Reports
Product data reports and statistics
Original research from WISEPIM on product data, compiled overviews of the rules, specs and fees that shape e-commerce, and statistics by industry. Each report publishes its method and sources, and you can cite it freely with a link.
Original research
Snapshot:
State of Product Data 2026
What 50 product catalogs look like when they arrive in a PIM
Findings you can cite
- 59% of products in the average catalog score below 60 for data quality
- 36% of products in the average catalog have no image
- 25% of products in the average catalog have no description
- 64% of products in the average catalog sit in no category
- In the median catalog, the median attribute is filled on 1.9% of products
Compiled research
Rules, specs and figures from official sources that are hard to find in one place. Every row links to its source and shows when we last checked it.
Last verified:
EU compliance tracker
Which product data EU laws require online sellers to hold or show, for which categories, from which date, and who is responsible. Covers GPSR, EUDR, PPWR, DPP, the EAA and more.
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Marketplace listing requirements
Title limits, image sizes, identifiers, GPSR, EPR and energy label rules for 12 marketplaces and channels, compared field by field and verified in October 2026.
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AI shopping feed requirements
What ChatGPT, Google AI Mode, Copilot, Perplexity, Amazon, Meta and Klarna ask of merchants: feed fields, checkout rules, countries, fees and protocols, from 250 sources.
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Ecommerce returns report
Published return rates for the US and Europe, why the figures disagree, return reasons, the legal return rules in 12 jurisdictions and the return policies of large retailers.
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Marketplace fees in Europe
Subscriptions, commissions by category and fixed fees on 13 European marketplace channels, with the fee on a 50 EUR sale in each category. Verified 17 October 2026.
Industry statistics
Average order values, return rates and conversion rates for e-commerce categories, with the product data each one needs.