiate. eBay charges a final value fee as a percentage of the total sale amount including shipping.

Format: Numeric value in listing currency (auction start price, Buy It Now price, or both)
Example: 49.99 (Buy It Now) or Start: 0.99, Buy It Now: 49.99
Condition

Every listing must specify the item condition using eBay's standardized condition values, which vary by category. For used items, a detailed condition description should be provided to set buyer expectations and reduce returns. The Certified Refurbished program requires sellers to meet specific quality standards and offers enhanced buyer protections.

Format: Predefined condition values from eBay's condition list
Example: New, Open Box, Certified Refurbished, Used - Excellent, Used - Good, For Parts or Not Working
Product Identifier (UPC/EAN/ISBN/MPN)

eBay requires product identifiers for most categories to match listings to eBay's product catalog. This helps group identical items, improves search accuracy, and enables features like price comparison. If no standard identifier exists, sellers can apply for an identifier exemption. The Brand + MPN combination is accepted as an alternative identifier in many categories.

Format: UPC (12 digits), EAN (13 digits), ISBN (10 or 13 digits), or MPN with Brand
Example: UPC: 194253944096 or MPN: MQD83AM/A with Brand: Apple
Shipping Details

Shipping configuration directly impacts search ranking and buyer conversion. Listings with free shipping and fast handling times rank higher in Best Match search results. Sellers must specify at least one domestic shipping option with cost and handling time. International shipping can be configured directly or through eBay's Global Shipping Program, which simplifies customs and duties. A return policy is mandatory for all listings.

Format: Shipping service, cost, handling time, and return policy
Example: Free shipping via USPS Priority Mail, 1 business day handling time, 30-day returns accepted
Category Selection

Products must be listed in the most specific (leaf-level) category available. Sellers can optionally add a second category for additional visibility (extra fee applies). Correct categorization ensures products appear in relevant browse results and that the appropriate item specifics fields are displayed. eBay regularly updates its category structure, so sellers should verify category IDs before bulk uploads.

Format: eBay category ID (leaf category)
Example: 171225 (Cell Phones & Smartphones > Cell Phones & Smartphones)
Listing Format

eBay supports three listing formats. Fixed Price (Buy It Now) is the most common. Auction-style listings can generate excitement and price discovery for rare or collectible items. Classified ads are limited to specific categories like vehicles and real estate. Multi-quantity fixed-price listings allow sellers to offer multiple units of the same item in a single listing.

Format: Auction-style, Fixed Price (Buy It Now), or Classified Ad
Example: Fixed Price with Best Offer enabled

Free tool

Draft a product description

Enter a product name, brand and key features. You get a first draft of the description, highlights and a meta description to edit.

Open the full tool
Loading the tool
Feed Specification

eBay Product Feed

Feed Format

CSV/TSV file exchange, XML, JSON (RESTful APIs)

How to send your product data to this marketplace

eBay supports multiple methods for product data submission and management. The File Exchange system accepts CSV/TSV files for bulk listing creation, revision, and management. The legacy Trading API uses XML for real-time listing operations and remains widely used. eBay's newer RESTful APIs (Inventory API, Catalog API, Feed API) use JSON and provide a modern, well-documented interface for automated integrations. The Inventory API is particularly useful for managing offers across multiple eBay marketplaces from a single inventory source.

Accepted File Types

CSV/TSV (File Exchange)
XML (Trading API)
JSON (RESTful Inventory/Feed APIs)

API Available

Yes: API integration available
View API Documentation
Category Mapping

eBay Category System

System NameeBay Category Tree
Total Categories25,000+
Category DepthUp to 6 levels

eBay's category tree is a hierarchical taxonomy used to organize all listings on the platform. Each category is identified by a unique numeric Category ID, and sellers must list items in the most specific leaf category available. The category tree varies by eBay site (e.g., ebay.com vs. ebay.co.uk) and is updated periodically. eBay also maintains a product catalog (ePID system) that maps standardized product data to category-specific attributes, enabling automatic population of item specifics when a product match is found.

