Finding
36% of products in the average catalog have no image
We counted the gallery and DAM images linked to about 20,000 products in 50 catalogs, as the data arrived in WISEPIM. Averaged across catalogs, 36% of products have no image at all and 46% rely on a single image. The median catalog's median product has 1 image.
Snapshot: October 10, 2026. Every figure is an aggregate across catalogs, and each catalog counts once.
From the report: What 50 product catalogs look like when they arrive in a PIM
Show the figures
| Bucket | Share |
|---|---|
| No image | 36% |
| 1 image | 46% |
| 2-3 images | 5% |
| 4-6 images | 6% |
| 7+ images | 7% |
Cite this finding
Free to quote with a link to this page.
36% of products in the average catalog have no image. WISEPIM (2026), What 50 product catalogs look like when they arrive in a PIM, https://wisepim.com/reports/state-of-product-data-2026/products-without-images
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<figure>
<a href="https://wisepim.com/reports/state-of-product-data-2026/products-without-images"><img src="https://wisepim.com/reports/state-of-product-data-2026/charts/images.svg?lang=en&theme=light" alt="Products by image count. What 50 product catalogs look like when they arrive in a PIM, WISEPIM" width="760" loading="lazy" /></a>
<figcaption>Source: <a href="https://wisepim.com/reports/state-of-product-data-2026/products-without-images">WISEPIM, What 50 product catalogs look like when they arrive in a PIM</a></figcaption>
</figure>