Finding
59% of products in the average catalog score below 60 for data quality
We scored about 20,000 products from 50 catalogs on completeness, channel readiness, search discoverability and conversion potential, as the data arrived in WISEPIM. A score below 60 grades F. Averaged across catalogs, 59% of products land in that grade, and the median catalog's median product scores 56.6.
Snapshot: October 10, 2026. Every figure is an aggregate across catalogs, and each catalog counts once.
From the report: What 50 product catalogs look like when they arrive in a PIM
Show the figures
| Bucket | Share |
|---|---|
| F (0-59) | 59% |
| D (60-69) | 33% |
| C (70-79) | 8% |
| B (80-89) | Fewer than 10 catalogs |
| A (90-100) | Fewer than 10 catalogs |
Cite this finding
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59% of products in the average catalog score below 60 for data quality. WISEPIM (2026), What 50 product catalogs look like when they arrive in a PIM, https://wisepim.com/reports/state-of-product-data-2026/failing-quality-scores
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<a href="https://wisepim.com/reports/state-of-product-data-2026/failing-quality-scores"><img src="https://wisepim.com/reports/state-of-product-data-2026/charts/qualityScore.svg?lang=en&theme=light" alt="Products by quality grade. What 50 product catalogs look like when they arrive in a PIM, WISEPIM" width="760" loading="lazy" /></a>
<figcaption>Source: <a href="https://wisepim.com/reports/state-of-product-data-2026/failing-quality-scores">WISEPIM, What 50 product catalogs look like when they arrive in a PIM</a></figcaption>
</figure>