Mapping Tips

Use the Taxonomy API (getCategoryTree, getCategorySuggestions) to programmatically find the correct category for your products
Always list in the most specific leaf category to ensure proper item specifics are available and your listing appears in relevant filtered searches
Check the aspects (item specifics) required for each category using the getItemAspectsForCategory endpoint before creating listings
eBay category IDs differ between sites (e.g., US, UK, DE). Map categories separately for each eBay marketplace you sell on
Use eBay's product catalog (ePID) matching when available to pre-fill item specifics and improve listing quality scores
Product Data Requirements

Product Data Specifications

Exact requirements for product titles, descriptions, images, and pricing

Listing Titles

80 characters

Requirements

Maximum 80 characters
Must accurately describe the item being sold
No excessive capitalization (all caps) or special characters for attention
No filler words like L@@K, WOW, or excessive punctuation (!!!, ***)
Must include relevant keywords: brand, model, size, color, and key features
No catalog numbers or codes that buyers wouldn't search for

Best Practices

  • Use all 80 characters by front-loading the most important keywords and attributes
  • Include the brand name and model number early in the title for maximum search relevance
  • Mirror the language buyers actually use when searching (research with Terapeak or eBay search suggest)
  • Avoid abbreviations unless they are commonly used by buyers (e.g., 'NWT' for New With Tags is acceptable)
  • Test different title variations using eBay's Promoted Listings to identify highest-performing keywords

Item Specifics

Requirements

All required item specifics for the chosen category must be completed
Values must match eBay's predefined options where applicable
Custom item specifics can be added for attributes not covered by eBay's predefined list
Brand and MPN are required in most categories as product identifiers
Condition must be set using eBay's standardized condition values for the category

Best Practices

  • Complete all recommended (not just required) item specifics to maximize visibility in filtered search results
  • Use eBay's predefined values whenever possible instead of custom text to ensure compatibility with search filters
  • Add custom item specifics for product attributes that buyers commonly filter by in your category
  • Regularly review and update item specifics as eBay adds new required fields to existing categories
  • Use the Aspects API to programmatically retrieve the current required and recommended specifics for each category

Product Images

Requirements

Minimum resolution of 500 x 500 pixels (1600 x 1600 pixels recommended for zoom)
Up to 24 images per listing at no additional cost
First image (gallery image) should clearly show the product on a clean background
No watermarks, borders, promotional text overlays, or logos on images
Accepted formats: JPEG, PNG, TIFF, BMP, GIF (non-animated)
Images must accurately represent the actual item being sold

Best Practices

  • Use at least 8-12 images to show the product from multiple angles, including close-ups of key features
  • For used items, photograph any imperfections or wear to set accurate buyer expectations and reduce returns
  • Include images of product labels, serial numbers, or authenticity markers for branded items
  • Use a white or neutral background for the main gallery image to stand out in search results
  • Ensure images are well-lit and in focus. Poor-quality photos significantly reduce buyer confidence and conversion rates

Pricing & Shipping

Requirements

Price must be a positive numeric value in the listing currency
Shipping cost must be specified or free shipping must be selected
Handling time must be set (in business days) for each listing
Return policy must be defined (30-day returns recommended for Top Rated Seller status)
International shipping must be configured separately or via Global Shipping Program

Best Practices

  • Offer free shipping whenever possible. eBay's Best Match algorithm significantly favors free-shipping listings
  • Research competitor pricing using Terapeak to set competitive prices that still maintain healthy margins
  • Keep handling time at 1 business day or same-day to achieve Top Rated Seller benefits and higher search ranking
  • Use eBay's calculated shipping option for heavy or oversized items to avoid under- or over-charging buyers
  • Enable Best Offer on fixed-price listings to capture price-sensitive buyers while maintaining a minimum acceptable price with auto-decline
Common Issues

Common Listing Rejections on eBay

Avoid these common mistakes that get product listings rejected or hidden from shoppers

Rejection Reason

Missing or invalid product identifier (UPC/EAN/ISBN/MPN)

How to Fix

Provide a valid UPC, EAN, ISBN, or the combination of Brand + MPN for your listing. If your product does not have a standard identifier, apply for a product identifier exemption through your eBay account. Ensure the identifier matches the actual product being sold.

Rejection Reason

Listing violates eBay's duplicate listing policy

How to Fix

eBay prohibits multiple fixed-price listings for the same item from the same seller. Consolidate duplicate listings into a single multi-quantity listing. If you sell variations (e.g., different sizes or colors), use eBay's multi-variation listing format instead of creating separate listings for each variation.

Rejection Reason

Item listed in the wrong category

How to Fix

Use eBay's category suggestion tool or the Taxonomy API to identify the correct leaf category for your product. Listing in the wrong category can result in removal and may lead to policy violations. Verify that the item specifics available in the chosen category match the attributes of your product.

Rejection Reason

Description contains prohibited content (external links, contact information, or active content)

How to Fix

Remove all external URLs, email addresses, phone numbers, and social media links from your description. eBay prohibits links that direct buyers away from the platform. Active content (JavaScript, Flash, form actions, iframes) is also banned. Use only static HTML with inline CSS for description formatting.

Rejection Reason

Images contain watermarks, borders, or promotional text

How to Fix

Remove all watermarks, decorative borders, text overlays, and promotional graphics from your listing images. Upload clean, original product photographs that comply with eBay's image requirements. The gallery image should show the product clearly on a neutral background.

