Finding
In the median catalog, the median attribute is filled on 1.9% of products
32 catalogs in the sample use attributes. For every attribute a catalog uses, we measured the share of its products that hold a value, as the data arrived in WISEPIM. Averaged across those catalogs, 81% of attributes are filled on less than a quarter of products.
Snapshot: October 10, 2026. Every figure is an aggregate across catalogs, and each catalog counts once.
From the report: What 50 product catalogs look like when they arrive in a PIM
Show the figures
| Bucket | Share |
|---|---|
| 0-24% of products | 81% |
| 25-49% of products | Fewer than 10 catalogs |
| 50-74% of products | Fewer than 10 catalogs |
| 75-99% of products | Fewer than 10 catalogs |
| Every product | Fewer than 10 catalogs |
Cite this finding
Free to quote with a link to this page.
In the median catalog, the median attribute is filled on 1.9% of products. WISEPIM (2026), What 50 product catalogs look like when they arrive in a PIM, https://wisepim.com/reports/state-of-product-data-2026/attribute-fill-rate
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<figure>
<a href="https://wisepim.com/reports/state-of-product-data-2026/attribute-fill-rate"><img src="https://wisepim.com/reports/state-of-product-data-2026/charts/attributeFill.svg?lang=en&theme=light" alt="Attributes by fill level. What 50 product catalogs look like when they arrive in a PIM, WISEPIM" width="760" loading="lazy" /></a>
<figcaption>Source: <a href="https://wisepim.com/reports/state-of-product-data-2026/attribute-fill-rate">WISEPIM, What 50 product catalogs look like when they arrive in a PIM</a></figcaption>
</figure>