Finding
25% of products in the average catalog have no description
We counted the words in the main description of about 20,000 products in 50 catalogs, after removing HTML, as the data arrived in WISEPIM. Averaged across catalogs, 25% of products have no description at all. The median catalog's median description runs 25.5 words.
Snapshot: October 10, 2026. Every figure is an aggregate across catalogs, and each catalog counts once.
From the report: What 50 product catalogs look like when they arrive in a PIM
Show the figures
| Bucket | Share |
|---|---|
| No description | 25% |
| 1-49 words | 28% |
| 50-149 words | 21% |
| 150-299 words | 13% |
| 300+ words | 13% |
Cite this finding
Free to quote with a link to this page.
25% of products in the average catalog have no description. WISEPIM (2026), What 50 product catalogs look like when they arrive in a PIM, https://wisepim.com/reports/state-of-product-data-2026/products-without-descriptions
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<a href="https://wisepim.com/reports/state-of-product-data-2026/products-without-descriptions"><img src="https://wisepim.com/reports/state-of-product-data-2026/charts/descriptionLength.svg?lang=en&theme=light" alt="Products by description length. What 50 product catalogs look like when they arrive in a PIM, WISEPIM" width="760" loading="lazy" /></a>
<figcaption>Source: <a href="https://wisepim.com/reports/state-of-product-data-2026/products-without-descriptions">WISEPIM, What 50 product catalogs look like when they arrive in a PIM</a></figcaption>
</figure>