Rejection Reason

Listing price significantly deviates from market value (suspected pricing error)

How to Fix

eBay may flag listings with prices that appear to be errors (e.g., a $500 item listed for $5). Review and confirm your pricing before publishing. If the price is intentional (e.g., auction starting price), ensure the listing format and any reserve price are correctly configured.

Optimization

eBay Listing Optimization Tips

Best practices to improve your product listing visibility and sales performance

1

Complete all item specifics for maximum search visibility

Listings with fully completed item specifics receive significantly more impressions in eBay search results because they appear in filtered searches. Go beyond the required fields and fill in every recommended item specific for your category. Use Terapeak research to identify which item specifics buyers filter by most frequently in your category, and prioritize those fields.

2

Leverage Promoted Listings for increased exposure

eBay's Promoted Listings Standard is a cost-per-sale advertising model where you only pay when a buyer clicks your promoted listing and purchases within 30 days. Start with a 2-5% ad rate for competitive categories and adjust based on performance data. Promoted Listings Advanced offers cost-per-click bidding for top search placement. Use the Promoted Listings dashboard to identify which listings benefit most from promotion and optimize your advertising spend.

3

Achieve and maintain Top Rated Seller status

Top Rated Sellers receive a 10% discount on final value fees (with Top Rated Plus), a Top Rated Seller badge on listings, and improved search ranking. Requirements include a minimum of 100 transactions and $1,000 in sales per year, defect rate below 0.5%, late shipment rate below 3%, and cases closed without resolution below 0.3%. Offer same-day or 1-day handling and 30-day free returns to qualify for Top Rated Plus on individual listings.

4

Optimize listings for mobile buyers

Many eBay buyers browse and buy on their phones. Ensure your listing descriptions are mobile-responsive by using simple, clean HTML layouts without fixed-width tables. Keep the most important information (condition, key features, what's included) at the top of the description. Use high-resolution images that are clear even on smaller screens. Test your listings on mobile devices before publishing.

5

Use Terapeak for data-driven listing decisions

Terapeak, eBay's built-in product research tool (available to all Store subscribers), provides historical sales data, average selling prices, sell-through rates, and trending keywords for any product category. Use this data to identify the best time to list, optimal pricing, high-demand items, and trending keywords to include in your titles. Regularly analyze Terapeak data to adjust your inventory strategy and pricing for seasonal trends and market shifts.

Evaluation

Selling on eBay: Pros and Cons

Advantages
Large global reach with buyers in 190 markets, providing significant sales potential for sellers of all sizes
Flexible listing formats (auction, fixed price, Best Offer) give sellers control over pricing strategy and the ability to test different approaches
Lower barriers to entry compared to many marketplaces. No monthly subscription required for basic selling, and virtually any legal product can be listed
Strong seller tools including Terapeak research, Promoted Listings, Seller Hub analytics, and the Global Shipping Program for international expansion
Greater control over branding and listing presentation compared to Amazon, including custom HTML descriptions and eBay Store customization
Limitations
The final value fee for most categories is 13.6% of the total sale amount up to $7,500, plus a $0.30 or $0.40 fee per order, which weighs on low-priced items
Less traffic and lower conversion rates compared to Amazon, meaning sellers may need to invest more in listing optimization and advertising to achieve comparable sales volume
Buyer protection policies strongly favor buyers, which can lead to returns abuse and cases that are resolved in the buyer's favor even when the seller is not at fault
eBay's brand perception as a 'used goods' marketplace persists despite the shift to new items, which can affect pricing power in some categories
Managing listings across multiple eBay sites (US, UK, DE, AU, etc.) requires separate category mappings and item specifics for each marketplace

How to List Products on eBay

A step-by-step guide to getting your products live on this marketplace

  1. 01

    Set up your eBay seller account and prepare product data

    Create an eBay seller account or upgrade your existing account at ebay.com/sell. Choose a selling format: individual selling (no subscription) or an eBay Store subscription (Starter, Basic, Premium, Anchor, or Enterprise) for reduced fees and additional tools. Set up your payment account through eBay Managed Payments, configure your shipping preferences and return policy, and gather your product data including high-quality images, product identifiers (UPC/EAN or Brand+MPN), and detailed item specifics for your categories. For automated integrations, apply for API access through the eBay Developer Program.

  2. 02

    Create and optimize your product listings

    List products through Seller Hub (single or bulk upload), File Exchange (CSV bulk upload), or the eBay APIs (Trading API or RESTful Inventory API). For each listing, write a keyword-rich 80-character title, complete all required and recommended item specifics, provide a detailed mobile-responsive description, upload at least 8-12 high-quality images, and set competitive pricing with free shipping where possible. Use multi-variation listings for products available in different sizes, colors, or styles. Enable Best Offer on fixed-price listings to capture additional sales.

  3. 03

    Launch, promote, and optimize for ongoing performance

    Once your listings are live, monitor their performance through Seller Hub analytics and Terapeak insights. Set up Promoted Listings campaigns to boost visibility for key products, starting with a 2-5% ad rate. Maintain excellent seller performance metrics by shipping on time, responding to buyer messages within 24 hours, and handling returns promptly. Work toward Top Rated Seller status for fee discounts and improved search ranking. Regularly review your listing quality reports to identify and fix issues, and update titles, images, and item specifics based on sales data and market trends.

Free Download

eBay Listing Optimization Toolkit

Download our comprehensive eBay seller toolkit with templates and strategies for creating high-performing listings. Learn how top eBay sellers optimize their titles, item specifics, and images to rank higher in Cassini search results and convert more browsers into buyers.

  • 80-character title formula with keyword research strategies specific to eBay's Cassini search engine
  • Complete item specifics checklist for top-selling categories with examples of high-performing values
  • Image optimization guide with before-and-after examples showing the impact of professional photography on conversion rates
  • Promoted Listings strategy guide with bidding templates and performance benchmarks by category
Get Free Template

Frequently Asked Questions

Common questions about listing products on eBay

On eBay.com, sellers without an eBay Store get up to 250 listings a month free of insertion fees and pay $0.35 per listing after that. When an item sells, the final value fee for most categories is 13.6% of the total sale amount (item price plus shipping) up to $7,500, plus 2.35% of the part above $7,500, plus $0.30 per order for orders of $10 or less and $0.40 for larger orders. Some categories have other rates, and eBay Store subscribers pay different fees. Optional upgrades and Promoted Listings cost extra. Source: eBay's selling fees page, checked October 11, 2026.

Auction-style listings run for a set duration (1, 3, 5, 7, or 10 days) and sell to the highest bidder. Fixed-price (Buy It Now) listings remain active until the item sells or the listing ends (Good Til Cancelled listings auto-renew every 30 days). Most eBay sales now use the fixed-price format. Auctions are best suited for rare, collectible, or hard-to-price items where competitive bidding can drive up the final sale price.

To qualify for Top Rated Seller status, you must have an eBay account in good standing for at least 90 days, complete at least 100 transactions and $1,000 in sales with US buyers over the past 12 months, maintain a defect rate below 0.5%, keep late shipment rate below 3%, and have cases closed without resolution below 0.3%. For Top Rated Plus benefits on individual listings, you must also offer same-day or 1-business-day handling and 30-day or longer free returns.

Yes, eBay offers multiple options for international selling. The Global Shipping Program (GSP) allows US sellers to ship domestically to a hub where eBay handles international shipping, customs, and duties. Alternatively, sellers can configure international shipping directly and manage customs documentation themselves. eBay also operates separate marketplace sites in over 20 countries, and sellers can list directly on these sites for maximum local visibility.

eBay's Cassini search engine ranks listings based on relevance, value, trust, and convenience. Key factors include title keyword relevance, completed item specifics, competitive pricing, seller performance metrics, free shipping, fast handling time, and return policy. Listings from Top Rated Sellers with Promoted Listings enabled tend to rank higher. Maintaining strong seller metrics and providing complete, accurate product data are the most effective ways to improve search ranking.

eBay requires product identifiers (UPC, EAN, ISBN) or Brand + MPN for most new product categories. These identifiers help eBay match listings to its product catalog, which improves search accuracy and enables features like product-based shopping experiences. If your product does not have a standard identifier (e.g., handmade, vintage, or custom items), you can apply for a product identifier exemption. Used items in some categories may also be exempt.

Explore More Marketplace Guides

Amazon
Etsy
Walmart Marketplace
Kaufland

Free pre-flight sheet

XLSX · 3 sheets

Catch the listings eBay will reject, before you upload

In about 15 minutes you know how many of your 20 rows eBay would reject, and the 3 reasons that hit the most rows, each with its fix. It checks the data, not your photos or wording.

How it works

  1. Paste 20 rows from your own export into Feed template.
  2. Open Pre-flight check: how many rows eBay would reject, and the top 3 reasons.
  3. Fix them, biggest first, then upload.

One email, once, with the XLSX attached and as a download link. Nothing else unless you tick the box.

Keep exploring

Hand-picked next steps to go deeper.

Ready to List on eBay?

WISEPIM helps you manage product listings across multiple marketplaces from one central platform.

Start Free Trial
Explore Features
4.7